Thorough SEO Audit Service | Lukasz Zelezny
Improve Your SEO Strategy With a Comprehensive SEO Audit
The modern internet landscape can provide your business with countless opportunities to reach your target audience, engage your clients, and grow your brand awareness. The challenge lies in figuring out the best ways to effectively drive traffic to your site and convert those visits to sales. SEO can help manage that organic growth and encourage potential clients to choose your company over your competitors.
SEO can be complex, but I can help. My name is Lukasz Zelezny, and I can guide you through the different methodologies and techniques to find the right approach for your company. My background in marketing combined with my professional experience managing brand visibility, traffic, and conversion rates for some of the UK’s largest companies allows me to develop customised SEO and marketing solutions for my clients.
My SEO company in London provides a variety of services, including SEO consulting and training. I also speak at numerous industry conferences and private events throughout the year. You can attend one of my presentations or schedule me to speak at your own company. I also offer numerous free tools on my website, including technical tutorials, helpful blog posts, and a free SEO audit. Take a look at these resources to begin improving your site’s performance immediately.
What an SEO Audit Can Tell You
One of the free tools I offer on my site is an SEO website audit. This comprehensive audit provides you with invaluable information about your site’s current SEO performance and existing issues that could be compromising your search ranking. My SEO audit service also includes detailed explanations of some of the most common issues that could be affecting your site, so you can understand the data and begin developing an effective plan to address challenges.
The audit process only takes a few seconds once you enter your website’s URL. The results can bring to light numerous aspects of your site, many of which can help you understand your Google search ranking. Knowing which factors are affecting your place in Google’s results can give you direction when you are creating an SEO and marketing strategy. This comprehensive audit can point out some of the most common issues that can impact your ranking, including:
- Permission issues from your host router.
When your site is new to the hosting server, Google’s crawlers tend to be more aggressive in their quest to collect adequate data for statistical analysis. However, some host routers perceive this aggressive crawling as a malicious attack and respond by blocking the Google crawlers. Of course, denying Google access to your site can destroy your ranking, so it’s essential to make sure your host router isn’t blocking the crawlers.
- Incorrect WordPress meta tags.
Some of WordPress’ privacy settings give site owners the option to block certain content from search engines. If you do add this “no index” meta tag to your site, Google will honour it and remove your site from its search results.
- Poor-quality content.
Current search engine algorithms take into account the quality of a site’s content. It can be difficult for you to determine the quality level of your own content, especially when you are trying to figure out how a search engine will judge quality.
- Ineffective backlinks.
Building a network of backlinks can be challenging, especially with Google’s restrictions on the process. Google’s algorithm prioritises organic backlinks and can penalise backlink networks built or paid for by website owners. If the algorithm determines that your backlinks are designed to artificially manipulate your ranking, your site may receive a lower ranking or even incur a penalty.
These are just a few of the common factors that can affect your site’s ranking. Completing my audit and studying the results can help you determine exactly where to focus your SEO efforts for maximum impact.
Improving Your Site’s Mobile Performance
In recent years, consumers have increasingly moved toward using mobile devices rather than home computers to access the internet. Because of this shift, search engines have refined their ranking algorithms to place mobile-friendly sites higher on the search results list. Sites with accurate and complete geographical information also tend to receive higher rankings since they can easily be placed on a map of local results.
Consumers who are using mobile phones to search for goods and services are likely to use the list of results to immediately decide which business to patronise. To convert these consumers to clients, you need to do three things:
- 1. Make sure your site is visible. Your website must be in the top few places of the search results, and it should also show up on a map of local results.
- 2. Encourage users to click through to your site. Your link in the search results should provide enough information that consumers understand how your business relates to their search parameters.
- 3. Convert site visitors to sales. Getting a consumer to visit your site is a good start, but it doesn’t mean much if he or she chooses one of your competitors instead. You can improve your conversion rates by ensuring your site is easy to navigate, aesthetically pleasing, and optimised for mobile devices.
A mobile SEO audit should include testing the site’s performance on mobile devices and visibility on maps of local providers. If you find that your site loads slowly or doesn’t scale to a mobile browser, you can work with your web development team to make changes. You can improve your visibility on search engine maps by verifying that your online directory entries include accurate and complete geographical information. I can help you develop a customised SEO strategy to meet your goals for your site’s mobile performance.
Understanding Technical SEO Data
Along with testing your site’s mobile performance, it’s essential to perform a technical SEO audit to get a better understanding of the behind-the-scenes areas of your site. There are numerous aspects to a technical audit, including:
Structured data errors
HTTP status codes
Robots.txt syntax errors
Internal linking structure
Overall site speed
A detailed technical SEO audit should cover these issues to help you understand some of the factors behind your site’s ranking and overall performance. I can help you navigate through this complex data to understand what it means and how it should drive your SEO campaign.
If you want to start increasing your knowledge right away, I offer several technical tutorials on my website. Check out my HTTP Status Code Checker to familiarise yourself with important server response codes. I also have several video tutorials covering keyword research and analysis using some of the most popular available tools.
Knowing Where to Focus Your SEO Efforts
My free SEO audit service is an invaluable tool that can give you a thorough overview of the factors that are driving search ranking and conversion rates. However, understanding the causes of your SEO performance is only the first step. Next, you must figure out how to fix existing issues and update your site in a way that will significantly improve and then maintain your ranking. My SEO and social media marketing consulting service provides you with detailed strategies personalised for your business.
While one-on-one consulting will give you the most effective tools for improving your site’s performance, you can start upgrading your site immediately by working on the most common aspects of SEO. I recommend clients focus their initial efforts on these areas:
- Site architecture:
Making sure your site is easy to navigate and organised in a logical way.
- On-page factors:
Ensuring your site loads quickly, looks attractive, and functions well across all devices.
- Off-page factors
Checking your backlinks for quality and your online directory entries for accuracy.
Studying your competitors’ sites to gain insight on design, keyword usage, content, and organisation.
- Social Media:
Developing active profiles on popular networks and publishing content that draws attention and encourages engagement from your target audience.
Leveraging Social Media Marketing Tools
Creating an SEO strategy that addresses technical and mobile factors is a great first step toward improving your ranking. You can also dramatically increase your brand recognition and website traffic through effective use of social media. My Social Media Webinar gives you all the tips and tools you need to implement a time-saving marketing strategy that gets results. This free online webinar is available to fit your schedule; simply sign up for the time you want.
Developing an Effective SEO and Social Media Strategy
I’m passionate about helping clients make the most of the available SEO and social media marketing tools. My free audit can show you where to focus your efforts to start seeing results immediately. For long-term SEO assistance, you can hire me for one-on-one consulting or attend a speaking engagement.
SEO consulting can help you learn which tools and strategies can work best for your site and industry. I can help you analyse your company’s website and develop a bespoke strategy for increasing traffic and conversion rates. You can also attend one of my presentations at various industry conferences and events worldwide. If you’re planning your own conference or marketing event, schedule me for a practical and inspiring presentation.
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Lukasz Zelezny, a London living SEO Evangelist and conference speaker. Was working for FindAProperty, PrimeLocation, ThomsonReuters, HomeAway and others.
WORK WITH ME
SEO Tailored to Your Company.
I’m Lukasz Zelezny, SEO and social media marketing expert. After years of managing organic growth, visibility, and customer engagement for some of the UK’s largest brands, I’m offering my local SEO services to you. My time in the SEO industry has helped me develop unique, effective strategies that works.