content strategy london

Content Strategy Plan

It is difficult to provide an exact definition for content, especially the one agreed upon by all SEO experts and Content Strategists. As difficult as it is, some top-rank marketers worldwide have given us definitions of content that give us a solid starting point. Content is high-quality information that entertains, enlightens, teaches, or provides solutions to the people who consume it.

The content can be audio, video, text, images, and/or presentations. The content can be for your web landing pages, blog posts, presentations, marketing campaigns, etc. For the success of a marketing campaign, it is essential that the content is of good quality.

The content found on the internet is not always of good quality, and it does not provide any type of relevancy or usefulness to the intended audience. Therefore, building a content strategy is essential and necessary to successfully run a marketing campaign. In this article, we will answer all the questions related to blogging content strategy, like content strategy, how to create a content strategy plan, how to use content, etc.

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what is cornerstone content

What is Cornerstone Content?

Cornerstone content is essential to your website’s performance. Without it, you’ll experience less traffic, fewer inbound links and lower search rankings. The culmination of these effects will likely result in fewer online conversions. Unfortunately, many webmasters have never even heard of cornerstone content, let alone know how to create it.

Whether you’re familiar with this digital marketing tactic or not, you can create highly effective cornerstone content by following these tips. What Is Cornerstone Content? Cornerstone content is any page of long-form, high-quality content on a website that serves as the foundation for other pages of content on the same website. In masonry, a cornerstone is the first stone set in a foundation project. After the cornerstone has been set, the other stones are attached to it.

While cornerstone content doesn’t involve bricks or stones, the concept is the same: Each cornerstone content page acts as a foundation by supporting other pages of content. When you create cornerstone content, you can link to other pages of related content on your website. Visitors to the cornerstone content page can click these links to check out the related content.

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What is a content calendar?

Many professional marketers know how beneficial it is to have a content calendar in their organizations. Managing content might sometimes turn out to be a daunting task, especially when dealing with large teams and organizations. Strategizing and planning are critical for any productive marketing, and this can be well done with the help of a content calendar.

Are you new to editorial management or seeking to keep all your information organised? This article offers you beneficial information from definitions to uses of content calendars, how to build them, and their benefits that can be used to develop your organization. What is a content calendar? A content calendar is a tool that aids in planning out and organizing future content and exists in various forms.

For instance, social media content is where all content is planned to be placed on social media channels. On the other hand, a content calendar plans out particular marketing assets like blog posts, videos, and infographics. Content calendar ensures that all marketing efforts have a similar goal in mind; therefore, always ensure that every individual in your team can easily access it. A content calendar can be stored in a google sheet because it allows many people to access it and update it when necessary. A perfectly maintained calendar enables the marketers to see all the campaigns to make the required plans and actions to make the marketing successful.

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    Does Duplicate Content Affect SEO

    Does Duplicate Content Affect SEO?

    Duplicate content appearing on your site should be handled well, whether accidentally or intentionally. This is because of its implications on your SEO rankings, whether you are running a small business or a big, well-established corporation. Today, this article will learn about duplicate content and how it affects our rankings on the search engine; among other important content, you must know about this topic.

    When we have content appearing on different website addresses but with either complete similarity or having a very slight difference, we refer to this as duplicate content. It can either be internal, where the content appears on the same website or external, where content searched by a single URL occurs on different websites. Does duplicate content affect SEO?

    Google doesn’t impose any penalties on duplicate content. However, filtering content deemed identical is what it does, which generally amounts to a penalty. You end up losing rankings on your website pages. When there is an incident of duplicate content, the Google search engine is forced to decide which content will occur in the top rankings of a search result. The wrong side of this is that there are high chances that even the original content may not be picked on the top results.

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    how to optimise your website content for seo

    How to Optimise Your Website Content for SEO

    SEO Content 101: Tips for Beginners Technical optimization is the door to a better website ranking. Content optimization is the key to unlocking it. In a digitally advanced world, SEO content writing has become an essential part of the Marketing strategy for corporate websites. The demand for quality content has risen recently as companies started taking their services and operations online. With the rise of awareness that the future is digital, significant online competition has been in all business sectors. The “organic battle” for Google’s first page top results is more intense than ever.

    It’s leading to substantial corporate investments in Digital Marketing – especially in SEO and content creation What Is SEO Content, And Why Is It So Important? Search engine optimisation (SEO) improves a website’s performance by making it organically accessible on search engines. And content is a piece of information on the web that provides specific value to the users who need and look for it.

    What Is SEO Optimised Content? SEO Content is any content specifically altered, updated and optimised according to SEO requirements. It consists of all the minor enhancements that need to be implemented on a website through text or graphic features to improve your search engine ranking.

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    content syndication as a marketing strategy

    Content Syndication: A Marketing Strategy

    In the content marketing world, content syndication is a strategy that has been used by many businesses to promote their content. Content syndication is when an article from one site gets shared on other sites. There are many reasons why content marketers use this strategy, and it’s worth understanding how content syndication works if you’re planning on using it for your own business or blog. Content syndication has become an essential part of modern online marketing strategies, with some claiming it’s just as important as SEO!

    Content syndication is a content marketing strategy in which an individual or company shares content on their website with another publisher. The content may include text, images, videos and other forms of media that can be used to create a new piece of content. This content will have the same message as the source while customized for the receiving site. In return, this creates more traffic back to your site.

    How Does Content Syndication Work Because content syndication is used to drive traffic back to your site, there are several ways this can be carried out? The first step is creating a content distribution list by finding blogs with similar content or readership as you do and expressing interest in sharing content with them if it makes sense for their audience.

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    how to write seo optimized content

    How to write SEO Optimized Content

    A complete guideline for writing quality SEO Content An effective SEO or search engine content is content that is appealing to the readers and search engines. After all, content written without good SEO strategies is not enough to rank higher and attain target traffic. Hence, knowing the exact SEO strategies is vital for writing quality SEO content.

    Here, we have provided a complete guideline for writing quality SEO content. It includes an SEO framework, features of good SEO content, significant strategies, and don’ts. So, if you do not want to miss all the detailed information about how to write SEO-optimised content, keep reading till the end.

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    How do I Find Content Gaps

    Content Gaps

    Hey Lukasz Zelezny. SEO London. How do I find content gaps? So let’s talk about this, and I will show you an example here is the Pimlico plumber why this one? I have no idea. I like this brand. I like the colours, and it’s about something you don’t need to be it’s just plumbing. Yeah, so people have to leak somewhere and call for a plumber.

    So we have Pimlico plumbers, and let’s say hypothetically that I’m going to improve their content; content marketing. So we see lots of keywords here. I’m using a SEMRush right now, and we have a competitive positions map here. I can go here, and I can see them in the format of the list. You see, and obviously, I can see that lots of going on here Pimlico plumbers are the leader but then obviously there is an aspect my – plumber’ emergency plumbing’ dot London Plum fourth direct. So let’s start Gap analysis Pimlico Plumbers.com My plumber emergency plumber.

    Let’s say Aspect there was also plumbed Force direct UK Market. These suggestions automatically are given to you by a SEMRush when you click here, you see and compare

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    Content Marketing Tips To Improve Your SEO

    Content Marketing Tips To Improve Your SEO

    Content marketing is the number-one way to improve your organic search rankings. That doesn’t mean just blogging anything. Fortunately, heaps of research tell you how to do content marketing right.  High-quality, relevant content targeted at specific keywords will see your search rankings grow fast, and the more you make, the better. You need to employ the best search engine optimization (SEO) practices to get your content to the head of the line. Here are some impactful tips to help you out. 

    Content over 1,000 words consistently performs better on Google. Backlinko found that on average, Google’s first-page results are around 1,890 words. Most consumers seldom skip past the first page, so you’ll want to cater your content to this tendency.  Longer content performs well for various reasons. It keeps people on your page longer and often provides more valuable information.

    However, to make your content easy to read and follow, it helps to break it up with subheadings and shorter paragraphs.  You don’t need to go all-in on long-form content. High-quality 500-word blogs will still make an impact; just aim to get the best of both worlds. 

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      High-Quality Video Content Can Help Your SEO

      High-Quality Video Content Can Help Your SEO

      Video content is expected to account for more than four-fifths of all internet traffic by 2022, according to a report by the information technology (IT) company Cisco. As a business owner, there are multiple ways to capitalize on the rise of online videos, such as publishing relevant videos on YouTube or emailing videos to prospects.

      Alternatively, you can use videos to strengthen your website’s search engine optimization (SEO) strategy. When implemented correctly, video content can drive your website to the first page of Google’s and Bing’s search results and overtake your competitors.

      Most webmasters know that backlinks, mainly when obtained from authoritative and relevant websites, are essential to an effective SEO strategy but few know how to obtain them without raising red flags by Google’s and Bing’s ranking algorithms. Now that search engines are adept at identifying link schemes — link spam, paid links, link farms, hidden contextual links, etc. — you must attract backlinks to your website naturally using high-quality content. While high-quality text content may attract some backlinks, it pales compared to video content.

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      What is Mixed Content?

      What is Mixed Content?

      Upgrading your website to Hypertext Transfer Protocol Secure (HTTPS) can protect it from cyber threats by encrypting its data in transit. Once upgraded, any data that are sent to or by your website will be encrypted using a Transport Layer Security (TLS) certificate. The TLS certificate will essentially scramble data in transit so that it’s only decipherable by the appropriate users. Even if your website has a TLS certificate installed and activated, it may load some of its content over a Hypertext Transfer Protocol (HTTP) connection. A design flaw known as mixed content, it poses several concerns for your website.

      What Is Mixed Content? Mixed content involves an HTTPS web page loading some of its content over an HTTP connection. Web pages typically consist of more than just a Hypertext Markup Language (HTML) file; they may contain images, videos, scripts, stylesheets and other types of content. If an HTTPS web page loads any of its content over an HTTP connection, it has mixed content.

      Two primary types of mixed content are found on websites: passive and active. The former consists of HTTP-loaded content that doesn’t interact with the web page where it’s published, whereas the latter consists of HTTP-loaded content that does interact with the web page where it’s published.

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      Should I Delete Old Content from My Website

      Should I Delete Old Content from My Website?

      If your website has old news content, you might be wondering whether to keep or delete it. News content doesn’t have the same shelf life as evergreen content. While evergreen content stays relevant for countless years, news content is only relevant for a few months or a few weeks. After losing its relevancy, you’ll need to choose between keeping or deleting your website’s old news content.

      Because it’s no longer relevant, some webmasters delete old news content. They assume that visitors have no desire to read it. Visitors typically read relevant content. Old news content has lost its relevancy, so webmasters often delete it. News content, of course, encompasses topics that are relevant when it’s published. It can consist of stories, interviews and articles. Regardless, all forms of news content cover an immediately relevant topic. They may stay relevant for a short period after being published, but all forms of news content will eventually become irrelevant.

      Another reason some webmasters delete old news content is to preserve their website’s crawl budget. Crawl budget is a search engine optimization (SEO)-related term. It represents the maximum number of pages on a website that search engines can crawl during a given period. To ensure that search engines can crawl pages with other, more relevant content, some webmasters delete pages with old news content.

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      SEO on a Budget for a Content Site

      How to Do SEO on a Budget for a Content Site

      Unless your company is overflowing with cash, you may find yourself in the position of having to do SEO on a budget. If that’s the case, there are some ways to go about it that will still give you results without an outlay of cash. Many of these things you can do without spending a dime. If you’re looking for better search engine rankings on a limited budget, here are five action steps you can take to get your content ranking.  

      First, analyze the space you’re trying to fill and see where your site fits in. Look at what competitors are doing to get their site ranked and determine what’s working and what’s not working. Figure out what your niche is and how you can fill it better than your competitors. You want to be sure that you’re going after long-tail keywords that are specific to your niche. What are long-tail keywords? These little nuggets are phrases that contain three or more keywords that people search for. You might have an impossible time ranking for the single word “market” and it might take years to get on the first page for that keyword if you’re able to at all.

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      How to Do SEO Keyword Research

      How to Research and Develop Content That Ranks in the Search Engines

      When it comes to ranking in search engines, the importance of quality content has increased over the years. Not too long ago, you would commonly see spun articles ranking across fairly prominent keywords. However, fewer low-quality articles slip through the cracks now, with various manual and algorithm checks in place. Creating content that ranks is still possible for individuals and small businesses, though, but they should also follow some standard practices. While the following techniques can’t guarantee top search rankings, they help create a foundation for an effective SEO campaign.  

      Keyword research is a way of ensuring you don’t waste time trying to rank for low-quality keywords. Various keywords might receive a lot of search volume, but they are too broad and lacking focus. Alternatively, you might find a search term with small competition, but there is no buyer intent.

      Using the Google Keyword Planner, brainstorm some ideas and start to search for keywords. You can also use a tool like Ahrefs to uncover more data, allowing you to find relevant terms that users search for online. If businesses are paying to advertise on a keyword, you can assume that it has some commercial value.

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      Evergreen, Seasonal or Perishing Content How to Choose

      Evergreen, Seasonal or Perishing Content

      Web content can be compared to perishing flowers, seasonal plants and evergreen trees.  Consider the three kinds of web content and how they fit into your online strategy.

      How valuable is Barrack Obama’s news won the 2008 Presidential election?  It was big revelation remember?  Everyone was talking about it for a couple of days.  However, within a few hours, everyone in the world knew of Obama’s victory, and that piece of news alone could not sell a newspaper.  The news cycle moved on to cabinet appointments and other news, all of which also quickly became old news.  People have no use for yesterday’s newspaper.  News is called news because it has to be new to have value.  There is just no money to be made with old news.  In many ways, the news is like perishing cut flowers, good for a few days at best.

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      How to Optimize Your Blog Content For Local SEO

      How to Optimize Your Blog Content For Local SEO

      If you have a business blog, odds are you optimize every post for search engine optimization (SEO). However, you may not be optimizing it for local SEO — and if your business services a specific location (or locations), you should be. Your blog content can be an influential ranking factor for local searches, allowing you to reach local audiences with more tremendous success. The following are ten tips on how you can optimize your blog for local SEO:

      Geographic (geo) modifiers are words or phrases that denote a specific location. To optimize your blog content for local SEO, you should work geo modifiers into each post as often as possible. For instance, suppose you own a catering company, and you’re writing a post about your most popular wedding menu items.

      In that case, you should include geo modifiers like “wedding catering NYC” or “Los Angeles wedding catering.” Link to Local Pages A common mistake bloggers make, especially those who write for a broad audience, is failing to link to local pages. If you’re writing a blog post about restaurants in New York, be sure to link to the local landing pages you’ve set up for all of the restaurants you own in New York. For example, if you have a restaurant in NYC and Albany, you should like that blog post on those pages. 

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      content marketing metrics

      Content Marketing Metrics

      Content Marketing Metrics You Should Be Monitoring Content marketing is about creating and distributing valuable, relevant content your audience wants to engage with. But it’s not as simple as creating a few blog posts and hoping for the best. You need to know how your content performs, and one way to do that is to use content marketing metrics. The importance of content marketing metrics can’t be overstated. If you don’t know how well your content is performing, it’s impossible to know whether it’s meeting your goals or needs. And if you can’t measure the success of your content marketing efforts, how do you know when it’s time to make changes? Here are some metrics you can use to measure your content marketing performance

      The bounce rate is a valuable metric that measures how many people leave your site after visiting only one page. It’s a good indicator of whether visitors found what they were looking for on your website or were disappointed with their experience. A high bounce rate means your content isn’t compelling enough to keep readers around, so they hit the back button. A low bounce rate indicates you’re doing something right — people are sticking around to read more of your articles or blog posts.

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      helpful content update

      What is Google’s Helpful Content Update

      What Is Google’s Helpful Content Update, and How Will It Affect Your Website? Google is shaking up the search results with a new algorithm update. Known as the helpful content update, it was announced on Aug. 17, 2022. Google says it’s part of a broader effort to serve users more original, high-quality website content. Like many of Google’s past algorithm updates, it changes how Google processes and ranks websites.

      The helpful content update is an update to Google’s primary ranking algorithm focusing on content quality. It rewards websites that create content for visitors and punishes websites that create content for search engines. Websites that create content specifically for visitors may outrank sites that create heavily optimized, search engine-oriented content. Google, of course, has always prioritized websites with high-quality content in its search results. The helpful content update simply reinforces Google’s use of content quality as a ranking factor. It allows Google to distinguish between content that’s helpful to visitors and content that’s unhelpful to visitors.

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        SEO Tailored to Your Company.

        I’m Lukasz Zelezny, SEO and social media marketing expert. After years of managing organic growth, visibility, and customer engagement for some of the UK’s largest brands, I’m offering my local SEO services to you. My time in the SEO industry has helped me develop unique, effective strategies that work.