Bad for SEO

When browsing the web, the most common HTTP error people often face is the 404 error. Any internet user using the web for at least a year may have encountered this error. Many experts have mentioned that 404 errors can hurt your SEO and ruin your ranking. However, this is invalid as 404 errors are believed to be helpful and normal. If you take it theoretically, 404 errors may hurt your ranking but not on the entire site; if a page returns a code error of 404, that means the page does not exist. This is why Google or any other search engine cannot index it. The pages must exist if you are looking for a good SEO ranking.

Error 404 is created due to broken links, which means that if there were no broken links, there would be no 404 error. If you want to experience the 404 error yourself, it is advised to add a slash after the domain by entering something random and then hitting the enter button. On the other hand, Google has always believed that 404s are normal.

Need to know more about 404 and beyond? Contact Lukasz Zelezny, a London-based SEO Consultant, so he can help you and your business

When browsing the web, the most common HTTP error people often face is the 404 error. Any internet user using the web for at least a year may have encountered this error. Many experts have mentioned that 404 errors can hurt your SEO and ruin your ranking. However, this is invalid as 404 errors are believed to be helpful and normal. If you take it theoretically, 404 errors may hurt your ranking but not on the entire site; if a page returns a code error of 404, that means the page does not exist. This is why Google or any other search engine cannot index it. The pages must exist if you are looking for a good SEO ranking.

Error 404 is created due to broken links, which means that if there were no broken links, there would be no 404 error. If you want to experience the 404 error yourself, it is advised to add a slash after the domain by entering something random and then hitting the enter button. On the other hand, Google has always believed that 404s are normal.

Need to know more about DIVI impact on SEO and beyond? Contact Lukasz Zelezny, a London-based SEO Consultant, so he can help you and your business

When any other site uses your website’s URL to create a link to its platform to your website, it is known as a Backlink. You can also identify it as ‘authority’, ‘traffic juice’, or ‘vote of confidence to your content or website. Backlinks are vital for any Website since Search Engines like Google use them to decide the site’s value for its target audiences.

So if your website has lots of Good Backlinks, Google will keep it on the results of their related topic searchers on the top or with a higher ranking on the SERPs. Notice the term ‘Good’ in the previous sentence. It indicates not all Backlinks are valuable for the benefit of the website. Hence, Link building (regularly obtaining or earning backlinks) of a website is always excellent and helpful in improving its off-site SEO.

However, you should be careful in this process since any Bad link to your website might seem spam to Google, enough to demote it! Best Backlink (manually built) – Any link from a high authority website pointing towards your website content. It is so powerful that even if it is No-follow, it will surely deliver some juice to your website and contribute to increasing its ranking. Toxic Backlink (Mostly Bot-made) – Any inbound link to your website present on a spammy or low authority website. If it is there, anytime your website will get a penalty from search engines, or your URL will lose its rank. A backlink’s quality (per the Guidelines) can affect Google’s opinion of a website or its page.

Need to know more about disavow and beyond? Contact Lukasz Zelezny, a London-based SEO Consultant, so he can help you and your business