Technical SEO Audit London

Improve Your SEO Strategy With a Comprehensive SEO Audit

The modern internet landscape can provide your business with countless opportunities to reach your target audience, engage your clients, and grow your brand awareness. The challenge lies in figuring out the best ways to effectively drive traffic to your site and convert those visits to sales. Technical SEO can help manage that organic growth and encourage potential clients to choose your company over your competitors.

seo audit domain authority meaning

SEO can be complex, but I can help.

My name is Lukasz Zelezny, and I can guide you through the different methodologies and techniques to find the right approach for your company. My background in marketing combined with my professional experience managing brand visibility, traffic, and conversion rates for some of the UK’s largest companies allows me to develop customised SEO and digital marketing solutions for my clients.

My SEO company in London provides a variety of services, including SEO consulting and training. I also speak at numerous industry conferences and private events throughout the year. You can attend one of my presentations or schedule me to speak at your own company. I also offer numerous free tools on my website, including technical tutorials, helpful blog posts, and an free SEO audit. Take a look at these resources to begin improving your site’s performance immediately.


What an SEO Audit London Can Tell You

One of the SEO services I offer on my site is an SEO audits. This comprehensive audit provides you with invaluable information about your site’s current SEO performance and existing issues that could be compromising your search engine ranking. My free SEO audit also includes detailed explanations of some of the most common issues that could be affecting your site, so you can understand the data and begin developing an effective plan to address challenges.

The audit process only takes a few seconds once you enter your website’s URL. The results can bring to light numerous aspects of your site, many of which can help you understand your Google search engine ranking. Knowing which factors are affecting your place in Google’s results can give you direction when you are creating an SEO and digital marketing strategy. This comprehensive audit can point out some of the most common issues that can impact your ranking, including:


SEO Audit London and permission issues from your host router.

When your site is new to the hosting server, Google’s crawlers tend to be more aggressive in their quest to collect adequate data for statistical analysis. However, some host routers perceive this aggressive crawling as a malicious attack and respond by blocking the Google crawlers. Of course, denying Google access to your site can destroy your ranking, so it’s essential to make sure your host router isn’t blocking the crawlers.

SEO Audit to figure out Incorrect WordPress meta tags.

Some of WordPress’ privacy settings give site owners the option to block certain content from search engines. If you do add this “no index” meta tag to your site, Google will honour it and remove your site from its search engine results. Get in touch today for you seo audit service london

SEO Audit to identify poor-quality content.

Current search engines algorithms take into account the quality of a site’s content. It can be difficult for you to determine the quality level of your own content, especially when you are trying to figure out how a search engines will judge quality.

SEO Audit to find ineffective backlinks.

Building a network of backlinks can be challenging, especially with Google’s restrictions on the process. Google’s algorithm prioritises organic traffic and organic backlinks and can penalise backlink networks built or paid for by website owners. If the algorithm determines that your backlinks are designed to artificially manipulate your ranking, your site may receive a lower ranking or even incur a penalty.
These are just a few of the common factors that can affect your site’s ranking. Completing my audit and studying the results can help you determine exactly where to focus your technical SEO efforts for maximum impact.
SEO Audit to Improve Your Site’s Mobile Performance

In recent years, consumers have increasingly moved toward using mobile devices rather than home computers to access the internet. Because of this shift, search engines have refined their ranking algorithms to place mobile-friendly sites higher on the search. Sites with accurate and complete geographical information also tend to receive higher rankings since they can easily be placed on a map of local results. Get in touch!




Consumers who are using mobile phones to search for goods and services are likely to use the list of results to immediately decide which business to patronise. To convert these consumers to clients, you need to do three things:


1. Make sure your site is visible.
Your website must be in the top few places of the search results, and it should also show up on a map of local results.

2. Encourage users to click through to your site.
Your link in the search should provide enough information that consumers understand how your business relates to their search parameters.

3. Convert site visitors to sales.
Getting a consumer to visit your site is a good start, but it doesn’t mean much if he or she chooses one of your competitors instead. You can improve your conversion rates by ensuring your site is easy to navigate, aesthetically pleasing, and optimised for mobile devices. Get in touch!


A mobile free SEO audit should include testing the site’s performance on mobile devices and visibility on maps of local providers. If you find that your site loads slowly or doesn’t scale to a mobile browser, you can work with your web development team to make changes. You can improve your visibility on search engine maps by verifying that your online directory entries include accurate and complete geographical information. I can help you develop a customised SEO strategy to meet your goals for your site’s mobile performance.

Understanding Technical SEO Audit through Data
Along with testing your site’s mobile performance, it’s essential to perform a technical SEO audit to get a better understanding of the behind-the-scenes areas of your site. There are numerous aspects to a technical audit, including:
Structured data errors
Indexing status
Keyword performance
SEO Audits of Crawling errors
Sitemap issues
Meta tags
SEO Audits of HTTP status codes
Duplicate content
Robots.txt syntax errors
Internal linking structure
Navigation logic
SEO Audits of Overall site speed
A detailed technical SEO audit should cover these issues to help you understand some of the factors behind your site’s ranking and overall performance. I can help you navigate through this complex data to understand what it means and how it should drive your SEO campaign.
If you want to start increasing your knowledge right away, I offer several technical tutorials on my website. Check out my HTTP Status Code Checker to familiarise yourself with important server response codes. I also have several video tutorials covering keyword research and analysis using some of the most popular available tools.


Knowing Where to Focus Your SEO Efforts

My SEO audit is an invaluable tool that can give you a thorough overview of the factors that are driving search engine ranking and conversion rates. However, understanding the causes of your SEO performance is only the first step. Next, you must figure out how to fix existing issues and update your site in a way that will significantly improve and then maintain your ranking. My SEO and digital marketing consulting service provides you with detailed strategies personalised for your business. While one-on-one consulting will give you the most effective tools for improving your site’s performance, you can start upgrading your site immediately by working on the most common aspects of SEO. I recommend clients focus their initial efforts on these areas:


SEO Efforts image
  • Site architecture: Making sure your site is easy to navigate and organised in a logical way.
  • On-page Technical SEO factors: Ensuring your site loads quickly, looks attractive, and functions well across all devices.
  • Off-page factors: Checking your backlinks for quality and your online directory entries for accuracy.
  • Competition: Studying your competitors’ sites to gain insight on design, keyword usage, content, and organisation.
  • Developing active profiles on popular networks and publishing content that draws attention and encourages engagement from your target audience.


Leveraging Social Media Digital Marketing Tools

Creating a technical SEO strategy that addresses technical and mobile factors is a great first step toward improving your ranking. You can also dramatically increase your brand recognition and website traffic through effective use of social media marketing. My Social Media Webinar gives you all the tips and tools you need to implement a time-saving digital marketing strategy that gets results. This online webinar is available to fit your schedule; simply sign up for the time you want.


Developing an Effective SEO, Social Media Strategy and marketing efforts
I’m passionate about helping clients make the most of the available SEO and social media digital marketing tools. My SEO services audit can show you where to focus your efforts to start seeing results immediately. For long-term SEO assistance, you can hire me for one-on-one consulting or attend a speaking engagement.
SEO consulting can help you learn which tools and strategies can work best for your site and industry. I can help you analyse your company’s website and develop a bespoke strategy for increasing traffic and conversion rates. You can also attend one of my presentations at various industry conferences and events worldwide. If you’re planning your own conference or digital marketing event, schedule me for a practical and inspiring presentation.


Work With Us

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SEO Tailored to Your Company.

There are plenty of claims within the industry, guaranteeing the first place positions in the search engines we all desire for our businesses.

While nobody can truly make such promises, SEO.London has proven systems that have achieved growth of organic traffic for masses of its clients and partners. We’ll find new audiences and fresh traffic for your site and how to target them for the best results.

There are so many different ways to attack every corner of your online engagement; isn’t it worth consulting an expert to determine which are the most advantageous for you and your business?

Are you looking for an SEO audit that will cover keyword research for content marketing, organic search tactics, page speed review and more beyond standard technical issues. Get in touch today!