There is more to a website. Many people feel that all they have to do to get traffic is to create a website and put some content on it. Then they wonder why they do not get any traffic or become popular.
To achieve lots of traffic and make your website more popular than it is, one needs to learn SEO strategies or hire someone who knows them. Hiring a WordPress SEO consultant is a smart idea if you want your website to rank and draw many people to your content.
There are plenty of good reasons to hire a wordpress seo consultant. Just keep reading to see 10 of them.
What Is SEO?
In this blogpost
Many people, by now, already know what SEO is. The letters stand for search engine optimization. What SEO practices do is help your website rank higher in search results. This raise in ranking can be difficult simply because there are so many other website owners using the exact same practices to rank as well.
The word optimization is defined by the Mirriam-Webster dictionary as ‘an act, process, or methodology of making something as fully perfect, functional, or effective as possible.’
So when you use SEO strategies, processes, or methodologies, you are working to make your website as close to perfect as possible, as functional as possible, and as practical as possible.
In common English, all these means is that your website is going to look good, have great content, be user friendly and help convert visitors to paying customers, when you practice good SEO strategies.
Why Is SEO Important?
SEO strategies are all about helping your website rank well. The more SEO options you employ and the better you implement them, the higher your website will rank on the search engine’s results page.
The high ranking is important because the top-ranking websites get the majority of clicks while those lower down or on the following pages get far fewer clicks and lower traffic. If they get any at all.
The logic behind using SEO strategies is that if you get no visitors, you have no website traffic. If you have no traffic you get no conversions from visitor to customer. No conversions mean you get no revenue.
That is what makes SEO practices so important. Consider your monetized website as a traditional store. If you do not practice good business habits, no one enters your business’s door.
Your salesmen cannot convert anyone to make a purchase without visitors. With no purchases, you get no revenue, and you will soon be out of business.
It is designed to help you attract searchers using specific keywords to find specific information or products. Your SEO strategies will help you attract your target audience to your website.
That means you are getting visitors who are in the market for what you are selling or talking about. Those visitors are easier to convert to paying customers. All this information leads to the many reasons why you need a WordPress SEO consultant in London or any other city worldwide.
Knowledge and beyond
One of the biggest benefits of hiring a WordPress SEO expert is that they have the knowledge and expertise to help you get the most out of your SEO efforts. They can help you identify the most effective keywords to use on your website, as well as optimize your website’s content and meta tags in order to improve its ranking on search engines. In addition, a WordPress SEO specialist can also help you choose and configure the right WordPress SEO plugins to help you automate some of the more tedious tasks.
Understanding pros and cons of plugins
The WordPress platform comes with several built-in features that make it easy for users to optimize their websites for search engines. One such feature is the ability to install plugins that can help optimize content and improve rankings. For example, installing a WordPress SEO plugin can help users identify keywords they should use in their content, as well as identify broken links or pages with duplicate content. Additionally, most plugins also come with built-in analytics tools that allow users to track how visitors are interacting with their site and make adjustments accordingly.
While using these plugins can be beneficial, it still requires some technical know-how to set up and configure them correctly. This is where hiring a professional WordPress SEO consultant comes in handy. An experienced consultant will have the expertise necessary to ensure that all of your plugins are properly configured and optimized for the best results. They will also be able to provide additional advice about other areas of optimization such as page speed, keyword research, backlinks building etc., which are essential components of any successful digital marketing strategy
Overall, hiring a professional WordPress SEO consultant is one of the best investments a business owner can make when it comes to optimizing their website for search engine results. With the right expert on board, businesses can create effective digital marketing strategies that drive organic traffic and increase visibility online—all while saving time and money in the process! If you’re looking for ways to get ahead of your competition without breaking the bank, consider investing in an experienced WordPress SEO specialist today!
For businesses that run on a WordPress website, SEO (Search Engine Optimization) is essential for achieving high search engine rankings and visibility. SEO helps you optimize the visibility of your website so that it appears higher in search engine results pages (SERPs), increasing organic traffic to your site. But what does SEO for WordPress actually involve? Let’s take a look at the basics.
Capabilities, features, and limitations
One of the primary duties of an SEO WordPress consultant is to advise on which content management system (CMS) should be used for a specific website. This is essential because different content management systems have different capabilities, features, and limitations that can affect the overall performance and usability of the website. For example, some CMSs are better suited for eCommerce websites, while others are better suited for blogs or content-driven websites. An experienced SEO WordPress consultant will be able to recommend the most suitable CMS based on a client’s needs.
Internal linking and link building, strategies and more
An experienced SEO WordPress consultant will also help with internal linking and link building strategies aimed at improving organic rankings in search engine results pages (SERPs). Internal links are links from one page on a website to another page within the same domain. These types of links help guide users through a complex web structure by providing them with easy pathways between pages as well as helping search engine crawlers accurately index each page on the site more efficiently. Link building involves acquiring external links from other websites back to yours in order to create authority, trustworthiness, relevance, etc., which all contribute towards improved SERP rankings over time.
XML Sitemap to index faster
When it comes to WP SEO performance, there are several factors that come into play. The first is content optimization; this involves creating content with keywords related to your product or service, as well as optimizing your images and videos by adding metadata such as titles and descriptions. Additionally, having an effective XML sitemap will ensure that all of your pages are indexed by search engines like Google. It also helps to create tag pages which group similar posts together based on tags or categories. This makes it easier for users to find relevant content based on their searches, improving user experience and helping you rank better in SERPs
Good SEO practices are essential for any business running on a WordPress website in today’s highly competitive online landscape. By understanding the basics of WP SEO performance and leveraging the expertise of an experienced freelance marketing consultant, you can ensure that your site stands out among other WordPress users and achieves greater success in search engine rankings. Ultimately, this will result in more organic traffic being driven towards your website — something every business owner should strive for!
10 Reasons You Need A WordPress SEO Consultant
It is impossible for everyone to do everything. There is not enough time in a day to do every task related to your website business. Hiring a good WordPress SEO consultant is a very practical and smart business decision. The following reasons will show why that is so.
1. Time Is Money
It is possible to learn how to do SEO strategies and how to implement them yourself. But in business, time is money and while you are off learning these strategies, you are not giving your time to some other important business duty.
You can lose money this way. Spending time on something you are not good at only wastes your valuable time and can cost you business. Also, if you make a mistake in any one of those strategies, it may take you a long time to find that mistake and even longer to correct it. This possibility also costs you a lot of time and money.
2. Saves Money And Other Resources
There are a lot of SEO tools for WordPress on the market and most of them are very good. They are also very helpful unless they are in the hands of someone who does not understand them very well or know how to use them to their fullest potential.
You could easily buy the wrong tool and waste that money. Or you spend too much on other tools that cost anywhere from $30 to $150 per month to use wasting that resource because those top tools are not being used very well.
Having someone that knows which tools to buy and use is a step in the right direction. Think of it this way, you do not put a car mechanic behind the cash register. Their talents are being wasted and cars are not getting fixed because he is being used in the wrong way. You are paying a car mechanic’s salary for a job that takes a cashier’s salary and that wastes money.
3. You Get Better Results
A good businessman or woman knows their boundaries and weaknesses. While they can learn to improve their weaknesses, it is a waste because they are not utilizing their strengths.
To get good business results, a good businessman or woman hires those people who are strong in those areas they are weak in. Yes, they could learn to answer the phones but that time away from their desk means they are losing time for other important matters.
When you do not know SEO strategies, tools, etc., and how they work on WordPress, it is a smart move to hire someone who does. You get better results and have less hassle. These consultants know your target audience and how to reach them.
They have a good working knowledge of keywords and search terms and know how to implement them so you can attract more visitors to your website. Not only do they use keywords and other terms well, but they can also help with building good backlinks to make your web pages more authoritative.
That strategy scores well with search engines.
4. You Are Building A Strong Team
Another good aspect that separates the best businesses from the wannabees is that the former knows how to hire the right people and employ the best. They create a solid team to ensure they have the edge over their competitors.
Hiring an SEO consultant is part of that intelligent business practice. When you have the best consultant working with you, you stand a better chance of having the edge over your competitors.
On top of that, a good SEO consultant will help your business run more smoother. This is essential as a confused business does not do well as they never know what will happen next. A smooth-running business is more efficient and wastes less money, resources, and time.
5. Your SEO Strategy Remains Up-To-Date
This is important as well. Search engines are known to change requirements frequently. What was important and helped you rank 6 months ago, is not that important today and may penalize you if you use them.
A good WordPress SEO consultant will stay abreast of all these frequent changes and makes sure your business or website implements them as quickly as possible. Trying to keep up on these many changes is a challenge many website owners do not have the time to overcome.
With your consultant doing it all for you, your website and business stay current on all the new techniques and rules and you do not lose your advantage over your competitors.
Plus, your website is not flagged for violations or penalized for breaking the rules. Your traffic should not die down but remain close to normal because someone is watching out for your business and making sure it stays current.
6. Your Organic Traffic Can Increase
If you are not sure what the term organic traffic means, this term is defined as all the traffic your website gets through unpaid search results. In other words, you spent no money on ads, banners, guest posts, and so on.
Your traffic is coming through typical everyday searchers internet users do all the time. Using a WordPress SEO consultant means that they have implemented the right strategies to help build this traffic and drive internet searchers to your website.
The consultant has used the right tools and keywords that land your website on the top of the rankings and you get more clicks. While you can do your own keyword search, sometimes it is best to let the pros handle the job because they know the latest trends and how to find those keywords quickly.
7. You Avoid The Naughty List
One of the key tasks of the SEO consultant is to make sure your website and business are following all of the rules put in place by Google and other search engines. If you do these SEO strategies yourself, you could accidentally break those rules, and Google will remove you from their index.
Once off the index, you may lose up to 95% of your organic traffic. A loss in traffic means a loss in revenue. This means that you cannot just hire anyone who claims to be an SEO consultant.
You have to vet each one to see if they will play by the rules or offer to do underhanded or unethical techniques to improve your ranking. The latter consultant you want to run from at all cost.
To stay in business, you need to make sure you are hiring a professional consultant who follows the rules, is honest, and is very ethical in their practices.
8. The Consultant Is Also Responsible For The Maintenance
This is not a perfect world, and even WordPress websites have problems from time to time. A good SEO consultant will monitor your website and check its progress. Part of those duties includes analyzing data, creating new ad campaigns, and updating techniques if needed.
But that is not all they do. A good consultant will fix broken links, improve old content so it is optimized for the new regulations, help maintain local listings, and so on. They do this so your website continues to rank high.
The consultant you hire will not come in for a day, tell you what you need and then disappear on you. They are there for the long haul performing various duties so your website and business stays in front of the internet users’ eyes.
Your vetting of a consultant should explore all these avenues to make sure the person you hire is experienced in all of these tasks and knows what they are talking about.
9. You Have A Fresh Pair Of Eyes
Sometimes it is hard to see the forest for the trees because you are used to the same scenery. Bringing in a consultant means bringing a fresh perspective to your situation. After analyzing your website, they will provide you with a professional second opinion and may even see that some of your SEO practices are out of date.
Plus, they will give you ideas from a marketing and branding perspective that you may not have thought of. They may know of new trends or possible upcoming trends that you have not heard of and with their perspective on the situation, help you make the right adjustments
Keep in mind, these professional consultants have been working and studying SEO for years. They have some knowledge that may prove useful to you and your business.
10. Your ROI (Return on Investment) may be higher
Once you employ an SEO consultant, you should see a rise in your revenue, traffic flow, etc. This is called ROI as you are getting something in return for the money you invested in your consultant.
In addition, most revenue comes from organic traffic, not paid ad traffic. That means that your ROI from paid ads may not be that great compared to the ROI you get from all the traffic flow that comes from unpaid searches.
With the consultant’s help, your website ranks higher, and with a higher ranking, you get more traffic. With more traffic, you get more customers, and with more customers, you get higher revenues.
That is why you went into business in the first place.
The Cost Of Hiring A WordPress SEO Consultant
All of this sounds good and gives you hope that you have a chance to rank high on the search engine results page. Plus, it gives you hope that your website will attract more visitors who will likely pay for your products.
However, before you make the leap and hire a WordPress SEO consultant, you need to know the other side of the story. These consultants do not come for free. Some are not cheap, either. You will have to look at your budget to see if you can afford to hire someone to help you raise your traffic and revenue.
Fees of the consultant
If you are looking to hire a freelancer or a consulting agency, expect to pay roughly £50 to £75 per hour. Currently, that is the national average cost for a good SEO consultant. Some good ones will come cheaper than that average fee, and some will come at a higher cost per hour.
Or you may have to pay monthly instead of hourly as some consultants and agencies have created different monthly plans. One company’s fee ranges between £1,375 for the lowest level plan £2,475 for the middle-level program and £3,275 for the highest level plan.
Or if you want to do the hiring on a project basis, you can expect to pay between £1,000 and £7,500. Your actual cost will depend on the project and how simple or complicated it is.
The biggest factors in determining your final costs for hiring a consultant are as follows:
- Are you hiring an agency or a single freelancer
- Their specializations in SEO strategies
- Extra marketing services
- The scope of the project or job
- If you need ongoing SEO monitoring (this is done through a paid retainer that is an additional charge)
It is said that a small business is better off hiring just a single freelancer. When you have one or two specific SEO goals you want to achieve, this is the best employment relationship to have.
Common WordPress SEO Consultant Services
These are just some of the duties a good consultant will bring to your company and website. Make sure to ask about all the duties involved once you hire them.
- Web Design– A good consultant will let you know if your current website needs design updates and do on-site tests to improve conversions.
- SEO Audits – This service helps uncover technical issues, low-quality web pages and looks for optimization opportunities.
- Keyword Research – This work covers both short and long-tailed keywords and will find those common keywords used in searches that are relevant to your content or business. Plus, they may do competitor keyword searches to enhance your own searches.
- Content Recommendations – Your consultant will make recommendations for new content material as well as ideas to rework your current content so it is optimized. They also will help create the content adding in images, videos, etc. that appeal to search engines and their criteria.
- Local SEO– If your consultant specializes in this internet aspect, they can help your brick and mortar outlet maintain a strong presence in searches looking for services, etc., near them. The consultant also makes sure your business address and other contact info is correct.
- Link Building– This is just what it says. the consultant will help add good internal and external links so your site is more authoritative. This work helps your website rank higher.
What To Look For In A Consultant?
Don’t be afraid to ask the hard questions. The answers they provide will help you sift through the total number of consultants and filter out the bad ones. Here are some things to look for to guide your consultant search:
1. Level Of Expertise – Always important as you get to see how much they know and if they will be a good addition to your business. Also, those consultants lacking in experience may be cheaper to hire.
2. Cost – Make sure you get a clear quote on the prices, the plans, and what duties are included in those pricing packages
3. Specialization – Make sure the consultant you hire specializes in more than just keyword searches. You want to make sure their specializations will be compatible with the nature and purpose of your business.
4. Credentials – Very important as these credentials and certifications help prove that the consultant is trained and knows what they are doing. You also want to ensure they are staying up-to-date with changing search engine algorithms.
5. Track record – Make sure to get references and an evaluation from past clients. This also tells you if your prospective consultant has experience in your business type.
6. Additional Services – Ask what additional services they provide and how much those extra options will cost you.
When you run a business, it pays to hire the right people. Not only do you save money in the long run but your time is freed up to handle more critical duties. Hiring a good WordPress SEO consultant is hiring one of the right people.
They know what they are doing and can help your business get more traffic and boost your revenue by implementing the right strategies. Just make sure you have the budget to cover their fees.
At SEO.London, we are proud to present ourselves as one of the leading WordPress SEO consultants in London, with more than 15 years of experience. If you, too are looking for a WordPress SEO consultant or would like to know more about our services or have any questions, do get in touch with us.
We were working with many WordPress-based websites
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Last Updated in 2022-12-28T09:48:56+00:00 by Lukasz Zelezny