There is more to a website. Many people feel that all they have to do to get traffic is to create a website and put some content on it. Then they wonder why they do not get any traffic or become popular.
To achieve lots of traffic and make your website more popular than it is, one needs to learn SEO strategies or hire someone who knows them. Hiring a WordPress SEO consultant is a smart idea if you want your website to rank and draw a lot of people to your content.
There are plenty of good reasons why you should hire a wordpress seo consultant. Just keep reading to see 10 of them.
What Is SEO?
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Many people, by now, already know what SEO is. The letters stand for search engine optimization. What SEO practices do is help your website rank higher in search results. This raise in ranking can be difficult simply because there are so many other website owners using the exact same practices to rank as well.
The word optimization is defined by the Mirriam-Webster dictionary as ‘an act, process, or methodology of making something as fully perfect, functional, or effective as possible.’
So when you use SEO strategies, processes, or methodologies, you are working to make your website as close to perfect as possible, as functional as possible, and as effective as possible.
In common English, all these means is that your website is going to look good, have great content, be user friendly and help convert visitors to paying customers, when you practice good SEO strategies.
Why Is SEO Important?
SEO strategies are all about helping your website rank well. The more SEO options you employ and the better you implement them, the higher your website will rank on the search engine’s results page.
The high ranking is important because the top ranking websites, get the majority of clicks while those lower down or on the following pages get far fewer clicks and lower traffic. If they get any at all.
The logic behind using SEO strategies is if you get no visitors, then you have no traffic to your website. If you have no traffic you get no conversions from visitor to customer. No conversions mean you get no revenue.
That is what makes SEO practices so important. Consider your monetized website as a traditional store. If you do not practice good business habits, no one comes in the door of your business.
With no visitors, your salesmen cannot convert anyone to make a purchase. With no purchases, you get no revenue and you will soon be out of business. What SEO does is not make the rankings a race to be #1 in the internet world.
It is designed to help you attract those searchers who are using specific keywords to find specific information or products. What that means is that your SEO strategies will help you attract your target audience to your website.
That means you are getting visitors who are in the market for what you are selling or talking about. Those visitors are easier to convert to paying customers. All of this information leads to the many reasons why you need a WordPress SEO consultant in London or in any other city in the world.
The competition is fierce especially when you are participating in a very popular niche.
10 Reasons You Need A WordPress SEO Consultant
It is impossible for everyone to do everything. There is not enough time in a day to do every task related to your website business. Hiring a good WordPress SEO consultant is a very practical and smart business decision. The following reasons will show why that is so.
1. Time Is Money
It is possible to learn how to do SEO strategies and how to implement them yourself. But in business, time is money and while you are off learning these strategies, you are not giving your time to some other important business duty.
You can lose money this way. Spending time on something you are not good at only wastes your valuable time and can cost you business. Also, if you make a mistake in any one of those strategies, it may take you a long time to find that mistake and even longer to correct it. This possibility also costs you a lot of time and money.
2. Saves Money And Other Resources
There are a lot of SEO tools for WordPress on the market and most of them are very good. They are also very helpful unless they are in the hands of someone who does not understand them very well or know how to use them to their fullest potential.
You could easily buy the wrong tool and waste that money. Or you spend too much on other tools that cost anywhere from $30 to $150 per month to use wasting that resource because those top tools are not being used very well.
Having someone that knows which tools to buy and use is a step in the right direction. Think of it this way, you do not put a car mechanic behind the cash register. Their talents are being wasted and cars are not getting fixed because he is being used in the wrong way. You are paying a car mechanic’s salary for a job that takes a cashier’s salary and that wastes money.
3. You Get Better Results
A good businessman or woman knows their boundaries and weaknesses. While they can learn to improve their weaknesses, it is a waste because they are not utilizing their strengths.
To get good business results, a good businessman or woman hires those people who are strong in those areas they are weak in. Yes, they could learn to answer the phones but that time away from their desk means they are losing time for other important matters.
When you do not know SEO strategies, tools, etc., and how they work on WordPress, it is a smart move to hire someone who does. You get better results and have less hassle. These consultants know your target audience and how to reach them.
They have a good working knowledge of keywords and search terms and know how to implement them so you can attract more visitors to your website. Not only do they use keywords and other terms well, but they can also help with building good backlinks to make your web pages more authoritative.
That strategy scores well with search engines.
4. You Are Building A Strong Team
Another good aspect that separates the best businesses from the wannabees is that the former knows how to hire the right people and employ the best. They create a strong team to make sure they have the edge over their competitors.
Hiring an SEO consultant is part of that smart business practice. When you have the best consultant working with you, then you stand a better chance of having an edge over your competitors.
On top of that, a good SEO consultant will help your business run smoother. This is essential as a confused business does not do well as they never know what is going to happen next. A smooth-running business is more efficient and wastes less money and resources as well as time.
5. Your SEO Strategy Remains Up-To-Date
This is important as well. Search engines are known to change requirements frequently. What was important and helped you rank 6 months ago, is not that important today and may penalize you if you use them.
A good WordPress SEO consultant will stay abreast of all these frequent changes and makes sure your business or website implements them as quickly as possible. Trying to keep up on these many changes is a challenge many website owners do not have the time to overcome.
With your consultant doing it all for you, your website and business stay current on all the new techniques and rules and you do not lose your advantage over your competitors.
Plus, your website is not flagged for violations or penalized for breaking the rules. Your traffic should not die down but remain close to normal because someone is watching out for your business and making sure it stays current.
6. Your Organic Traffic Can Increase
If you are not sure what the term organic traffic means, this term is defined as all the traffic your website gets through unpaid search results. In other words, you spent no money on ads, banners, guest posts, and so on.
Your traffic is coming through typical everyday searchers internet users do all the time. Using a WordPress SEO consultant means that they have implemented the right strategies to help build this traffic and drive internet searchers to your website.
The consultant has used the right tools and keywords that land your website on the top of the rankings and you get more clicks. While you can do your own keyword search, sometimes it is best to let the pros handle the job because they know the latest trends and how to find those keywords quickly.
7. You Avoid The Naughty List
One of the key tasks of the SEO consultant is to make sure your website and business are following all of the rules put in place by Google and other search engines. If you do these SEO strategies yourself, you could accidentally break those rules and Google will remove you from their index.
Once off the index, you may lose up to 95% of your organic traffic. A loss in traffic means a loss in revenue. What this means is that you cannot just hire anyone who claims to be an SEO consultant.
You have to vet each one to see if they will play by the rules or offer to do underhanded or unethical techniques to improve your ranking. The latter consultant you want to run from at all cost.
To stay in business you need to make sure you are hiring a professional consultant who follows the rules, is honest, and is very ethical in their practices.
8. The Consultant Is Also Responsible For The Maintenance
This is not a perfect world and even WordPress websites have problems from time to time. What a good SEO consultant will do is monitor your website and check its progress. Part of those duties includes analyzing data, creating new ad campaigns, and update techniques if needed.
But that is not all they do. A good consultant will fix broken links, improve old content so it is optimized for the new regulations, help maintain local listings, and so on. They do this so your website continues to rank high.
The consultant you hire is not going to come in for a day, tell you what you need and then disappear on you. They are there for the long haul performing a variety of duties so your website and business stays in front of the internet users’ eyes.
Your vetting of a consultant should explore all these avenues to make sure the person you hire is experienced in all of these tasks and knows what they are talking about.
9. You Have A Fresh Pair Of Eyes
Sometimes it is hard to see the forest for the trees because you are used to the same scenery. Bringing in a consultant means bringing a fresh perspective to your situation. After analyzing your website, they will provide you with a professional second opinion and may even see that some of your SEO practices are out of date.
Plus, they will give you ideas from a marketing and branding perspective that you may not have thought of. They may know of new trends or possible upcoming trends that you have not heard of and with their perspective on the situation, help you make the right adjustments
Keep in mind, these professional consultants have been working and studying SEO for years. They have some knowledge that may prove useful to you and your business.
10. Your ROI (Return on Investment) may be higher
Once you employ an SEO consultant, you should see a rise in your revenue, traffic flow, and so on. This is called ROI as you are getting something in return for the money you invested in your consultant.
In addition to that, most revenue comes from organic traffic not paid ad traffic. What that means is that your ROI from paid ads may not be that great compared to the ROI you get from all the traffic flow that comes from unpaid searches.
With the consultant’s help, your website ranks higher, and with the higher ranking, you get more traffic. With more traffic, you get more customers and with more customers, you get higher revenues.
That is why you went into business in the first place.
The Cost Of Hiring A WordPress SEO Consultant
All of this sounds good and gives you hope that you have a chance to rank high on the search engine results page. Plus, it gives you hope that your website will attract more visitors who will likely pay for your products.
However, before you make the leap and hire a WordPress SEO consultant, you need to know the other side of the story. These consultants do not come free. Some are not cheap either. You will have to look at your budget to see if you can afford to hire someone to help you raise your traffic and revenue.
If you are looking to hire a freelancer or a consulting agency, expect to pay roughly £50 to £75 per hour. Currently, that is the national average cost for a good SEO consultant. Some good ones will come cheaper than that average fee and some will come at a higher cost per hour.
Or you may have to pay monthly instead of hourly as some consultants and agencies have created different monthly plans. One company’s fee ranges between £1,375 for the lowest level plan to £2,475 for the middle-level plan and finally to £3,275 for the highest level plan.
Or if you simply want to do the hiring on a project basis, you can expect to pay between £1,000 and £7,500. Your actual cost will depend on the project and how simple or complicated it is.
The biggest factors in determining your final costs for hiring a consultant are as follows:
- Are you hiring an agency or a single freelancer
- Their specializations in SEO strategies
- Extra marketing services
- The scope of the project or job
- If you need ongoing SEO monitoring (this is done through a paid retainer that is an additional charge)
It is said that a small business is better off hiring just a single freelancer. When you have one or two specific SEO goals you want to achieve, this is the best employment relationship to have.
Common WordPress SEO Consultant Services
These are just some of the duties a good consultant will bring to your company and website. Make sure to ask about all the duties involved once you hire them.
- Web Design– A good consultant will let you know if your current website needs design updates and do on-site tests to improve conversions.
- SEO Audits – This service helps uncover technical issues, low-quality web pages and looks for optimization opportunities.
- Keyword Research – This work covers both short and long-tailed keywords and will find those common keywords used in searches that are relevant to your content or business. Plus, they may do competitor keyword searches to enhance your own searches.
- Content Recommendations – Your consultant will make recommendations for new content material as well as ideas to rework your current content so it is optimized. They also will help create the content adding in images, videos, etc. that appeal to search engines and their criteria.
- Local SEO– If your consultant specializes in this internet aspect, they can help your brick and mortar outlet maintain a strong presence in searches looking for services, etc., near them. The consultant also makes sure your business address and other contact info is correct.
- Link Building– This is just what it says. the consultant will help add good internal and external links so your site is more authoritative. This work helps your website rank higher.
What To Look For In A Consultant?
Don’t be afraid to ask the hard questions. The answers they provide will help you sift through the total number of consultants and filter out the bad ones. Here are some things to look for to guide your consultant search:
1. Level Of Expertise – Always important as you get to see how much they know and if they will be a good addition to your business. Also, those consultants lacking in experience may be cheaper to hire.
2. Cost – Make sure you get a clear quote on the prices, the plans, and what duties are included in those pricing packages
3. Specialization – Make sure the consultant you hire specializes in more than just keyword searches. You want to make sure their specializations will be compatible with the nature and purpose of your business.
4. Credentials – Very important as these credentials and certifications help prove that the consultant is trained and knows what they are doing. You also want to ensure they are staying up-to-date with changing search engine algorithms.
6. Additional Services – Ask what additional services they provide and how much those extra options will cost you.
When you run a business it pays to hire the right people. Not only do you save money in the long run but your time is freed up to handle more important duties. Hiring a good WordPress SEO consultant is hiring one of those right people.
They know what they are doing and they can help your business get more traffic and boost your revenue by implementing the right strategies for your business. Just make sure you have the budget to cover their fees.
At SEO.London, we are proud to present ourselves as one of the leading WordPress SEO consultants in London, with more than 15 years of experience. If you too are looking for a WordPress SEO consultant or would like to know more about our services or have any questions, do get in touch with us.
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Last Updated in January 2022 by Lukasz Zelezny