Best SEO Consultant in London | Lukasz Zelezny
Hire the Right SEO Consultant To Increase Customer Engagement
Whether you operate a sole proprietorship or an international corporation, attracting and retaining a passionate client base is vital to your company’s long-term success. While there are many aspects that factor into customer engagement, search engine optimisation is one of the most important. SEO can be a complicated area of marketing, especially since strategies must evolve based on the market and search engine ranking factors. Working with an expert in the field is an efficient way to ensure your SEO goals and methods are up to date and effective.
I’m Lukasz Zelezny, the top SEO consultant in London. I have over a decade of experience in SEO and social media marketing, including work with some of the largest UK brands. Along with speaking at numerous marketing and SEO conference throughout the year, I offer my services as an SEO consultant in London. I work with each client to determine appropriate SEO goals and develop a customised strategy to reach those milestones. If you’re ready to take your business to the next level, I can help.
Why You Need a Freelance SEO Consultant
In the early days of SEO, most businesses could see results simply by placing entries in online directories and publishing keyword-focused content. As the internet has evolved, SEO has become significantly more complex. An effective strategy can no longer revolve around keyword stuffing or generic networks of backlinks. Instead, a good SEO campaign must be detailed and personalised for the industry and target audience. Modern SEO must incorporate on-page elements along with off-page links and elements of website design.
Developing a successful SEO strategy takes time and experience, one of the reasons it’s so helpful to hire a freelance professional. Instead of taking your time and energy away from running your company, you can let me use my expertise to improve your site’s search ranking. There are several key aspects to a successful SEO campaign, including:
- Competitive analysis.
Learning why and how other businesses in your industry are succeeding
- On-page analysis.
Discovering how to optimise your site’s interface and content for both people and search engines
- Social Media.
Learning how to increase your audience and encourage active followers to share your content
- Site Architecture.
Modifying the behind-the-scenes aspects of your site to improve structure and navigation
- Off-page analysis.
Researching and improving backlinks, online directory listings, and cross-site promotion
I’ll help you utilise SEO and social media tools efficiently to get the results and engagement you want. You can get started right away by checking out some of my resources.
Free SEO and Social Media Marketing Webinar
If you want to step up your SEO game right away, sign up for my free social media webinar. Social media can be an extremely powerful tool for increasing brand awareness and reaching your target audience. However, managing several social media accounts can be time consuming. My webinar will show you how to use social media efficiently in ways that deliver the results you want. This in-depth webinar covers marketing strategies and includes countless practical tips you can employ right away. Here are a few of the topics I cover in this webinar:
- Social media tools to automate time-consuming tasks
- Which marketing strategies work best for social media
- How to select and target your audience
- Choosing the right type of message for each platform
- Ways to easily publish content through multiple channels
- How to quickly build a loyal following that leads to success
My online webinar is the perfect place to start, whether you are new to social media marketing or looking to enhance your current campaign. Simply use the online form to register for a time that fits your schedule.
SEO and Business Blog
Along with my webinar, I publish a regular blog full of help to improve your company’s social media marketing and SEO strategies. Read posts on a wide range of business topics, such as:
SEO keyword research tools
Increasing Twitter conversion rates
Developing a successful email marketing strategy
Creating content for search engines and potential customers
Improving user experience
Choosing the right tools to increase efficiency
As soon as you have a good idea of the factors that are influencing your search ranking, you can start to mitigate those issues.
Content Creation Help
While it’s true that keyword stuffing will no longer get you the SEO results you want, keywords are still extremely important. When you work with me as your freelance SEO consultant, I can help you understand how best to use keywords in your content to improve your rankings and increase engagement with your target audience. If you want a quick resource to get started, take a look at my blog title generator. The title of your blog post is arguably the most important part. Your brilliant insight on an important topic isn’t very useful if no one reads it. Catchy titles grab readers’ attention and get them to click on your post. A good title can even increase the chances a reader will share your content with his or her own social media network of friends, leading to more exposure for your brand.
What are some of the most important aspects of a good blog title? While the exact details will vary based on your company and industry, here are some basic tips:
- A title should be intriguing without straying too far from the actual topic.
- A title should give the reader an accurate introduction to the content.
- An overly long title will be truncated by a search engine.
- Concise titles generally work well.
It can take time to develop the right title strategy for your content, but my Title and Content Generator is an excellent place to start. I’ve created an easy-to-use tool on my site to help my clients create high-quality content based on a keyword. Simply enter your keyword and the click the Get Ideas button. You’ll see a list of interesting blog titles to get you started.
Additional SEO Tools
My work as an SEO consultant in the UK blends creative content and SEO methods with essential technical understanding. The technical aspects of your website are just as important as the quality of the content and the look and feel of the user interface. For example, understanding HTTP Status Codes can provide key insight into your company’s web presence and help you find and fix any problems that are preventing visitors from accessing your site. You may be familiar with some of the more common codes, such as 404 Not Found or 500 Internal Server Error. Knowing some of the less-common codes can help you make sure your site is functioning properly. Along with my detailed article on HTTP codes and what they mean, you can use my server response code checker to verify your site’s URL.
One of the most important things you can do for your company is complete an SEO audit of your site. Does this sound complicated? The process can seem intimidating, but I offer a SEO audit on my website. Simply enter your URL and keyword to receive your complete SEO audit in seconds. The results of your audit can help you understand your Google ranking and why it can change from day to day. An audit can also alert you to many potential problems, including:
An SEO hack
Search engine denial by your host router
Incorrect status code
Before you can develop a comprehensive SEO and social media marketing strategy, you need to understand what type of SEO help your site needs. My audit can give you a good overview of SEO issues, which I can help you overcome as your SEO consultant.
Technical SEO and Social Media Marketing Materials
Do you want to learn more about the technical aspects of SEO so you can better understand how to apply them to your site and business model? I offer a several in-depth resources on the University section of my website. These guides cover some of the more complex topics of SEO, including keyword research, Klout score, the SEO snapshot method, and industry-specific digital marketing strategies. You can watch detailed video presentations showing exactly how to perform some of these techniques. The transcript is also included, so it’s easy to go back and review the content when you are working on your own site.
For example, my SEO Keyword Research class covers three of the most powerful tools for pulling and analysing keywords: SEMRush, Searchmetrics, and Sistrix. I show you how to use these tools for effective keyword research. Understanding keywords is vital for an effective SEO campaign, and my free class can help you learn how to research keywords for your own domain.
Conferences and Seminars
Part of my work as a freelance SEO consultant involves speaking at SEO conferences and seminars around the world. My presentations cover a wide variety of subjects, including analytics, tools, SEO methods, social media marketing strategies, and other related topics. I speak at numerous conferences, including Social Day, Digital Marketing World Conference, Global Digital Marketing Summit, and many others. I’m also available to speak at your event or function. If you want to get a better idea of why you should hire me for your conference, you can watch videos of several of my prior speaking engagements, including ICEEFest SEO and CMTV Thought Leader. Then, simply contact me to schedule a presentation for your conference or discuss my SEO services.
Read our blog
Lukasz Zelezny, a London living SEO Evangelist and conference speaker. Was working for FindAProperty, PrimeLocation, ThomsonReuters, HomeAway and others.
WORK WITH ME
SEO Tailored to Your Company.
I’m Lukasz Zelezny, SEO and social media marketing expert. After years of managing organic growth, visibility, and customer engagement for some of the UK’s largest brands, I’m offering my local SEO services to you. My time in the SEO industry has helped me develop unique, effective strategies that works.