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Keyword research in SEO

Keyword research is a technique used by search engine optimization (SEO) specialists to identify and investigate search keywords entered by consumers while searching for goods, services, or general information. Keywords are associated with the queries that people enter into search engines. Three distinct sorts of questions exist: 1. Query Types for Navigational Search 2. Queries for Informational Purposes 3. Query Types for Transactional Search. Professionals in search engine optimization do keyword research and then match web pages with these keywords to improve search engine rankings. Once they’ve identified a niche keyword, they build on it to discover related terms. Term suggestion tools, such as the Google Ads Keyword Planner, which includes a thesaurus and alternative keyword recommendations, are often used to assist in the process. Google’s first-party data contributes to this study as well, through features such as Google autocomplete and People Also Ask.

Conduct keyword research

The purpose of keyword research is to create a big number of keywords that are highly relevant but not immediately evident for the given input keyword with a high degree of accuracy and recall. Keyword research include brainstorming and using keyword research tools. To enhance a website’s SEO performance, it’s critical to optimise its content and backlinks for the most relevant keywords. It is prudent to seek for similar keywords with low competition yet a significant volume of searches. This simplifies the process of achieving a better search engine ranking, which often results in more site traffic. The disadvantage of this strategy is that the website is optimised for secondary keywords rather than the primary keyword; secondary keywords might be very tough to rank for owing to heavy competition. When performing keyword research, there are three critical principles to keep in mind. Effective keywords are those that are closely connected to the website’s theme. Most search engines employ an internal quality system to determine the relevance of a website to potential keywords; a website that is not relevant is unlikely to rank high for that keyword. Excellent keywords that are very competitive have a lower chance of ranking at the top. Without monthly searches, it is assumed that the keyword generates little to no traffic and so has low SEO value. Avoid jamming keywords onto a web page.

Keywords of various types

Keywords are classified into two broad categories depending on their search volume.
Keywords with a Short Tail: Short-Tail Keywords are the most often searched and convert at a rate of between 15-20%. They are devoid of particular information and include fewer words. They get a significant volume of search traffic yet convert at a lesser rate. For instance, the term “Buy shoes” is a short tail keyword.
Long-Tail Keywords: The conversion rate for long-tail keywords is between 70% and 80%. They provide more particular information and have a higher word count. They get less search traffic yet convert at a greater rate. “Buy breathable running shoes,” for example, is a long tail keyword.

Examples of research

Making money is a very popular and highly competitive term on the Google search engine. It now has 4,860,000,000 search results, which means that billions of websites are either related or competing for that phrase. The first step in doing keyword research is to identify all potential word combinations that are related to the “making money” keyword. For instance, the term “acquiring money” returns substantially less hits, just 116,000,000, but has the same meaning as “earning money.” Another method is to make a term more particular by adding additional filters. For instance, the term “make money online from home in Canada” is less competitive globally, making it simpler to rank for. Additionally, keywords have a variety of intentions, which might influence whether a marketer want to target that term. Numerous tools (both free and commercial) are available to help you locate and evaluate keywords.
Tools for doing keyword research

Keyword Planner for Google Ads

  • Google provides free tools for doing some basic keyword research. All of the results are based on Google search engine data.
  • Google has published an upgrade to the Google keyword planner that modifies some of its policies on the creation of the first campaign required to reclaim the keyword planner. This is a special form of Google Ads account that agencies and consultants use to handle a variety of various advertising campaigns.
  • Google Ads Keyword Planner features include the following:
  • Calculate the search volume for the term.
  • Combine several keyword lists to create new keywords.
  • Create new keyword variants using the core term as a starting point.
  • Provide a list of website’s keywords — this is important for competition analysis.
  • Google Ads Keyword Planner’s limitations include the following:
  • Hides long tail keyword data, since the tool is designed for Google Ads reasons alone, not for SEO.
  • The device’s produced keywords may not offer desirable results, since the technology is geared for advertising rather than SEO.
  • In 2016, Google began restricting the output choices available to advertisers (or accounts) with minimal or no monthly expenditure.

Google Trends

  • Google Trends is a free research tool supplied by Google that allows users to examine the trending topics for any given phrase. It is especially useful for visualising and comparing data from Google searches. The tool makes use of graphs to illustrate the evolution of data through time. It enables users to evaluate numerous keyword trends in order to determine which terms are more popular in different places at a given moment.

Suggestions from Google

Google Suggest was launched by Google in 2012. Google Suggest is often utilised in real time when a user types a search word into the browser’s or Google website’s search box. Google Suggest analyses billions of users’ organic search input and attempts to “predict” what a user may be looking for even before he completes the query or all the words in a keyword phrase.
This makes Google Suggest a useful tool for keyword research because it contains a large number of organic keywords that are extremely closely related to a full or partial keyword and can be used to discover additional most searched appending keywords that reduce the competitiveness of the entire keyword. Google Suggest may be investigated on a small scale using the Google Search website or a suitable browser, but also on a big scale utilising free scraper tools.

Keyword Planner for Bing Ads

  • The Bing Ads Keyword Planner generates ideas for keywords and ad groups and displays average monthly search traffic trends, relative competitiveness, and proposed prices. Bing Keyword Planner features include the following: Access statistics on search volume and trends.
    Estimate performance and cost.
  • Increase the size of keyword lists to generate new keywords.
  • Because Bing controls just 20% of the US search engine market, the statistics supplied may not be accurate for optimising websites for the Google search engine.
  • As with Google Ads Keyword Planner, the data provided by the service is intended to assist advertisers, not publishers.
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