What is a Meta Description?

A Meta Description is a brief summary of what your website or webpage is about. It appears in the search engine result pages (SERPs) under the page title and page URL. The main aim of Meta Description is to attract more clicks from users by providing them with an accurate and concise idea of what kind of information they will find on that particular webpage. It usually contains a maximum of 155 characters, as most search engines truncate anything beyond that.

Why is Meta Description Important?

Meta Description is a crucial element of on-page SEO, and is known to have an impact on your website\’s ranking in the SERPs. A well-crafted Meta Description can help improve your click-through rate (CTR), which in turn can drive more traffic to your website. It also provides a great opportunity to showcase your brand\’s voice and personality, and differentiate yourself from the competition.

How To Add Meta Description in WordPress?

If you\’re using WordPress CMS, here\’s how you can add Meta Description to your website:

Step 1: Install a SEO Plugin – There are many free and paid SEO plugins available for WordPress, such as Yoast SEO, All In One SEO, etc. Choose the one that suits your requirements and install it on your website.

Step 2: Access Your Plugin Settings – Once you\’ve installed the SEO plugin, you\’ll be able to access its settings through the WordPress dashboard. Look for the \’SEO\’ or \’Settings\’ tab in your dashboard menu, and click on it.

Step 3: Navigate to the Meta Description Settings – Once you\’re in your SEO plugin settings, search for the \’Meta Description\’ tab. Click on it to access the Meta Description settings.

Step 4: Add Your Meta Description – In the Meta Description settings, you\’ll see a field where you can enter your Meta Description. Make sure you keep it within 155 characters and provide a concise and accurate summary of the content on your webpage. You can also use some relevant keywords in your Meta Description, but avoid stuffing it with too many keywords.

Step 5: Save Your Changes – Once you\’ve added your Meta Description, save your changes and preview your webpage in the search engine result pages (SERPs) to see how it looks.

Conclusion

Adding a Meta Description to your website is an important aspect of on-page SEO, and can have a great impact on your website\’s ranking in the SERPs. By following the above steps, you can easily add a Meta Description in WordPress and improve your website\’s CTR and traffic.

If you need any help with your SEO strategy, feel free to contact us at SEO.London. Our team of SEO experts can help you with all your SEO needs and take your website to new heights.