Last Updated in August 2021 by Lukasz Zelezny
Choosing an SEO company can seem like a daunting task. There are so many options and it is hard to know who the best choice will be. The good news is that there are some easy guidelines for picking the right company. In this blog post, we’ll cover what to look for in an SEO agency and how to choose the right one for your business needs!
Consider The Size Of Your Company And What You Want To Get Out Of A Website
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The more complex your site, the more SEO work will be required for it to rank well. If you’re an individual or small business owner, then there are plenty of good options with affordable prices for getting started on this type of internet marketing strategy.
However, if you have a larger company or need highly customized services from an agency, then make sure they understand what is needed before making any commitments.
Research Different SEO Companies And Their Reviews
One of the most important things to do when looking for a company is research. See what other people have said about them and whether or not they’re satisfied with their services, how long they’ve been in business, and so on. The more you know about an SEO company before hiring them, the better off you will be.
- Check out where they rank on Google’s keyword search results page.
- How long has this company been around? Do they even exist anymore? If you don’t see any customer testimonials online it can indicate that there are no customers (or at least none willing to leave the feedback)
- Find out what type of guarantee/warranty they offer
- Check out how many websites they work on vs. what types of companies/industries they work with
- Find out if there are any hidden fees as well that could pop up after your service has started
- Understand how often they’ll report back about progress and ask questions so you know exactly what happens during the process.
All these things will tell you a lot about their business practices and if it’s the right fit for your needs or not.
Make Sure They Have A Good Reputation For Customer Service
When you’re looking for an SEO company, one of the first things to look at is how they handle customer service. This should be an indicator as to whether or not they take care of their customers in general and can help your business succeed. You want someone who responds quickly with appropriate solutions to any problems that come up, preferably within 24 hours.
- If a company takes more than 24 hours to reply after contacting them about an issue, then it’s probably time to move on because there are better companies out there that offer good customer service without delays
- Do they have ‘positive’ or ‘negative’ feedback? And if you find anything negative, try digging deeper into what happened before dismissing them
Check To See If They Have Any Certifications Or Memberships That Show Their Expertise In SEO
The number one thing you should look for when deciding to choose an SEO company is if they have any certifications or memberships that show their expertise in the field.
It’s important because it shows how dedicated they are to improving and researching SEO practices, which will help your website rank higher on search engines like Google.
A good tip would be to ask a potential candidate what kind of certification(s) he/she has as this can give insight into how well-versed someone might be in the subject matter. The more knowledge about SEO tactics, the better!
You also need to know what type of experience each person has. For example, did they start with just helping clients improve rankings? Or were they managing hundreds of campaigns and writing SEO content? The more experienced, the better. If you know what industry they specialize in (i.e., travel or retail), this can be a good indicator of how much knowledge they have about your specific field as well.
Find Out How Long They’ve Been In Business And What Experience They Have With SEO Marketing
If you’re using a company that’s less than five years old, they may not have all the experience they need to rank your site. Ask the following;
- How long has the SEO Company been in business?
- Experience with SEO Marketing?
What is their process for ranking websites?
Do they do keyword research or content development as part of this service?
Be careful of companies who offer guarantees because it’s unlikely any firm can guarantee results for every client simultaneously.
Types Of Companies That Offer SEO Services
There are many different types of companies that offer SEO services, and each one has its approach to how they handle their clients. Some focus on supply-chain optimization (SCO) while others follow a traditional digital marketing approach. Others still have an old school mentality where it’s all about building links through reciprocal exchange relationships with other sites to rank higher for certain keywords.
Determine what services the SEO agency offers since not all businesses need help with everything like marketing or social media management. The best option might be one that specializes in your industry only!
For those who want the best possible results from their company, there is no question about what type of service you should be hiring. Those who provide SCO typically monitor changes within your organization and make recommendations when necessary; this can include more than just SEO work but also social media campaigns or content creation strategies as well. These experts will identify areas that need improvement and then present a strategy to make those changes.
Questions To Ask Before Hiring An SEO Company
- What is their pricing?
- How often do they update my website and for how long? (Per month)
- Will I receive monthly reports with analytics about the visitors to my site?
- When will they start working on improving search engine rankings for your business or organization’s website?
- In what keywords does this provider specialize and rank well among competitors within those industries/categories? Ask who they work with to improve their ranking.
- What is the SEO strategy for your website?
- Who will be responsible for providing updates to my content regularly, as well as updating links and keywords within those documents?
- How do they plan to use social media platforms like Facebook or Twitter in regards to improving my site’s search engine rankings? Do they have any statistics showing how effective this tactic has been in the past?
If you want to see the best results for your business, make sure that you do your research and find a reputable company.
Make sure they have great customer service reviews, are certified in SEO marketing services, and offer plenty of experience with this type of work.
You can also ask them about their specific history if it’s not apparent on their website or social media channels so you know what kind of organization they are before committing. It may take some time to figure out which SEO firm would be the perfect fit for your needs but when you finally do strike gold, all bets will be off!