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What is a Dofollow Link?

A Dofollow link is an HTML attribute that allows search engines to crawl and follow links from one website to another. It is an important part of any website’s SEO, as it helps with the indexing process and can increase the amount of organic traffic a website receives. In this article, we’ll discuss what a dofollow link is, why they are important, and how they can be used to benefit your website’s SEO.

What Does “Dofollow” Mean?

The term “dofollow” refers to an HTML attribute which tells search engine crawlers (also known as bots) that they should follow the link when crawling a page on the web. When a page contains a dofollow link, it passes some of its own “link juice” (or authority) to the linked page. This can help boost rankings in organic search results by increasing the number of referring domains and improving overall SEO performance.

Why Are Dofollow Links Important?

Dofollow links are important for SEO because they help search engines better understand what your content is about and how relevant it is for certain keywords or phrases. This means that having dofollow links on your website can improve your visibility in organic search results, which in turn leads to more people visiting your site and more potential customers for your business. Additionally, having quality backlinks from other websites will also signal to search engines that your content is valuable and trustworthy.

How Can You Use Dofollow Links?

When creating dofollow links on your website, it’s important to make sure they are high-quality links pointing towards authoritative sources. Doing so will not only help you improve your rankings but also enhance user experience by providing additional resources related to the topic at hand. Additionally, creating guest posts on other websites or participating in forums or comments sections can also give you opportunities to create dofollow links back to your own website or content. This will allow you to expand your reach even further while also building relationships with other industry professionals and influencers across different platforms.


In conclusion, dofollow links are an essential part of any website’s SEO strategy as they help improve visibility in organic search results and provide additional context for readers who may be looking for more information about a particular topic or industry. By utilizing high-quality dofollow links both internally and externally, businesses can maximize their online reach while also boosting their credibility with both readers and Google alike! Marketers should use these tips when creating their own websites’ SEO strategies — with careful consideration of where those dofollow links lead — in order to get maximum benefit from them!

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