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What Are Organic Keywords

Organic keywords are the category of keywords that help draw organic traffic to your website. They work completely opposite as compared to their paid counterparts, also known as PPC (pay-per-click) keywords. But how exactly can you benefit from using organic keywords in your content?

It’s simple – all you have to do is research organic keywords and find ways to blend them in the content on your website effortlessly. These words are typically those words that people often type into search engine bars to find the information they are looking for. So if you want to find a list of organic keywords for your website optimization, all you have to do is look for the keywords that people use when looking for products, services, or content like yours.

And no, random guesses don’t work here – you have to actually take the assistance of tools that would help you zero into a bunch of organic keywords for your content. You can then filter out keywords and use them to optimize your content. On-page optimization is the best way to increase site traffic via organic searches. Strategically placing these organic keywords across your content on different pages too, is important.

Ensure the organic keywords feature in the URL, title,  H1 tags, the first sentence of paraphrase (if possible), image file names, subtitles, and meta descriptions. Covering all the bases would help you achieve better, more effective results.

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