Best SEO Consultant in London | Lukasz Zelezny
Hire the Right SEO Consultant To Increase Customer Engagement
Whether you operate a sole proprietorship or an international corporation, attracting and retaining a passionate client base is vital to your company’s long-term success. While there are many aspects that factor into customer engagement, search engine optimisation is one of the most important. SEO can be a complicated area of marketing, especially since strategies must evolve based on the market and search engine ranking factors. Working with an expert in the field is an efficient way to ensure your SEO goals and methods are up to date and effective.
I’m Lukasz Zelezny, the top SEO consultant in London. I have over a decade of experience in SEO and social media marketing, including work with some of the largest UK brands. Along with speaking at numerous marketing and SEO conference throughout the year, I offer my services as an SEO consultant in London. I work with each client to determine appropriate SEO goals and develop a customised strategy to reach those milestones. If you’re ready to take your business to the next level, I can help.
Why You Need a Freelance SEO Consultant
In the early days of SEO, most businesses could see results simply by placing entries in online directories and publishing keyword-focused content. As the internet has evolved, SEO has become significantly more complex. An effective strategy can no longer revolve around keyword stuffing or generic networks of backlinks. Instead, a good SEO campaign must be detailed and personalised for the industry and target audience. Modern SEO must incorporate on-page elements along with off-page links and elements of website design.
Developing a successful SEO strategy takes time and experience, one of the reasons it’s so helpful to hire a freelance professional. Instead of taking your time and energy away from running your company, you can let me use my expertise to improve your site’s search ranking. There are several key aspects to a successful SEO campaign, including:
- Competitive analysis.
Learning why and how other businesses in your industry are succeeding
- On-page analysis.
Discovering how to optimise your site’s interface and content for both people and search engines
- Social Media.
Learning how to increase your audience and encourage active followers to share your content
- Site Architecture.
Modifying the behind-the-scenes aspects of your site to improve structure and navigation
- Off-page analysis.
Researching and improving backlinks, online directory listings, and cross-site promotion
I’ll help you utilise SEO and social media tools efficiently to get the results and engagement you want. You can get started right away by checking out some of my resources.
Free SEO and Social Media Marketing Webinar
If you want to step up your SEO game right away, sign up for my free social media webinar. Social media can be an extremely powerful tool for increasing brand awareness and reaching your target audience. However, managing several social media accounts can be time consuming. My webinar will show you how to use social media efficiently in ways that deliver the results you want. This in-depth webinar covers marketing strategies and includes countless practical tips you can employ right away. Here are a few of the topics I cover in this webinar:
- Social media tools to automate time-consuming tasks
- Which marketing strategies work best for social media
- How to select and target your audience
- Choosing the right type of message for each platform
- Ways to easily publish content through multiple channels
- How to quickly build a loyal following that leads to success
My online webinar is the perfect place to start, whether you are new to social media marketing or looking to enhance your current campaign. Simply use the online form to register for a time that fits your schedule.
SEO and Business Blog
Along with my webinar, I publish a regular blog full of help to improve your company’s social media marketing and SEO strategies. Read posts on a wide range of business topics, such as:
SEO keyword research tools
Increasing Twitter conversion rates
Developing a successful email marketing strategy
Creating content for search engines and potential customers
Improving user experience
Choosing the right tools to increase efficiency
As soon as you have a good idea of the factors that are influencing your search ranking, you can start to mitigate those issues.
Content Creation Help
While it’s true that keyword stuffing will no longer get you the SEO results you want, keywords are still extremely important. When you work with me as your freelance SEO consultant, I can help you understand how best to use keywords in your content to improve your rankings and increase engagement with your target audience. If you want a quick resource to get started, take a look at my blog title generator. The title of your blog post is arguably the most important part. Your brilliant insight on an important topic isn’t very useful if no one reads it. Catchy titles grab readers’ attention and get them to click on your post. A good title can even increase the chances a reader will share your content with his or her own social media network of friends, leading to more exposure for your brand.
What are some of the most important aspects of a good blog title? While the exact details will vary based on your company and industry, here are some basic tips:
- A title should be intriguing without straying too far from the actual topic.
- A title should give the reader an accurate introduction to the content.
- An overly long title will be truncated by a search engine.
- Concise titles generally work well.
It can take time to develop the right title strategy for your content, but my Title and Content Generator is an excellent place to start. I’ve created an easy-to-use tool on my site to help my clients create high-quality content based on a keyword. Simply enter your keyword and the click the Get Ideas button. You’ll see a list of interesting blog titles to get you started.
Additional SEO Tools
My work as an SEO consultant in the UK blends creative content and SEO methods with essential technical understanding. The technical aspects of your website are just as important as the quality of the content and the look and feel of the user interface. For example, understanding HTTP Status Codes can provide key insight into your company’s web presence and help you find and fix any problems that are preventing visitors from accessing your site. You may be familiar with some of the more common codes, such as 404 Not Found or 500 Internal Server Error. Knowing some of the less-common codes can help you make sure your site is functioning properly. Along with my detailed article on HTTP codes and what they mean, you can use my server response code checker to verify your site’s URL.
One of the most important things you can do for your company is complete an SEO audit of your site. Does this sound complicated? The process can seem intimidating, but I offer a SEO audit on my website. Simply enter your URL and keyword to receive your complete SEO audit in seconds. The results of your audit can help you understand your Google ranking and why it can change from day to day. An audit can also alert you to many potential problems, including:
An SEO hack
Search engine denial by your host router
Incorrect status code
Before you can develop a comprehensive SEO and social media marketing strategy, you need to understand what type of SEO help your site needs. My audit can give you a good overview of SEO issues, which I can help you overcome as your SEO consultant.
Technical SEO and Social Media Marketing Materials
Do you want to learn more about the technical aspects of SEO so you can better understand how to apply them to your site and business model? I offer a several in-depth resources on the University section of my website. These guides cover some of the more complex topics of SEO, including keyword research, Klout score, the SEO snapshot method, and industry-specific digital marketing strategies. You can watch detailed video presentations showing exactly how to perform some of these techniques. The transcript is also included, so it’s easy to go back and review the content when you are working on your own site.
For example, my SEO Keyword Research class covers three of the most powerful tools for pulling and analysing keywords: SEMRush, Searchmetrics, and Sistrix. I show you how to use these tools for effective keyword research. Understanding keywords is vital for an effective SEO campaign, and my free class can help you learn how to research keywords for your own domain.
Conferences and Seminars
Part of my work as a freelance SEO consultant involves speaking at SEO conferences and seminars around the world. My presentations cover a wide variety of subjects, including analytics, tools, SEO methods, social media marketing strategies, and other related topics. I speak at numerous conferences, including Social Day, Digital Marketing World Conference, Global Digital Marketing Summit, and many others. I’m also available to speak at your event or function. If you want to get a better idea of why you should hire me for your conference, you can watch videos of several of my prior speaking engagements, including ICEEFest SEO and CMTV Thought Leader. Then, simply contact me to schedule a presentation for your conference or discuss my SEO services.
Everything You Wanted To Know About SEO and Your Consultant
It’s no secret that your company needs SEO help. SEO, when done right, can help get your company get on the path to making tens or even hundreds of thousands of dollars a month.
Bad SEO, on the other hand, can cripple your content marketing efforts and send your site spiraling to the depths of the search engines. For this reason, it’s important you hire an SEO consultant with a knack for natural search engine optimization and a reputation for success. Use this guide to help you do everything from prepare a list of questions for your prospective SEO consultant to make the final hire.
What To Ask SEO Consultants
One fact that many businesses fail to keep in mind during the consulting process is that they’re the ones doing the hiring. Search engine consultants may possess the know-how, but at the end of the day, they rely on clients’ cash to pay the bills. Treat any consultation as you would an interview and know what to ask SEO consultants before hiring one.
- How Do You Plan To Improve My Rankings?
Every reputable source, from Entrepreneur to QuickSprout, suggests asking this question. If an SEO consultant refuses to freely discuss his or her methods, steer clear, warns Rand Fishkin, founder of Moz, one of the most successful internet marketing software companies today. Consultants should be upfront about the strategies they plan to use to drive up a website’s traffic as well as how long they anticipate it to take for efforts to pay off.
A candidate’s proposal should also include measures to weed out potential issues such as broken links and 404s, on-page optimization efforts such as developing web page titles, tags and headers and off-page efforts such as press-releases, email campaigns and guest blogging.
- Do You Have References or Referrals?
Entrepreneur suggests asking candidates for information regarding past projects and results. Though you cannot expect an agency to readily hand over its entire client list, a reputable agency should be more than willing to brag about two to three big-name clients for whom it’s done work in the past. Even if the consultant gives you just a company name, you can contact the head of marketing at that firm and ask about their experience with working with the agency. If a firm fails to provide references, take it as a sign that it either failed to deliver for big clients in the past or that it doesn’t have the necessary experience for that level of SEO.
- How Do You Measure the Success of an SEO Campaign?
For a consultant to be able to tell how successful his or her efforts are, he or she must track exactly how much traffic is going to your site and from where it comes. To do this effectively, the consultant should know what kinds of keywords searchers use to find your site, how many links come from other sites, how much of your traffic is organic and much more.
Some other questions to ask include “How and how often will we communicate,” “Can you guarantee results,” (run from any firm that says it can) and “What do your fees and payment structures look like?” On the low end, monthly fees range from $251 to $500 and on the high end from $2,501 to $5,000.
What Is SEO Consulting Services?
For many business owners, it’s difficult to hire a reputable SEO consultant because the job of said consultant is so vague. Moreover, consulting services vary based on individual needs, company size, industry and existing competitors. That said, there are basic services that an SEO consulting agency should provide. So, what is SEO consulting services? Consider the following:
- Detailed SEO audit
- Keyword research
- Competitor analysis
- Strategy for success
- Implementation guidance
- High quality link building
- Website redesign consultation
- Monthly in-depth reporting
Both the initial SEO audit and keyword research serve to help the consultant determine how your site currently performs in areas of content, on- and off-site optimization, backlinks, HTML markup, site structure and more. After performing an audit and keyword analysis, the team will develop a plan to improve lacking areas and attain top rankings for common key terms and search queries.
Competitor analysis is also essential in that it allows you to leverage both what other key players are and are not doing well. For instance, you may discover that a competitor ranks number one for the most popular key term but does not rank at all for other common keywords and phrases. You can fill the void by optimizing your site with these terms.
Armed with the findings from the audit, keyword research and competitor analysis, your consultant will devise a roadmap for success. The roadmap should take into consideration short- and long-term goals, the former of which will serve as key performance indicators on the way to accomplishing your overall objective.
Finally, SEO consulting services should include implementation. Implementation should involve link building, website redesign (if necessary) and monthly reporting.
What Do SEO Consultants Do?
In the above section, we addressed what services SEO agencies provide. However, each service requires the assistance of several SEO experts, each of which has specific tasks, duties and responsibilities to fulfill.
Take service number one, “Detailed SEO Audit,” for instance. To perform a detailed SEO audit, an SEO consultant must first understand the client’s overreaching objective, brand awareness objectives, industry competitive position, business niche and brand competitive advantage to be able to understand what about the client’s current efforts do and do not work. The consultant must then identify and troubleshoot technical SEO issues. Some such issues include 404s, pagination, 301/302 redirects, crawl errors, server errors, broken links, duplicate content, slow website speed and countless other issues.
Service number two, “Keyword research,” involves identifying new potential keyword targets with low competition but the possibility for high profitability. It also entails researching similar keywords and keyword phrases, keyword mapping and web-page optimization.
Implementation is basically a catch-all for all other tasks and responsibilities that fall to an SEO consultant and his or her team. Below is a list of just a few responsibilities that fall to SEOs and their teams:
- Improving the user experience (increase page load times, minimizing page abandonment, improving navigability, etc.)
- Conducting Local SEO marketing campaigns
- Generating content ideas and overseeing the copywriting, video creation, social media management, etc. to bring those ideas to life
- Implementing user-friendly E-commerce systems
- Conducing off-site SEO efforts
- Ensuring website functionality and completeness
- Focusing on mobile search
- Maintaining the website for quality control, security, domain and hosting status, etc.
It’s difficult to completely answer the question “What do SEO consultants do?” as an SEO consultant’s job is never done. Once a plan is put into action, the consultant and his or her team must analyze its effectiveness and make tweaks accordingly. The advisor must also manage client expectations, regularly communicate with the customer, manage the customer’s budget and play both offense and defense—I.e., identify and communicate new opportunities and let the client know where they’re vulnerable.
How Much Do SEO Consultants Make?
The average salary or hourly rate of a search engine optimization specialist varies depending on who you ask. Because Moz seems to cover all possible scenarios, we’ll go with Fishkin’s numbers to answer the question of “How much do SEO consultants make?”
First and foremost, let’s take a look at in-house SEOs. Some sample titles, salaries and job roles are as follows:
- Director of Search Marketing
$100,000 to $350,000 a year
This person is responsible for developing strategies for large companies. Because this role can either create or lose incredible amounts of wealth, the salary is designed to reflect the risk.
- Director of Organic Search
$75,000 to $100,000
This person manages a team of in-house SEO experts and reports to the director of search marketing.
- SEO Lead/Guru
$50,000 to $100,000
This person is responsible for running an SEO team at a small to mid-sized organization. He or she has final authority for all SEO activities.
- Campaign Manager
$55,000 to $100,000
This person reports to the director but manages a separate team that focuses on building out certain campaigns, such as a content marketing campaign or a keyword mapping campaign.
- SEO Specialist
$45,000 to $85,000
This person is the workhorse of any SEO team, as he or she is responsible for keyword research, page optimization, link building, content production, etc.
The roles at an SEO agency look more or less the same as the above. However, agency employees get paid slightly less than their in-house counterparts, mostly because agency employees have to split the profits of their efforts with several people:
- SEO Director
$70,000 to $120,000
The salary discrepancy between an agency director and in-house director may have to do with the fact that agency directors carry less risk. However, they are still responsible for overseeing processes, devising strategies, managing teams and providing training.
- Search Marketing Consultant
$60,000 to $200,000
These individuals work for SEO agencies but have the talent, skills and oftentimes reputation necessary to manage a client or campaign without outside guidance.
- Link Builder
$35,000 to $100,000
Initially, these individuals follow the direction of the SEO director or CEO, but eventually, their knowledge surpasses that of those who oversee them. Eventually, they become so valuable they’re difficult to retain, hence the huge salary range.
Fishkin warns that certain factors can create a wide discrepancy in costs to retain a consultant. Some such factors include experience, reputation, geography and supply and demand.
How To Hire an SEO Consultant?
Hiring someone to handle a process as delicate as search engine optimization is a tough and overwhelming task. ShivarWeb strives to make the process easier on you by outlining a few Do’s and Don’ts for how to hire an SEO consultant:
- DO identify your budget. You will not find quality SEO services for less than $50 an hour, or $500 a month if you hire a company on retainer. If a company promises you it will help you obtain results for less than $50 a month, don’t bother.
- DO understand pricing structure. Some firms offer to audit your site for a flat fee and identify ways you can improve your SEO. Others offer a partial flat fee for someone to audit your site and provide you with a comprehensive list, the tasks of which you can execute yourself. When you hire someone on retainer, you pay them to work on your behalf for X amount of hours per month. To determine the best pricing structure for your company, assess your in-house talent, resources and expertise.
- DO ask for referrals and specifics. If you’re interested in hiring a particular consultant, ask for a portfolio of results and references. Do not be shy about doing so, as SEO is a huge investment and you need to know that the person you hire has what it takes to advance your marketing objectives.
- DON’T buy a package. Packages may be easy and simple, but rarely do they cater to a company’s exact needs. Some agencies frame their retainers as packages, which is fine for simplicity’s sake, but be sure that the consultant intends to put forth a good deal of customization.
- DON’T have unrealistic expectations. Truly successful SEO efforts take months to pay off, but even after that amount of time, results are not guaranteed. For starters, search engines’ results are not human-curated—they’re algorithm-centric. If the search engines decide to change their algorithms at any point during your consultant’s efforts, your strategy may fail. The key to success is perseverance and the willingness to work closely with your consultant to aggressively pursue key performance indicators.
- DON’T try to hire cheap. Ask any industry expert, “How do you choose an SEO consultant or agency?” and one answer all will have in common is, “Be willing to make an investment.” Like many professional services, an incredible amount of talent, know-how, research and creativity goes into making search engine optimization efforts a success. When you invest in quality services that have all those attributes and then some, you will see more than your fair share of a monetary return. On the other hand, if you hire low quality, you not only risk losing any money you invest but also, you risk damaging what rankings you have achieved on your own.
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Lukasz Zelezny, a London living SEO Evangelist and conference speaker. Was working for FindAProperty, PrimeLocation, ThomsonReuters, HomeAway and others.
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I’m Lukasz Zelezny, SEO and social media marketing expert. After years of managing organic growth, visibility, and customer engagement for some of the UK’s largest brands, I’m offering my local SEO services to you. My time in the SEO industry has helped me develop unique, effective strategies that works.