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What is Conversion Rate?

In the marketing world, conversion rate is a metric that shows the effectiveness of your campaigns. It’s an important indicator of success and an important tool in helping you to optimize your website. Put simply, it’s a measure of how well you’re doing when it comes to turning website visitors into customers. Let’s take a closer look.

How to Calculate Conversion Rate

Conversion rate is calculated by dividing the number of conversions (or sales) by the number of visitors to a website or landing page. To make it easier to understand, let’s use an example. If your website gets 1,000 visits and 10 people buy something from you, then your conversion rate would be 1%. That means that for every 100 visitors, one person bought something from you.

The Importance of Conversion Rate

Conversion rate is important because it helps you understand how effective your marketing efforts are—and more importantly, where improvements can be made. You can use it to identify which tactics are working and which need tweaking in order to get better results. For example, if you notice that one page on your site has a much higher conversion rate than another page, then this could indicate that one page is more effective at converting visitors into customers than the other. This knowledge can help you make changes and improvements so that all pages have higher conversion rates.


In short, conversion rate is an essential metric for any business looking to maximize their online performance—it gives them insight into what’s working and what needs to be improved upon in order to get better results. With its help, marketers can identify areas where they are losing potential customers and make adjustments accordingly in order to capture more leads and increase sales. Ultimately, understanding and tracking conversion rate will lead to better performance for any business looking to succeed in the digital age.

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