Last Updated on 23 November 2020 by Lukasz Zelezny
Escort agencies are highly prevalent in the UK. London is a competitive place. It has become one of the core centers of professional escort services. According to a survey created by 24Carats Escorts, London- 10.6 million men were found to look for escort services. Men are thought to be the primary consumers of escort services. However, women are also opting for male escort services.
Escort agencies offer mostly offline services. The appointments for booking these services are made online. Social media advertising agencies have reshaped their laws. Ads of escort services are either removed, or the content is shadowbanned. The organic search of Google provides a way for escort services to market their services. For an escort agency to market itself to the targeted audience, proper SEO optimised content is necessary. Various professionals offer services to optimise one’s escort brand online.
What is an escort service?
Escort agencies are agencies that provide provocative services to their clients. These agencies hire people who can provide these services. The service may be ‘incall’ (where a client comes to escort) or ‘outcall’ (where an escort goes to the client).
Female escorts are commonly known as ‘call girls.’ Nowadays, callboys or male escorts can also be availed for providing the services. Male escorts are usually reserved for gay people. But according to dailymail.co.uk, women in the UK are primary consumers of male escort services. Nowadays, LGBTQ escort services can also be availed.
How do escort services operate?
Escort agencies usually have official websites. Inquiries and bookings can be made through the website. Designated telephone numbers can also be available. Escorts provide services to their clients. Ideally, payments are made after the service is over. In whatever way the escort services operate, it should follow the policy of client confidentiality.
Online Marketing to expand the business:
Escort services are among the top billion dollar industries today. Digital presence is a great way to reach a broader audience. The competition to get a position on the 1st page of google search results is fierce. Effective digital marketing strategies can boost traffic to one’s escort service website. The targeted audience must see the presence of one’s brand. There are dedicated escort SEO services. The main aim of these escort SEO services is to promote said agency’s position in the organic search results. Because of the lockdown situation, many agencies were forced to shift online. It is high time for these businesses to opt for SEO strategies to bring maximum traffic to the website.
SEO and its various strategies:
SEO or search engine optimization is an arsenal in promoting one’s business online. Unlike SEM, SEO is unpaid. It is a process of improving the content on one’s website to increase its visibility in search results across different search engines.
SEO takes much time. One might get growth in website traffic after 3-4 months. There are two different types of SEO techniques:
The On-page factor:
The On-page SEO factors involve the changes made directly on the website. Proper measures ensure improved ranking in SERPs. Search engines rank the page in terms of content structure, content quality, and overall page performance. A website preview is provided to users on the other side of the screen by the search engines. The better the content structure and quality more likely is the website to get traffic.
Various parameters are associated with SEO tactics on-page are:
- Quality content: It is critical to move forward with the mentality that “quality written substance makes all the difference.” One can apply all the relevant optimization strategies. Although, if the quality is terrible, nobody is going to proceed.
One should create content by being in the shoes of the consumer. In that way, more traffic can be driven to one’s website. Content can be done by writing quality blogs. Videos with good production quality can be posted on the website and across different social media platforms. Knowing what sells is a massive achievement. Realizing this already solves half of the problem. One should make sure that the content that is being posted online is engaging. Something that will hook people into reading/watching more.
For instance, YouTube videos. Everyone watches vlogs nowadays. Search ‘daily vlogs’ on the search bar, and thousands of results will come up. Now, most vlogs have fantastic production quality. Some do not. However, the audience finds something that is funny and relatable. If one’s vlog has none of these traits, it won’t hook people. The target audience might watch it once or might leave midway. The key is to hook people to consume the content. Such that they might come back again. Understanding the consumer’s point of view is extremely important for content to be sold.
For an escort business, the content might include blogs or videos. It can highlight what sort of services are being offered, making their service stand apart from the rest. The content should, therefore, be appealing to attract more clients.
- Keywords: Relevant keywords make all the difference. At the crux of SEO lies keywords. Keywords define one’s business. Researching keywords is a thorough process. There are many tools available online that can pick just the right words.
Choosing wrong or irrelevant keywords will not bring the target audience to one’s website. One will lose the race for a better position in the SERPs because of irrelevant keywords.
For example, one has started a coffee shop recently in Manchester. To reach more people, they made a website. Articles on the website have keywords like ‘biscuits with coffee,’ ‘free biscuits,’ ‘free cookies,’ etc. It might reach the audience that is looking for biscuits and not coffee. One should choose keywords that are linked directly with their business to surge more traffic to the website.
Similarly, when it comes to escort services, the expert team should dig into adult keywords. That is both relevant and refined in terms of what services are available, location, etc.
- Title Tag: Title tag is the name of the web page that is displayed on the SERP. One should use limited characters for this name. Keep in mind that the name should be relevant. One should choose the name wisely as it is the second most crucial thing after its content.
- Meta description: Meta description is the minimal description that shows up beneath the URL in the SERPs. It depicts the substance present on the page. It is composed to enable one’s webpage to rank better in the SERP results. One should make the description under 160 characters. This way, one can guarantee that the whole description has appeared in list items. An escort service can be summarised into location and services being offered for maximum client satisfaction.
- Use of alt text: It is defined as the term that can be applied to an image file to ensure that it is indexed. Search engines cannot understand an image. They can only see in text format.
If one user using a text-only browser, then they cannot see the images. It will be shown as a blank box. In that case, it is helpful to mention in the text what the image is about. In this way, users can relate to the content that they are reading.
For example, in a food blog, there is an image. The image is of a bowl of grapes. So I’m the website design the alternative text ‘a bowl of grapes’ can be added. In this way, the image will rank up its way in the image results.
- Performance of page on the web: On-page factors deal with the quality and layout of content. Other on-page ranking factors also include the efficiency of one’s website. No one likes the slow loading of web pages. If users get irritated, they leave. Thus increasing the bounce rate. Pages that take a long time to load due to specific programming issues or website layout rank very low in SERPs.
- Seamless navigation: Everyone thinks about how to generate quality content. Delivering the content on the website is an art of its own. Another primary reason for websites to perform well on search results is navigation.
Suppose one has opened a gym and wellness center. A website has also been made such that it reaches more people. Now, a site will not contain a tab for a blog. It will contain a home page, blog, contact section, e-commerce, FAQ section, etc. If a person enters the website, it usually starts on the homepage.
Now the tabs for different sections should be neatly arranged. The audience can go to any page. The website designer should make sure that all the tabs of different sections are available on every page. One should not have to go to the very first page to access the rest. This is one of the strategies for a seamless navigation experience.
The Off-page factor:
These are actions taken outside of the website to improve SERP rankings. It usually includes the ways one promotes their agency on other platforms.
Various factors are associated with this are:
- Backlink creation: The presence of relevant backlinks on one’s website is very important in off-page tactics. The number of backlinks and the quality of backlinks is essential for SERP rankings. It briefs the search engines to determine one’s website relevance to appear on the SERPs.
There are different types of backlinks; self-created links Manually created links, and Natural Links.
Apart from this, there is:
- Social Media Marketing:
The use of social media channels and websites to promote a product or service is social media marketing. While the terms e-marketing & digital marketing still remain prevalent in the modern era, social media marketing is gaining more popularity for both practitioners and researchers. Most social media platforms have built-in data analytics tools that enable companies to track growth, performance, and success.
- Guest Blogging:
Guest Blogging is a strategy for content marketing and SEO. This is a technique in which someone writes and publishes a blog post to promote their personal/corporate brand on a third-party website or blog. Guest blogging sites introduce brands to a relevant audience and can be an efficient way to create popularity. It should be done very carefully to avoid Google penalty.
Linked and Unlinked Brand Mentions and Influencer Marketing are some tactics as well.
Escort SEO: A Brief Description
Escort SEO is SEO strategies curated for escort agencies or services. It is focused on improving traffic to one’s website. Strategies are devised in a way that the said website or business appears on top of the SERPs.
Escort agency SEO tactics include the usage of relevant keywords. For example, one needs to use more refined keywords. For an escort agency, ‘escort, ”companion,’ ‘online escort service’ can be used. From a customer’s point of view, ‘Best escort services nearby,’ ‘Escort agency London’ are phrases written on search engines. One should make sure that the keywords used are related to the service that is being offered.
Successful driving of traffic from SERPs is a full-proof way to be seen online. Some laws specifically target escort services. This might result in the de-licensing of an advertising agency. Hence, it is better not to depend on it.
Importance of Escort SEO:
Competition is the main reason for the existence of escort SEO. There are thousands of escort agencies that have been established around the globe. Everyone needs customers. Besides, there are independent escorts who are making the service available online. All hand the same goal- gain clients.
Interested consumers use search engines, which shows them a proper direction. One’s escort agency must show up on the SERPs. Otherwise, the target audience can’t know about it.
The working mechanism of Escort SEO:
To create one single promotional kit, successful SEO offers countless procedures. The process of climbing the ranks in an escort agency hardly differs from any other organization.
Keywords should be learned and picked. Excellent content must be written and produced. A top-notch user interface should be developed. Plenty of backlinks should be created for adults. Adult industries such as these, however, naturally introduce particular complexities in the equation.
Escort website SEO methods are a great way to surge traffic. The content on the website should be regularly updated. The quality should be top-notch. The interface of the website should be mobile-friendly. One can also build an FAQ page to address a common question. The policy of the agency should be described on an accessible page. It should not contain too much technical jargon.
Managing one’s SEO by own:
Can one manage the SEO of escort services on their own? Theoretically, yes. Suppose one is willing to invest time in learning the technical skills needed. Then it can be done. It is a choice to handle things manually.
If one doesn’t already have a lot of SEO expertise, then it is not recommended. Learning everything from scratch is very hard. It requires a lot of patience and work. Besides, when building a business, there are many other works to be done. Hence, by recruiting the experts, one will save time and money in tremendous amounts.
Cost of Escort SEO:
It is essential to take into account the ongoing value for money when it comes to SEO costs. Escort SEO can be as inexpensive or costly as one wants it to be. But the outcomes one can expect will differ accordingly. One should not hope to outperform rivals who invest heavily in SEO, especially when one can spend the bare minimum on search engine optimization. One can be mainly guaranteed an excellent return on investment with an experienced team of professionals. It is a typical case of taking out what one is prepared to bring in.
There are exclusive escort SEO services available as well. These escort SEO services curate ways to drive traffic onto one’s website using multiple digital marketing strategies. The cost depends entirely on the companies and what tactics they employ to achieve the goal.
The time needed for SEO to kickoff:
SEO is not planned instantly to produce miraculous results. Instead, it is a proactive approach to support escort companies with an emphasis on security and growth in the long term. It can sometimes take weeks or even months for quality SEO to hit its move. Therefore, the entire process should be considered as an ongoing operation.
Rather than ticking one box off’. However, with enough time, the payoff may be exceptional. One should be extremely patient about this. The competition to get the top place is vicious. Multiple escort agency SEO tactics are used by multiple teams all around the world. Enough time should be invested. One should trust the SEO team and let them perform accordingly.
Getting by without using Escort SEO services:
One doesn’t need any more promotions if one’s agency already has an existing profile, credibility, and a huge client-base.
Getting by without SEO in this age is next to impossible. One needs constructive SEO. In that way, one can count on a continuous stream of fresh customers. This will keep their business afloat.
If the business model fails because of no SEO, then it will be more challenging. One needs to make a profile again. Build a website from scratch. Produce content that is relevant and engaging. If an SEO team is not brought into the game, then the process will be even more time-consuming. One will just sit, hoping that search engines will drive the majority of traffic to their website.
The starting point of building the optimised website:
If one is new to SEO philosophy or merely trying to boost the current approach’s efficiency, it all starts with a detailed consultation. A dedicated escort website SEO team will do a thorough audit of one’s present SEO profile to assess the most suitable path forward for the escort service SEO strategy while studying its competitors in their niche and target audience in general.
The dedicated marketing team will then devise an ongoing plan for the success of one’s escort business. They will help to ensure that one’s website/agency outperformed its rivals in the same niche. The success will be based on the use of the most relevant and essential keywords.
Summing It Up
The laws around escort services are gradually changing. Social media platforms shadow ban those content very often. Search engines are the only hope now. With the advent of the Internet, the marketing strategies for these businesses have only evolved.
Due to the Pandemic, many escorts and agencies have switched their work online. At a time like this, SEO tactics are needed even more. SEO is a convenient way to establish the online presence of escort services. As there are hundreds of available options, the marketing strategies should be substantial. It should ensure that the escort service does not go out of business.
One should look for a reputed SEO team that will do extensive research before proceeding. Every possible strategy available should be implemented. Patience is also crucial in this regard as it takes time for the SEO tactics to start reaping benefits for the said business. Also, there should be a balance in investing in SEO services.
A business has several other sectors that also investments. Escort services that have already established their client base have an influx of profit. On the other hand, a new venture would be starting from zero. One starting a new venture should calculate the expenditure carefully and then proceed.