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What is Keyword Cannibalization

Blog Introduction: If you’re a marketing manager, chances are you’ve heard the term keyword cannibalization thrown around. But what is keyword cannibalization? In short, it’s a situation in which multiple pages on your website compete against each other for rankings in search engine results pages (SERPs). Let’s break it down further.

What Causes Keyword Cannibalization?

Keyword cannibalization occurs when you have multiple webpages targeting the same keyword or phrase. When this happens, the search engine algorithm has difficulty determining which page should be ranked higher in SERPs. To further complicate matters, if two pages are competing for the same keywords, neither of them will rank as high as they would if they were targeting different keywords. This can result in both pages ranking lower than expected, leaving potential customers unable to find what they are looking for.

How to Avoid Keyword Cannibalization?

The best way to avoid keyword cannibalization is to ensure that your website content is optimized for one main keyword per page. For example, if you are running a blog about SEO and digital marketing, make sure that each post targets a single main keyword or phrase instead of trying to optimize for multiple keywords at once. Additionally, keep an eye out for duplicate content so you can ensure that all posts are unique and targeted towards different keywords or phrases. You may also want to create separate versions of content that targets slightly different variations of your main keyword—this will help improve your chances of reaching potential customers who might be searching with slightly different terms and phrases than what you initially thought of.


In summary, keyword cannibalization occurs when multiple pages on your website target the same keywords or phrases, resulting in neither page being ranked as high as they could be if they were targeting different keywords or phrases. To avoid this issue, make sure that each page on your site is optimized for one main keyword and that any duplicate content is removed from the equation. By taking these steps, you’ll be able to maximize your website rankings and reach more potential customers than ever before!

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