Google released three important features for gauging the performance of the websites. These are called the core web vitals. You can check your website’s score based on these core vitals. If you get a low score, that’s a sign there’s something wrong with your website, and you need to address these issues to get your website ranked high on Google. As a website owner, your goal is to rank your website high in the search engine and ensure that your audience gets the best experience exploring your blogs and other website content.
Google added these core vitals to its ranking algorithm in 2021. The main purpose of launching the Core Vitals is to provide users with a seamless browsing experience. In addition, it helps Google bots analyze the quality and performance of your website based on how your audience perceives it. Here are the three metrics included in the Core Web Vitals:
Largest Contentful Paint (LCP)
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This metric measures the loading speed of your website. Each page should take no longer than 2.5 seconds to load. LCP is defined as the time it takes for most of your website content to load after the user has clicked on your website URL. It sees the loading speed from the user’s point of view. This measurement tool is different from other page speed measurement tools in that it shows you how it’s like for your audience to open your webpage. The Google PageSpeed Insights tell you the LCP score of your website.
First Input Delay (FID)
This element is used to gauge your website’s interactivity. It tells Google how responsive your website is. From the user interacting with your website (clicking on a call-to-action button or visiting the about us page) to the website catering to their request, the time your website takes to complete the action is calculated with the First Input Delay.
The ideal FID score should be less than 100 milliseconds. Basically, FID is a page speed score. It calculates the time it takes for the user to take action on your website. Whether they click on the menu button or navigate to your blog, they must be able to complete the required action within 100 milliseconds.
Cumulative Layout Shift (CLS)
The layout shift is quite frustrating to your audience, as it makes them click the wrong element. The cumulative layout shift metric is used to measure the visual stability of the website. The lesser the CLS score, the better the performance of your website and the better the user experience. Try to keep this score below 0.1.
Who are Core Web Vitals Consultants? Why do you need them?
Google made it clear that the website ranking will now depend on the three metrics launched in 2021. These changes are already implemented into Google’s ranking algorithm, which means it has become more important, now than ever, for website owners to focus on their site’s technical and overall performance. From the page’s loading speed to the viewer’s interaction, each factor that affects the user experience will matter. Your website will be ranked based on the core web vitals.
Hire a Core Web Vitals consultantGet Started
The core web vitals consultant can run a full website audit and implement the necessary changes on your website to ensure that your pages rank high on Google. These companies are not only familiar with Google’s ranking algorithm, but they know what changes can improve your site’s ranking. It is not about the one-time website audit, but a program designed to improve your website’s core vitals until each page of your site is optimized for Google’s ranking algorithm.
It is a consistent process. You need to get the scores right to ensure a good rank in the search engine. After all, there is no point in running a website that barely meets Google’s ranking criteria. If Google does not index your pages, your website will get lost in the millions of search results. That’s why you need to work on the SEO and the latest Google algorithm update to keep your website alive and running.
In this post, we will walk you through the top reasons you should hire a core web vitals consultant for your eCommerce store. Let’s get started.
Improve your FID Score
The First Input Display is one of three core vital metrics that determine your site’s performance. A poor FID score means your site takes more than 100 milliseconds to respond to users’ requests. For example, let’s say a user clicks on the menu button to get a list of services your website offers. It takes 300 milliseconds for the menu list to show up on their screens. Now, this translates into the poor core web vitals.
To improve your FID, you need to reduce the Java script execution. There are many other ways to improve your First Input Display score, but you can’t do it single-handedly. You need to hire a professional core web consultant to get the job done seamlessly.
Only an experienced and professional core vital company knows the ways to reduce the FID score and make your website responsive. Remember that FID does not only affect your ranking, but it has a significant impact on the user’s experience as well. Your viewers will not want to stick around a website that takes more than average to respond to their requests. They won’t even stay on your website, let alone make a purchase.
Increase Your Website’s Loading Speed
Your website and the web pages on your site should be loaded within 2.5 seconds. The longer it takes for your site to load, the higher the chances your customers will get frustrated and leave your page. There can be many reasons why your website takes a lot of time to load. Your site’s loading speed will be affected if you have used heavy images, video, and other multimedia content. If you want to get your website ranked higher in the search engine, it is important to improve the loading speed and provide your customers with a seamless browsing experience. The question is, how can you improve the loading speed or lower the Largest Contentful Paint (LCP) score?
Google has announced that the ideal LCP score for any website – be it a blog or an eCommerce store, should not exceed 2.5 seconds. This number is not only for your main website, but the pages within the website must also load faster. A professional core web vitals consultant knows which changes can improve your website loading speed. They may implement Lazy Loading so that the multimedia content on your site does not affect its loading speed.
They may compress the size of the images, trim videos, and make other similar changes to improve your website’s loading speed. The SEO experts will check the leading cause of the poor loading speed and suggest a new web host service if needed. Sometimes, the slow website loading is because of your hosting services. Removing large elements from your website and the unnecessary third-party scripts can also reduce the time your website takes to load.
Core Web Vitals Consultants Keep You Up-to-date with the Latest SEO Trends
You need to keep up-to-date with Google’s latest algorithm updates to maintain your SEO ranking in the search engine. Google’s recent update was a little tricky for web admins, as it involved three core vitals. Each needs to be reviewed carefully. When working with the core web vitals consultant, you outsource your eCommerce retail store to people with extensive experience in this industry.
They know what it takes to optimize your website and content for Google’s ranking algorithm. Not only these core web vitals, but an SEO consultant stays up-to-date with all the latest changes in the ranking algorithm so they can implement these changes on your website and improve its ranking. These people work on SEO projects every day. So, it goes without saying that they have the knowledge of ranking all types of websites in the search engine – whether you are running a skincare & health blog or a service website.
Google keeps rolling out new changes in the ranking algorithm. It’s important to have someone on your team who can monitor these updates and optimize your website for the current Google ranking algorithm.
Increase Your Outreach
Every website owner knows the importance of growing their outreach, especially if they are running their business online. Your online presence has a significant impact on your brand’s image, services, and sales. A website that ranks on the first page of the search results is perceived as a high-authority website. Your target audience is highly likely to shop from the eCommerce stores that rank high on Google and load fast. Even if you are running a local business, serving people in your area, you need to hire local SEO specialists too. For any kind of business to rank in the search engine, good SEO is important.
As mentioned above, Google keeps introducing new updates for its ranking algorithms. To ensure that your website ranks high on Google, you need to get the SEO right. That’s what the core web consultants or SEO experts do for your business. Having an SEO campaign is not enough. You can’t rely on your in-house web development team to do the SEO part for your online store. It’s important to outsource the job to someone who has experience in building a website’s SEO.
They Research Your Current SEO Scores
Each feature of the core web vitals involves a minimum score or a limit. You need to monitor your FID, LCP, and CLS scores to understand where your website ranks in terms of the core web vitals. Fortunately, there are tons of tools to check the core web vitals of your site. For example, the Search Console’s latest core web vitals report is designed to help web admins discover their LCP and FID scores. It also highlights the areas you need to improve in order to optimize your website for the core web vitals. Then, we have the Page Speed Insights that tell you the current website loading speed and the user interactivity metrics.
The Internet has many free SEO analytics tools that help you monitor your website’s core web vitals scores. Not only do these tools help you identify the areas you can improve to boost your search engine ranking, but they also suggest the best ways to bring changes to your site. A professional core web vitals consultant knows about the top analytics tools that give you full insights into your website’s current performance, whether or not it is in accordance with Google’s latest algorithm updates, and the changes you can implement to boost your website’s ranking.
Grow Your Organic Traffic
SEO is a long-term and consistent process. You can’t build a campaign and expect your audience to find your website on Google. If you want to grow your organic traffic, you need to work for it. Unlike the search engine marketing campaigns where your traffic depends on the number of clicks your ad gets on Google, SEO generates organic traffic. People type their “pain points” in the Google search bar and find a website that offers solutions to their problems.
Let’s say you run a grocery store serving the locals in Orange County, California. You offer fresh food and meat delivery too. When a customer searches for fresh grocery stores or grocery delivery in Orange County, you will want your website to show up on the first page of the search result. The higher your website appears on Google, the more customers it will attract.
This is another reason why you should work with the core web vitals consultant. They know how the latest speed-related changes to the Google algorithm can affect your website rank. They can boost your sales and drive revenue for your business by increasing your organic traffic.
Focus on Other Important Things
Google saw 360 billion searches in 2021, out of which 15% of the searchers were new. SEO is one of the fastest-growing digital marketing components. With more and more people switching to search engines for online shopping, the demand for SEO and SEM has grown dramatically over the past few years.
As Google has rolled out the new ranking algorithm, it has gotten harder for businesses to do SEO and perform the management tasks simultaneously. As a business owner, you may have already delegated most of your marketing tasks to your team. Having an SEO or core web vitals expert handle the search engine optimization part for your business makes sense.
Knowing that a team of search engine optimization experts and core web vitals consultants are handling your website will give you peace of mind. Now that you have partnered with an SEO team, you don’t have to worry about your website’s ranking, monitoring the technical and on-site SEO, or sending blogs to the guest blogging websites for link building.
The professionals will do everything it takes to get your website on the first page of the search results – whether you are running a local business or a global company. Outsourcing the core web vitals consulting to a third party will give you adequate time to focus on improving your brand and customer services. In other words, you can focus on important tasks that can grow your revenues and help you achieve customer satisfaction.
Avoid Costly Mistakes
Google has strict policies when it comes to ranking algorithms. You must have already heard of how Google is penalizing the websites that implement the black-hat techniques to rank high in the search engines. Well, you can’t use these dirty tactics for Google ranking. The search engine focuses more on its users’ privacy. So, anything that hurts the users’ experience can put your brand and the website at the risk.
For example, duplicating content, stuffing keywords, buying backlinks, etc. can get you in trouble. Likewise, web admin is supposed to stay up-to-date with the latest Google updates and implement changes to their websites accordingly. This step is really important to secure your top spot on Google.
Since SEO is one of the comprehensive and in-depth elements of marketing, it is very common for people (and even SEO teams) to make mistakes. Most of the time, the mistake is not what we are doing wrong, but what we are not doing at all. As we mentioned earlier, there is more to SEO than on-page optimization and posting content. You need to work on technical SEO to improve your audiences’ experience. That’s what Google’s latest change was about.
The speed at which your website and the pages load matters a lot. Similarly, your page visibility can mean a difference between a loyal customer gained and a high bounce rate. If you don’t address the technical parts of SEO, no one would like to stay on your website. That’s simply because your target audience has better alternatives. There are dozens of websites in your niche that monitor their technical SEO and implement the necessary changes to make their website better for their audience.
Stay Ahead of the Competition
The competition is getting tougher day by day. People hire SEO experts to beat their competitors and secure the first position on Google’s search results page. And, Google bots will simply prioritize the websites that follow the company’s latest guidelines for ranking. So, the core web vitals update that rolled out in July this year is not optional. Not optimizing your website for the new algorithm will definitely have a negative impact on your SERP ranking.
Nearly every top-ranking website has already started using analytics tools and professional services to monitor its core web vitals. This shows us the importance of having core web vitals consulting services for your business. The size and nature of your business don’t matter. The number of customers your land-based store receives annually, your turnover, the company’s growth rate, and the size of the company have no impact on your Google’s SERP ranking. What matters is your SEO. Over the past few years, many startups have outgrown established companies just by focusing on their technical and on-page SEO.
Remember that billions of searches are performed on Google every day. This gives you a golden opportunity to expose your brand to a large number of people. And, your success or brand’s image doesn’t really affect your search ranking as long as you get your SEO right. The purpose of monitoring your core web vitals is to get your business ahead of your competitors. The sooner you adapt to these changes, the higher your website will rank in the search engine. You know what happens when you secure the first spot on the search results page.
Increase Your Sales and Revenues
If you are running an eCommerce store and your only source of revenue is your online store, SEO is more important for you than your competitors. You need to invest in the core web vitals consultants to improve your technical SEO so that your eCommerce store can rank higher. But, that is not the only reason why you need professional help.
One of the biggest benefits of hiring SEO specialists is that you never have to worry about losing your spot to your competitors. They will monitor your website’s LCP, FID, and CLS scores regularly. You should hire core web vitals, as these experts know when and what changes your eCommerce website needs to stay on the top.
Your website rank is directly proportional to your sales and revenues. The higher your website ranks, the more customer it attracts, and the more orders you receive. This, in turn, will grow your sales and revenues. It also means more customers in your brick-and-mortar stores (if you own a physical and online store).
It isn’t the first time that Google has announced some critical changes to its ranking algorithms. Like the core web vitals, Google is likely to introduce similar ranking features to improve the search engine and make it better for users. Hire core web vitals consultants to improve your SEO and rank higher in the search engine. Good Luck!
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Last Updated in January 2022 by Lukasz Zelezny