Technical SEO Audit London
Improve Your SEO Strategy With a Comprehensive SEO Audit
The modern internet landscape can provide your business with countless opportunities to reach your target audience, engage your clients, and grow your brand awareness. The challenge lies in figuring out the best ways to effectively drive traffic to your site and convert those visits to sales. Technical SEO can help manage that organic growth and encourage potential clients to choose your company over your competitors.
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SEO can be complex, but I can help.
My name is Lukasz Zelezny, and I can guide you through the different methodologies and techniques to find the right approach for your company. My background in marketing combined with my professional experience managing brand visibility, traffic, and conversion rates for some of the UK’s largest companies allows me to develop customised SEO and digital marketing solutions for my clients.
My SEO company in London provides a variety of services, including SEO consulting and training. I also speak at numerous industry conferences and private events throughout the year. You can attend one of my presentations or schedule me to speak at your own company. I also offer numerous tools on my website, including technical tutorials, helpful blog posts, and an technical SEO audit. Take a look at these resources to begin improving your site’s performance immediately.
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What an SEO Audit London Can Tell You
One of the SEO services I offer on my site is an SEO audits. This comprehensive audit provides you with invaluable information about your site’s current SEO performance and existing issues that could be compromising your search engine ranking. My technical SEO audit also includes detailed explanations of some of the most common issues that could be affecting your site, so you can understand the data and begin developing an effective plan to address challenges.
The audit process only takes a few seconds once you enter your website’s URL. The results can bring to light numerous aspects of your site, many of which can help you understand your Google search engine ranking. Knowing which factors are affecting your place in Google’s results can give you direction when you are creating an SEO and digital marketing strategy. This comprehensive audit can point out some of the most common issues that can impact your ranking, including:
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SEO Audit to Improve Your Site’s Mobile Performance
In recent years, consumers have increasingly moved toward using mobile devices rather than home computers to access the internet. Because of this shift, search engines have refined their ranking algorithms to place mobile-friendly sites higher on the search. Sites with accurate and complete geographical information also tend to receive higher rankings since they can easily be placed on a map of local results. Get in touch!
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Consumers who are using mobile phones to search for goods and services are likely to use the list of results to immediately decide which business to patronise. To convert these consumers to clients, you need to do three things:
1. Make sure your site is visible.
Your website must be in the top few places of the search results, and it should also show up on a map of local results.
2. Encourage users to click through to your site.
Your link in the search should provide enough information that consumers understand how your business relates to their search parameters.
3. Convert site visitors to sales.
Getting a consumer to visit your site is a good start, but it doesn’t mean much if he or she chooses one of your competitors instead. You can improve your conversion rates by ensuring your site is easy to navigate, aesthetically pleasing, and optimised for mobile devices. Get in touch!
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A mobile SEO audit should include testing the site’s performance on mobile devices and visibility on maps of local providers. If you find that your site loads slowly or doesn’t scale to a mobile browser, you can work with your web development team to make changes. You can improve your visibility on search engine maps by verifying that your online directory entries include accurate and complete geographical information. I can help you develop a customised SEO strategy to meet your goals for your site’s mobile performance.
Understanding Technical SEO Audit through Data
Structured data errors
SEO Audits of Crawling errors
SEO Audits of HTTP status codes
Robots.txt syntax errors
Internal linking structure
SEO Audits of Overall site speed
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Knowing Where to Focus Your SEO Efforts
My SEO audit is an invaluable tool that can give you a thorough overview of the factors that are driving search engine ranking and conversion rates. However, understanding the causes of your SEO performance is only the first step. Next, you must figure out how to fix existing issues and update your site in a way that will significantly improve and then maintain your ranking. My SEO and digital marketing consulting service provides you with detailed strategies personalised for your business. While one-on-one consulting will give you the most effective tools for improving your site’s performance, you can start upgrading your site immediately by working on the most common aspects of SEO. I recommend clients focus their initial efforts on these areas:
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- Site architecture: Making sure your site is easy to navigate and organised in a logical way.
- On-page Technical SEO factors: Ensuring your site loads quickly, looks attractive, and functions well across all devices.
- Off-page factors: Checking your backlinks for quality and your online directory entries for accuracy.
- Competition: Studying your competitors’ sites to gain insight on design, keyword usage, content, and organisation.
- Developing active profiles on popular networks and publishing content that draws attention and encourages engagement from your target audience.
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Developing an Effective SEO, Social Media Strategy and marketing efforts
SEO Audit Checklist
Typically, the road to a thousand optimizations begins with a single step: an SEO audit. After acquiring a new client or starting an in-house position at a new organisation, the majority of SEO specialists do an in-depth SEO audit. To go where you’re going, it’s necessary to first comprehend where you are.
This is when a search engine optimization audit comes in handy. Wherever people are seeking for you — whether it’s your products, services, or the subjects you’re an expert on — that’s where you want to be.
That means it is vital to improving your visibility in Google’s and other search engines’ ranks. An SEO audit acts as a road map outlining the path you’ll take to get there.
We’re here to help you achieve the increased rankings, traffic, and conversions that you desire.
While this is self-evident advice, the first stage in our SEO audit process is to ascertain how SEO fits into your overall marketing strategy. SEO/SEM is no longer considered the be-all and end-all of digital marketing; other marketing platforms are gaining traction.
As a result, you must choose which actions to promote through your SEO strategy. Below are the important steps that must be included in your SEO audit checklist.
CRAWLING YOUR WEBSITE
As part of the process of calculating search engine rankings, search engines such as Google will use a crawler (or “spider”) to essentially examine your site’s structure and current SEO configuration, looking for specific features that indicate where you’ll rank for specific terms.
As a result, if you want to conduct an SEO audit, you need to crawl your site. Do not overlook this step on your website Checklist for SEO audits.
Discover and fix indexation problems
Fundamental technical SEO issues are still more prevalent in 2021 than you may imagine, and your SEO audit is one surefire way to detect them.
50 per cent of tested websites had duplicate content and indexation mistakes, 45 per cent had broken images and alt tags, and 35 per cent had broken links.
Through the use of a tool such as Screaming Frog, you can identify indexing issues (extraneous pages, duplicate content), broken links, and other technical issues.
Remove bad content
While this may appear paradoxical, Google has indicated that the frequency with which information is published or the volume of content is not a ranking criterion.
It is also not a case of smoke and mirrors. In recent years, websites have been able to improve their search ranks by removing thousands of pages from search results. This technique, also known as Content Pruning, has been shown to improve traffic by up to 44%.
Remove pages that provide little value and do not reply adequately to Google search queries. This is a critical stage in terms of the page SEO audit checklist.
Robots.txt and robots meta tags
Understanding how the Robots.txt file works is critical when performing an SEO audit; it assists you in informing web crawlers and also Google how to index the pages on your site in order for visitors to find them. Additionally, you can instruct Google to crawl only a portion of your website.
Keep in mind that these pages will continue to be indexed if anything links to them.
Speed and mobile page issues
Not only has Google proclaimed page speed ranking criteria, but loading speed and mobile page display issues are also easily identifiable and can have a big influence on your bottom line.
Those that load in less than two seconds have a 9 per cent bounce rate, whereas pages that load in five seconds have a 38% bounce rate.
Eliminate Errors in Structured Data
By incorporating structured data into your website, you can improve the SEO of a large number of pages. These benefits include pages announcing an upcoming event you intend to attend, product or service information, product or service reviews, and description pages, among others.
If you become aware of a problem, take the required actions to resolve it. Fortunately, there is a Google tool that can assist you in locating the information you seek.
Revise and validate your meta description
You should pay special attention to the meta descriptions of your website, as they contain information about the material that is currently shown on your site.
This is an area in which you should pay particular attention. The most frequently seen issue is duplicate meta tags for identical pages across the domain.
Search for keywords
The top 1 billion search keywords cover only 35.7 per cent of searches. When the remaining 99 billion or more terms account for the overwhelming majority of searches, there are just too many to discover using typical keyword research and ideation techniques.
Thus, how do you choose which keywords to target day after day, year after year?
Take a few cues from each of your primary rivals.
While backlinks receive the most of the attention in SEO, on-page modifications can have a substantial influence at a significantly smaller cost.
In a recent case study, on-page optimization alone resulted in a 33 per cent boost in organic traffic. The content was partitioned and appropriate H2s/H3s/H4s were inserted, resulting in a 13% increase.
Improve internal links
Internal links are the unnoticed stepbrother of the SEO audit process. They exist and are infrequently mentioned, although professionals are generally fascinated with backlinks.
This is a shame because simply increasing your internal links can increase your traffic by up to 40% while requiring significantly less effort.
Improve your backlinks strategy
It’s a well-known fact that backlinks will continue to be the foundation of every large-scale SEO effort in 2021. According to some experts, up to 75% of SEO is performed off-page, and backlinks remain one of the most essential ranking factors.
However, times have changed. Google is no longer concerned with pure volume.
Now is the moment to take into account the context. This means that acquiring connections from link farms is no longer a one-time solution to your link building problems.
Monitor your outcomes
You cannot claim to be an SEO expert if you make changes blindly and wait for them to take effect.
When it comes to the SEO audit checklist for each website, the first step is to install analytics and track the consequences of changes. When all other variables are taken into account, the conversion rate can increase by 13%. Without growing their budgets or personnel, and SEO is no exception.
If you don’t track what happens when you make changes to your site, it’s as if you’re working blindly.
Audits should be conducted on a regular basis. It’s a good idea to do SEO audits on a regular basis for a variety of reasons. This will assist you in being on top of your SEO efforts and identifying difficulties as they occur, or as near to them as feasible.
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SEO Tailored to Your Company.
There are plenty of claims within the industry, guaranteeing the first place positions in the search engines we all desire for our businesses.
While nobody can truly make such promises, SEO.London has proven systems that have achieved growth of organic traffic for masses of its clients and partners. We’ll find new audiences and fresh traffic for your site and how to target them for the best results.
There are so many different ways to attack every corner of your online engagement; isn’t it worth consulting an expert to determine which are the most advantageous for you and your business?
Are you looking for an SEO audit that will cover keyword research for content marketing, organic search tactics, page speed review and more beyond standard technical issues. Get in touch today!
How long does it typically take to perform an SEO audit?
The time it takes to perform an SEO audit can vary depending on the size and complexity of the website, as well as the depth of the audit being performed. A basic audit of a small website could take just a few hours, while a more comprehensive audit of a larger website could take several days or even weeks to complete. The key is to be thorough and to cover all relevant areas, as this will help to ensure that the audit is as effective as possible. In general, it is a good idea to allow for at least a full workday to complete an SEO audit, even for small websites, to allow for any unexpected issues or challenges that may arise.
What are the outcomes or results of an SEO audit?
The outcomes or results of an SEO audit can vary depending on the specific goals and objectives of the audit, as well as the current state of the website being audited. However, some common outcomes or results of an SEO audit include:
Identifying technical issues that may be hindering the website’s search engine visibility, such as crawl errors, duplicate content, or slow page load times.
Identifying opportunities to optimize the website’s on-page elements, such as title tags, meta descriptions, and header tags, to improve its ranking in the search results.
Identifying opportunities to improve the website’s off-page factors, such as link building and social media presence, to boost its authority and visibility in the search engines.
Identifying areas for improvement in the website’s user experience, such as navigation, content organization, and mobile-friendliness, to increase its appeal to both users and search engines.
Providing recommendations for future SEO strategy, including specific actions and tactics to focus on in order to achieve the website’s goals.
Overall, the goal of an SEO audit is to provide a comprehensive analysis of a website’s current search engine visibility and to identify opportunities for improvement in order to drive more targeted traffic and better results.
Once an SEO audit is complete, what occurs next?
Once an SEO audit is complete, the next steps will depend on the specific recommendations and findings of the audit. Some common actions that may be taken after an SEO audit include:
Implementing technical fixes: If the audit identified any technical issues that are hindering the website’s search engine visibility, these should be addressed as a priority. This may involve fixing crawl errors, correcting duplicate content, or improving page load times, among other things.
Optimizing on-page elements: If the audit identified opportunities to optimize the website’s on-page elements, such as title tags, meta descriptions, and header tags, these should be implemented in order to improve the website’s ranking in the search results.
Improving off-page factors: If the audit identified opportunities to improve the website’s off-page factors, such as link building and social media presence, these should be pursued in order to boost the website’s authority and visibility in the search engines.
Improving user experience: If the audit identified areas for improvement in the website’s user experience, such as navigation, content organization, or mobile-friendliness, these should be addressed in order to increase the website’s appeal to both users and search engines.
Developing an SEO strategy: Based on the recommendations of the audit, a long-term SEO strategy should be developed in order to guide future actions and ensure that the website is able to achieve its goals.
Overall, the goal after completing an SEO audit is to take the findings and recommendations of the audit and use them to make informed, data-driven decisions that will improve the website’s search engine visibility and drive better results.
How frequently should an SEO audit be performed?
The frequency at which an SEO audit should be performed can vary depending on the specific needs and goals of the website in question. Some factors to consider when determining the frequency of an SEO audit may include:
The size and complexity of the website: Larger, more complex websites may require more frequent audits to ensure that all relevant areas are being covered and to identify any potential issues or opportunities.
The website’s current performance: If a website is performing well in terms of search engine visibility and traffic, it may not be necessary to perform an audit as frequently. However, if a website is struggling to gain traction in the search results, it may be beneficial to perform an audit more frequently in order to identify any potential issues and opportunities for improvement.
The rate of change in the website: If a website is undergoing frequent changes or updates, it may be necessary to perform an audit more frequently in order to ensure that these changes are not negatively impacting the website’s search engine visibility.
Overall, the ideal frequency of an SEO audit will depend on the specific needs and goals of the website in question. In general, it is a good idea to perform an SEO audit at least once per year, or more frequently if the website is experiencing significant changes or performance issues.