Many marketers may have heard of the term \”ALT tag\” but are unsure of what it means or how to use it. An ALT tag, also known as an \”alt attribute,\” is a line of HTML code that describes an image on a webpage. It helps search engines index images, which can then be used to improve website ranking in search engine results pages (SERPs). Let\’s take a closer look at why ALT tags are important and how they can help your website.

How Are ALT Tags Used?

ALT tags are essential when it comes to optimizing images for SEO purposes on webpages. They provide context around the image by giving the search engine information about what the image contains. This helps the search engine determine if the image is relevant to user queries and whether or not it should be displayed in SERPs. The more descriptive an ALT tag is, the better chance search engines have of finding it and displaying it in SERPs, resulting in improved rankings. Additionally, ALT tags can be used by visually impaired users who rely on screen readers to access websites; these tools read out loud text associated with images so that users can understand them better.

The Benefits of Using ALT Tags

Using ALT tags offers several benefits that can enhance your website\’s SEO performance. First of all, using descriptive keywords and phrases can help optimize your images for SEO purposes and increase visibility in SERPs. Secondly, using ALT tags makes your website more accessible to people with visual impairments who rely on screen readers to access websites. Finally, using accurate and informative descriptions gives users a better understanding of what kind of content they will find once they click on an image link. All these factors contribute to improved user experience overall.

In conclusion, there are many benefits to incorporating ALT tags into your website\’s design and structure. Not only do they help optimize images for SEO purposes but also make websites more accessible for people with visual impairments who rely on screen readers for assistance. Ultimately, taking the time to add descriptive keywords and phrases will pay off in terms of improved visibility in SERPs and overall user experience when navigating a website. By understanding what an ALT tag is and how it works, marketers can use this tool effectively to their advantage when optimizing their websites for search engines!