SEO Services for eCommerce Website

SEO Services for eCommerce Website

Are you having trouble generating sales because of the low ranking on the Google search result page?

Do you ever think about what is causing you to miss your click and potential sales?

all your answers lie within the tips and tricks of E-commerce SEO. There is no denying that ranking higher than your competitors is a must to skyrocket your revenues. But what is the full strategy behind ecommerce SEO? I have designed this easy-step guideline to walk you through the whole process without any fuss.

Before starting, let me answer the quick question running in your mind and making you wonder that what is SEO and why you should care about it?

Search engine optimization SEO is a combination of strategies to rank your website on a specific keyword at number one on search engines like Google. Statistically, more than 40% of people, including me, do their online shopping starting from Google.

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How to Handle E-Commerce Pages for Discontinued Products – SEO Tips

How to Handle E-Commerce Pages for Discontinued Products

Discontinued products are inevitable when running an ecommerce store. You probably won’t sell all of your e-commerce store’s existing products indefinitely. As you add new products to your ecommerce store’s inventory, you may stop selling some of its existing products. However, you should optimise pages for discontinued products rather than deleting pages for discontinued products. Performing some basic on-site search engine optimization (SEO) will increase the value of discontinued product pages.

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    E-Commerce SEO: How to Rank for Product Names

    Ecommerce search engine optimization (SEO) isn’t limited to generic keywords. You can use it to rank for all keywords, including product names. According to Oberlo, over three-fourths of all online shoppers research products online before making a purchase. They may search for the name of a product to learn more about it. By ranking your e-commerce store for product names, you can reach these online shoppers.

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    SEO and Handling Out-of-Stock E-Commerce Products

    You can’t expect to keep all of your ecommerce store’s available products in stock indefinitely. You’ll probably have to temporarily stop selling certain products from supply constraints or excessive demand. According to an Adobe study, shoppers encounter billions of out-of-stock products each month when shopping online. While some products will inevitably sell out, you can handle them in several ways.

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    How to Handle E-Commerce Pages for Discontinued Products – SEO Tips

    How to Handle E-Commerce Pages for Discontinued Products

    Discontinued products are inevitable when running an ecommerce store. You probably won’t sell all of your ecommerce store’s existing products indefinitely. As you add new products to your ecommerce store’s inventory, you may stop selling some of its existing products. Rather than deleting pages for discontinued products, however, you should optimize them. Performing some basic on-site search engine optimization (SEO) will increase the value of discontinued product pages.

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    How to improve eCommerce conversion rate?

    How to improve eCommerce conversion rate

    Conversion is essential. There is a lot of competition out there. All of them are vying for the same product dollars that you are seeking. That means you have to use a lot of different strategies to take your visitors from being visitors to paying customers.

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    eCommerce SEO - Mistakes to Avoid

    Ecommerce SEO is an essential part of any online store’s marketing strategy. By implementing an effective e-commerce SEO campaign, businesses can improve their search engine rankings and drive more traffic to their website.

    Keyword research is an important first step in any eCommerce strategy. By researching and identifying the right keywords, businesses can identify potential customers and target the keywords that are most likely to be used in search queries. Keyword ideas can be generated using a variety of ecommerce SEO tools, such as keyword generators and keyword research tools.

    Once the target keywords have been identified, the next step is optimising the website’s category pages and product pages. This is known as on-page SEO, and it involves optimizing elements such as the page’s title tags, meta descriptions, and content for the target keywords. By optimizing these elements, businesses can improve their search engine results pages (SERPs) and increase the likelihood of their website appearing in the top search engine results.

    Long-tail keywords are another important aspect of e-commerce SEO. These are more specific and detailed keywords that are often less competitive and have lower search volume. By including long-tail keywords in their meta descriptions, title tags, and content, businesses can improve their search engine rankings and attract potential customers who are looking for more specific information.

    In addition to keyword research and on-page SEO, businesses can also improve their search engine rankings by regularly publishing informative and engaging blog posts. These posts can include informational keywords and can be optimized for the target keywords to improve their search engine visibility. Additionally, businesses should also regularly check for and fix any broken links on their website, as these can negatively impact their search engine rankings.

    By implementing an effective ecommerce SEO strategy, businesses can improve their search engine rankings, drive more traffic to their website, and attract potential customers. By using the right ecommerce SEO tools and techniques, businesses can improve their search engine visibility and increase their online sales.

    Publishing regular blog posts is an important part of any ecommerce SEO strategy. By creating informative and engaging content, businesses can improve their search engine rankings and attract potential customers. Blog posts can also be optimized for the primary keyword and other informational keywords to improve their search engine visibility. Additionally, businesses should regularly check their website for broken links and fix them to avoid any negative impact on their search engine rankings.

    To effectively implement an ecommerce SEO campaign, businesses should use a range of SEO tools. These tools can help businesses identify the right keywords, analyze the keyword difficulty and search volume, and optimize their website for those keywords. Some popular ecommerce SEO tools include keyword generators, keyword research tools, and website analysis tools.

    When optimizing a website for search engines, it’s important to consider the search intent of the potential customers. By understanding the intent behind the search query, businesses can create content and site structure that matches the user’s expectations and improves their chances of appearing in the search engine results. However, it’s important to avoid keyword stuffing, as this can have a negative impact on the search engine rankings and the user experience.

    In conclusion, e-commerce SEO is an essential part of any online store’s marketing strategy. By implementing an effective e-commerce SEO campaign, businesses can improve their search engine rankings, drive more traffic to their website, and attract potential customers. By using the right ecommerce SEO tools and techniques, businesses can improve their search engine visibility and increase their online sales.

    Search engine optimisation (SEO) is an inexpensive and effective way to drive traffic to your e-commerce store. According to a study conducted by Transaction Agency, over 40 per cent of all e-commerce traffic comes from Google’s organic search results.

    SEO will help your e-commerce store rank higher in Google’s, as well as other search engines, organic search results so that it generates more traffic. When performing SEO, though, there are certain mistakes you should avoid making.

     

    Nondescript Page URLs

    Using nondescript or generic page URLs can hurt your e-commerce store’s search rankings. Search engines read URLs to determine which keywords are highly relevant to pages. If a particular keyword appears in a URL, they may rank the page higher for it.

    Nondescript URLs, of course, don’t contain keywords. They consist of random alphanumeric strings that offer no context into which keywords are relevant to your e-commerce store’s pages. If use nondescript page URLs, search engines may rank your e-commerce store lower, or they may rank it for fewer keywords.

    Excessive Duplicate Content

    Allowing duplicate content to fill your ecommerce store is a serious SEO mistake. Duplicate content refers to any content, including a product page, published in multiple locations. If you publish a product page under multiple categories, for instance, you’ll likely create duplicate content. Along with its original URL, the product page will have a URL for each category under which you publish it.

    Search engines shouldn’t penalize your ecommerce store strictly for having duplicate content, but they may struggle to index the original versions. Instead, search engines may index alternate versions, such as the category-specific URLs. To avoid indexing problems involving duplicate content, set up canonical tags to define the original versions of your ecommerce store’s pages.

    Keyword-Stuffed Product Descriptions

    Another SEO mistake to avoid is creating keyword-stuffed product descriptions. Product descriptions will inevitably influence your ecommerce store’s rankings. Like with all forms of text content, search engines will crawl them. Search engines will crawl your ecommerce store’s product descriptions to identify relevant and rank-worthy keywords.

    You can still include relevant keywords in product descriptions; don’t overdo it. Forcing too many keywords into a product description is counterproductive. Search engines can distinguish between natural and unnatural keyword usage. With they encounter a keyword-stuffed product description, they may filter or restrict the page’s rankings for those keywords.

    Few or No Internal Links

    Don’t underestimate the SEO value of internal links. A link is considered an internal link if it points from one page on a website to another page on the same site. While internal links are valuable to all websites, they are particularly valuable to e-commerce stores.

    Most e-commerce stores have more pages than traditional websites and blogs. At a minimum, you’ll have to publish a new page for each of your e-commerce store’s products. If your e-commerce store has a blog, each post will also consist of a new page. With so many pages, search engines may not crawl your website completely. They may crawl some of your e-commerce store’s pages while overlooking others.

    Internal links offer a solution for large e-commerce stores. By building plenty of internal links, you’ll link all of your e-commerce store’s pages together so that search engines can easily find them.

    Uploading Product Photos Without Alt Text

    Always add alt text when uploading product photos to your e-commerce store. Alt text is a Hypertext Markup Language (HTML) attribute that’s used to specify a text description for an image. Most visitors won’t see the alt text when viewing a product photo. Rather, they’ll only see it if the image doesn’t load or if they use a screen-reading program.

    Search engines, conversely, will see the alt text. Search engines rely on this HTML attribute to identify and understand images. They’ll crawl an image’s alt text to determine what the image depicts. Add relevant and high-quality alt text to each product photo on your e-commerce store for higher rankings.

    Disabling Customer Reviews

    Disabling customer reviews will make your SEO strategy less effective. Customer reviews are a form of content. When enabled on your e-commerce store, customers will be able to share their experiences in the form of a review. They can write a review that appears on a product page.

    Search engines crawl customer reviews like most other forms of content. As a product page accumulates more and more customer reviews, it may rank for new keywords. Search engines may rank the product page for keywords found in the reviews. If you disable customer reviews, your e-commerce store won’t benefit from these additional keyword rankings.

    Along with greater organic search exposure, customer reviews can directly and positively impact your e-commerce store’s sales revenue. A study published by Harvard Business Review (HBR) found that for every additional star a business receives on a one-to-five-star review system, its revenue increases by up to 9 percent on average.

    Neglecting to Add Social Sharing Buttons

    Failure to use social sharing buttons can lower your e-commerce store’s chances of ranking on the first page of the organic search results. Social sharing buttons are linked icons that allow visitors to quickly and easily share your e-commerce store’s pages on social media. Instead of opening their Facebook profile in a new web browser tab, for instance, visitors can click the Facebook button.

    Without social sharing buttons, your e-commerce store will generate fewer shares on social media. Some visitors won’t take the time to launch a new web browser just to share a product page. As your e-commerce store generates fewer shares on social media, its traffic will decrease, which could persuade search engines to rank it lower. Furthermore, some search engines, such as Bing, use share count as a ranking signal.

    Driving traffic to your e-commerce store doesn’t have to cost a fortune. There are free ways to generate high-quality traffic, such as SEO. With the right on-page and off-page optimization processes, your e-commerce store will rank higher while generating more organic traffic.

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