In a world where digital prominence dictates business success, you cannot afford to overlook the power of strategically designed content. This is the realm where SEO content writing services shape up your online prospects. Their role? Furnishing top-notch quality content that caters not only to your audience’s needs but also feeds the hungry algorithms of search engines. Feel intrigued? Let’s delve together into this fascinating world of SEO-driven, content writing companies and reveal how it can boost your online visibility, user engagement, and ultimately, your bottom line.

What is SEO Content Writing?

So what exactly does SEO content writing involve anyway?

Search Engine Optimization or SEO in short is a multifaceted strategy aimed at enhancing website visibility on various search engines. When applied to content writing, we refer to it as ‘SEO Content Writing’. It involves creating compelling and informative pieces while seamlessly incorporating relevant keywords and terms that users commonly type into search engines.

However, high-quality SEO content writing stretches beyond keyword insertion; it embraces diverse elements such as engaging headlines, use of meta tags and descriptions, link building strategies, readability optimization—the list goes on. Simply put, any written material aimed at fetching higher organic traffic from search engine results by providing value to its readers falls under the wide umbrella of SEO content writing.

Distinguishing characteristics of skillful SEO content wring encompasses reader-centricity (write for humans first), keyword relevancy without stuffing (helping search engine bots understand), evergreen usefulness (promoting repeated visits), honesty (avoiding clickbait practices), and shareability(which drives more web traffic). Understanding these key factors enables online content creators—be them solo bloggers or professional seo content writing services—to craft effective copy tailored specifically for an internet-savvy audience with continuously dwindling attention spans! And trust me when I say that mastering this art isn’t just progressive—it could be outright game-changing!

Firstly, let’s delve into why SEO content writing services are crucial for businesses. In today’s digital age where the internet is teeming with an abundance of information, standing out from the crowd has become more challenging yet vital than ever. This calls for effective strategies to be highly visible online, and search engine optimization (SEO) seo writing services plays a key role in achieving this.

1. Boosting Online Presence: Businesses need to establish an influential online presence as most potential customers rely on search engines to find products or services they need. Quality SEO content can position your website high in search engine results pages (SERPs), thus enhancing visibility and attracting more users.
2. Gaining Competitive Edge: High-quality SEO-content not only increases traffic but also gives you an edge over competitors. If your content is optimized better than theirs, chances are you’ll appear before them in SERPs which increases prospects of clicks and conversions.
3. Driving Organic Traffic: Utilizing strategic keywords that resonate with what people are searching should lead them right to your doorstep so to speak! This organic traffic often convert better because they’re actively looking for solutions you offer.
4. Building Brand Authority: Producing quality content that ranks on search engines establishes your business as an industry authority. When users consistently see your brand name amongst top results, it builds trust and enhances credibility in their eyes.
5. Improving User Experience: Google prioritizes user experience when ranking websites, and valuable SEO-focused content serves just that purpose. This ensures visitors stay longer on site, improving bounce rates – another important SERP ranking factor.
6. Supporting Other Marketing Channels: Finally, strong SEO can seamlessly integrate with other marketing avenues like social media and email marketing; powerful blogs or articles could serve multi-purpose by being shared across different platforms thus maximizing reach while keeping consistent messaging.

If managed internally, creating such significant impact would require substantial resources – finance, time and expertise. That’s why engaging the services of specialized SEO content writing service providers could be an efficient and cost-effective option for businesses seeking to relay compelling narratives while ranking high on search engines. In essence, SEO content writing services represent symbiotic relationship between technical understanding of search engine algorithms and creative storytelling, which in turn ensures delivery of user-centric, relevant and valuable online experiences.

How SEO content writing drives organic traffic and improves search engine rankings

The power of SEO content writing services should not be underestimated. By harnessing this service, businesses can significantly increase organic traffic—a type of online visit that is earned rather than paid for—to their websites, leading to an improved ranking on various search engines like Google, Bing, or Yahoo.

Let’s delve into how this works:

1. Search Engine Optimized Content Appeals to Algorithms: The purpose of a search engine is to serve up the most fitting pages in response to a user’s query. They use complex algorithms to sift through billions of pieces of content and present you with what they reckon is an accurate match. This is where SEO content steps in—it is tailored to align with what these algorithms look for—updates regularity, relevancy, keyword usage, etc.—which enhances the visibility of your site on search result pages.
2. Keywords Enhance Relevancy: A crucial factor in driving organic traffic is the strategic use of keywords within your content. These are phrases that people commonly input when searching for information online — so naturally, including them in your web content could help internet users find you more easily. But remember, the key lies not just in using any random high-volume keywords; instead, focus on relevant ones which resonate with your business and offerings.
3. Quality Content Earns Backlinks: The more authoritative sites link back to your website (an action known as “backlinking”), the higher credibility you gain under Google’s algorithm assessment schema. Producing high-quality and unique content increases the likelihood other website owners will want to reference it via backlinks – a definitive vote-of-confidence in the eyes of search engines.
4. Freshness Counts Towards Rankings: In order to maintain optimal performance amidst constantly evolving trends and competition shifts, continually adding original material is essential – it signals ‘activity’ and ‘freshness’ to search engine algorithms. Herein lies another value offering from SEO content writing services, which support businesses in keeping sites refreshed with engaging updates.

In essence, driving organic traffic and improving search engine ranking fundamentally involve stimulating the ‘right kind’ of audience attention. To this end, SEO content writing services are well-equipped in striking a balance between fulfilling algorithmic criteria and engaging the human reader – a quintessential blend for lasting digital success!

Elements of Effective SEO Content Writing

Keyword Research and Optimization

Undoubtedly, the foundation of compelling SEO content writing lies in diligent keyword research and optimization. Keywords act as the connecting bridge between user queries on search engines and your website. Using the right keywords is akin to speaking the same language as your potential visitors.

To successfully optimize your content:

• Identify relevant keywords based on searcher intent
• Use selected keywords strategically without overstuffing
• Leverage long-tail keywords for niche targeting

Compelling SEO content writing services are skilled at uncovering high-volume, low competition keywords that can drive organic traffic towards your site.

Content Structure and Formatting

The way you structure your content is pivotal to user engagement. Web users typically scan through web pages rather than reading them word by word. In this regard, creating well-structured, easy-to-navigate articles with clear headings, short paragraphs, bullet points, or numbered lists increases readability significantly. Text formatting such as bolding important information also helps.

Remember,

• Organized content engages reader attention better.
• Format intelligently to balance aesthetics with simplicity.

Use of Relevant Headings and Subheadings

Improving scannability involves employing appropriate headings and subheadings within your text. They help guide readers through different sections, offering a skeletal overview of what each part covers—the advantage—users can jump straight into which parts they find necessary.

Incorporate main ideas or related keywords in these titles for improved SEO value.

Incorporation of High-Quality Images and Videos

SEO-friendly content doesn’t solely depend upon texts but extends to incorporate visually appealing images and videos too. They heighten user retention rates while breaking up chunks of textual material—giving eyes relief amidst lengthy reads!

Note that,

• Visual elements should be optimized (alt text included) for search engine visibility
• Users appreciate rich media like infographics or explanatory videos

Seasoned SEO and content marketing agencies and writing services understand the need for multimedia assets in enhancing user experience and facilitating better engagement.

Link Building and Backlinking Strategies

Last but not least, link building forms a crucial part of an effective SEO strategy. Internal links (connecting to other pages on your site) guide visitors deeper into your website keeping them engaged while also aiding Google’s understanding and indexing of your site layout.

Backlinks from reputable sources impact search engine ranking substantially.

• They serve as “votes of confidence”, making your website appear more trusted
• Backlink strategies involve guest blogging or generating universally valuable resources

Professional content writers acutely recognize this element’s importance and incorporate consistent internal linking while also developing savvy backlink generating content.

In conclusion, optimizing well-researched keywords, employing logical structure/formatting, utilizing engaging headings/subheadings, incorporating high-quality images/videos, and leveraging strategic links all together significantly improve your SEO efforts. Outsourcing to professional seo content writing services can ensure you harness these elements efficiently for top-notch results.

Different Types of SEO Content Writing Services

The fact that countless websites emerge daily in the digital world illuminates the multifaceted nature of SEO content writing services. One distinctive feature is their diverse types, each catering to a particular segment. These distinct SEO content services include blog writing and article writing services, website copywriting services, product descriptions and ecommerce content writing services, and guest blogging services.

Blog Article Writing Services

Blog articles are an incredible tool for marketing agencies enhancing your online visibility. They are typically more informal and conversational, making them relatable to a wider audience base. Notably, blog articles not only serve as an effective way to engage with your clients but also work to establish you as a thought leader in your industry sector.

A well-crafted blog post can significantly boost organic traffic by lending credibility to your site and encouraging engagement via shares or comments. It makes professional SEO blog article writing one potent weapon in your digital arsenal.

Website Copywriting Services

Website copywriting carries immense importance in succinctly communicating who you are and what you offer. Navigating the delicate balance between crafting creative yet optimized content can be quite tricky since it involves speaking directly to both the search engine algorithms and site visitors simultaneously.

SEO optimized website copies make sumptuous meals for hungry search engines while also imparting essential knowledge about you and your offerings effectively; hence hiring seasoned experts specializing in SEO website copywriting may indeed prove fruitful.

Product Descriptions & eCommerce Content Writing Services

In an e-commerce business model where physical interaction with products doesn’t exist, riveting product descriptions create tangible experiences for potential customers. Moreover, detailed keyword-enriched product descriptions help improve rankings on search engine results pages (SERPs).

Ecommerce content specializes not only in producing engaging product descriptions but also includes creating gripping category page descriptions, reviews, buying guides etc., thereby offering a comprehensive package optimized to suit all ecommerce needs.

Guest Blogging Services

Guest blogging serves as a potent tool for amplifying your brand’s voice beyond the confines of your website. By contributing high-quality blog posts to other relevant blogs in your industry, you can leverage already established audiences and gain exposure for your brand.

A well-structured guest post enriched with right thematic keywords can increase domain authority, build backlinks, improve credibility and even generate qualified leads. It is therefore essential that you consider professional guest blogging services for a robust online presence.

The Benefits of Outsourcing SEO Content Writing to Professional Services Providers

Many businesses are recognizing the value of a solid online presence and leveraging different digital marketing strategies to stay ahead. Among these strategies, outsourcing SEO web content creation and writing services has proven highly beneficial. Let’s delve into some compelling reasons why you should consider outsourcing your SEO content creation.

Saves Time and Resources for Businesses

Firstly, when you outsource your SEO content writing tasks, it frees up time that can be utilized for focusing on other essential aspects of your business. It ultimately saves valuable resources because instead of hiring in-house writers who may require training or consistent management, you entrust this job to seasoned professionals who understand exactly what needs to be done.

By avoiding the need to manage an additional team and dealing with less administrative work, money is saved that could potentially be invested back into developing your core services or product offerings.

Access to Expertise in Keyword Research and Optimization Techniques

SEO content writing isn’t solely about good writing skills; it’s an art that requires expertise in keyword research and optimization techniques. By outsourcing seo content writing services, you get access to professionals skilled at researching competitive keywords relevant to your niche. These experts strategically place these keywords within your content without compromising readability or audience engagement.

Expert knowledge of the constantly changing search algorithms complements these skills. This ensures that your website continually adheres to best practices for ranking higher on search engine results pages (SERPs).

High-Quality, Well-Researched Content Creation

Outsourcing allows access not only resourceful authors but also subject matter experts versed across various industries. They consistently produce high-quality work packed with credible data and references making the piece authoritative yet comprehensible for readers of various demographic backgrounds.

These well-researched articles invariably improve brand perception, nurture trust among readers, leading them down the conversion funnel more effectively than poorly constructed or generic content ever will.

Regular Content Updates to Improve Website Visibility and User Engagement

The digital landscape is dynamic, requiring frequent content updates to keep your website fresh, relevant and engaging. This can be quite a demanding task if managed in-house, especially for businesses without dedicated content teams.

Outsourced SEO content writers ensure a steady flow of high-value articles that keep bringing readers back to your site, boosting user engagement. Strategically timed blog posts, press releases, updated product descriptions or regular news items also signal search engines about the activity on your site, improving visibility further.

When viewed from these perspectives, outsourcing SEO content writing services presents an undeniable business advantage: it’s a cost-effective and quality solution for attracting organic traffic and enhancing brand reputation in the digital marketplace. It’s no wonder then why many entrepreneurs are opting for this approach today more than ever before.

Factors to Consider When Choosing a Reliable SEO Content Writing Service Provider

In your search for remarkable SEO content writing services, you’ll encounter countless options. To streamline the process and ensure you make an informed decision, let’s discuss some key factors that are crucial considerations when choosing a service provider.

Experience and Expertise in the Industry

Firstly, consider the company’s experience and degree of expertise in SEO content writing. Established firms typically demonstrate robust knowledge about evolving SEO practices and are capable of adjusting strategies accordingly. They possess fine-tuned skills developed over many successful projects.

Delve into aspects such as:

• Years of experience offering SEO content writing services.
• Variety and complexity of previous projects.
• Specializations within particular industries or sectors.

The right provider should be able to handle the unique demands of your industry and tailor their strategy specifically for your business goals.

Customer Reviews and Testimonials

Customer reviews and testimonials offer candid insights into a company’s capabilities. They reflect real experiences from past clients about the level of service provided. It’s prudent to examine these statements thoroughly before deciding on any firm.

Remember:

• Look beyond star ratings; read reviews for detailed insights.
• Check trusted third-party review websites for unbiased opinions.
• Pay attention to how companies respond to negative feedback – it demonstrates their commitment towards customer satisfaction.

Critically evaluating these reviews can save you from potential disappointment down the line.

Pricing Models and Packages Offered

Budget plays an unavoidable role when outsourcing professional services like content writing. The pricing model offered by an SEO or content marketing agency or writing service should deliver a clear breakdown of costs involved instead of vague or hidden charges.

Think through this:

• Do they offer flexible options tailored to your needs?
• Are there discounted plans for ongoing, long-term collaborations?
• Is there transparency about all costs involved?

High-quality services might demand higher prices, but competitive rates teamed with superior results ultimately provide better value.

Turnaround Time for Content Delivery

Regardless of how exceptional a service is, if it doesn’t align with your timeline, it may not serve your needs. Smooth and timely content delivery is crucial to maintain consistency and engage your audience regularly.

Contemplate the following:

• Can the provider meet deadlines without compromising on quality?
• Is there capacity to handle unexpected increases in work volume?
• Are they communicative about potential delays or issues?

Identifying an SEO content writing company that acknowledges these aspects makes them reliable partners, setting you up for long-term success.

When you prioritize these factors during your search, you’ll be better positioned to find a quality SEO content writing service that can genuinely provide value addition to your online presence. Remember, this decision fundamentally impacts the effectiveness of your digital marketing strategy.

Best Practices for Effective SEO Content Writing Strategies

SEO content writing doesn’t have to be a daunting task, it simply requires strategic thinking and careful execution. Embracing these best practices will lead to both high quality writing content and improved search engine rankings. A resounding success in the realm of SEO content writing services hinges on these four crucial elements:

Creating Unique, Valuable, and Engaging Content for Target Audience

The cornerstone of successful SEO lies in generating truly unique, valuable, and engaging content designed specifically for your target audience i.e., understanding their pain points, answering their questions, and delivering solutions in your own distinctive voice.

Don’t fall into the trap of producing generic or repetitive copy just because it might seem easier – remember Google’s algorithm works around ‘value’ to its users more than anything else. It is imperative that you understand your niche thoroughly. This enables you to produce genuinely insightful information which ultimately translates into better visibility on SERPs (Search Engine Result Pages) and boosts subscriber count with organic traffic.

Incorporating Relevant Keywords Naturally Into The Content

In order to rank well organically within search engines as part of any effective use of seo content writing services, correct keyword usage is paramount. Drawing up a robust Keyword Strategy should be everyone’s starting point. Indeed without this, it would be similar to setting off on an adventure without a map!

However adopting relevance over volume when integrating keywords can make all the difference between seeming spammy and attracting qualified leads. Continuously stuffing articles with popular but unrelated keywords only harms readability while offering no actual payoff — remember Google penalizes those who try black-hat tactics! Instead aim for natural incorporation where they flow seamlessly with your narrative structure thereby preserving reader interest while still signaling relevancy to search algorithms.

Regularly Updating And Refreshing Old Content

Google loves fresh content; hence regular blog updates rank considerably higher than static pages or outdated posts. In addition by refreshing old blog content with new data, more relevant keywords or addressing current trends, you breathe life into those webpage rankings that may have begun to slumber.

Your SEO strategy should factor in a set frequency for such refreshes. Not just rewriting an article completely but subtle changes like updating stats, changing meta tags etc., can go a long way in keeping your content relevant and Google-friendly helping your site stay ahead of the curve.

Analyzing Performance Metrics And Optimizing Based On Data

It’s not enough to generate compelling content and hope for the best: it’s critical to employ consistent tracking procedures using tools (like Google Analytics) to gauge success.

Are visitors finding what they’re looking for? Are certain blog posts getting more traction than others? What’s causing the bounce rate? The answers to these questions reveal whether your existing strategies are working or need considerable overhaul.

Optimization is an on-going process: regular analysis helps identify weak links as well as recognizing successful components you might repurpose across other sections. Adjusting your approach based on reliable performance data ensures the continued effectiveness of your SEO efforts while also keeping up with industry developments – another strategy vital within seo content writing services.

Case Studies: Success Stories of Businesses Leveraging SEO Content Writing Services

Let’s take a closer look at how businesses have boosted their online presence and amplified their reach with the aid of professional SEO content writing services. I’ll share with you three distinct yet inspiring success stories to illustrate how these services can propel a company toward achieving its digital marketing objectives.

1. Online Retailer Sees Almost Doubled Organic Traffic

Starting off, there’s an intriguing example from an e-commerce company specializing in bespoke jewelry. After experiencing stunted growth, this online retailer opted for SEO content writing services to elevate their digital visibility. They invested in keyword-rich product descriptions, strategically crafted blog posts, and engaging web copy that aligned perfectly with their target audience’s search behavior.

The result? Their organic traffic shot up by nearly 90%, leading to a healthy increase in sales figures over several months. It was clear proof that well-executed SEO and content strategy could directly influence key performance indicators (KPIs).

2. Tech Start-up Gains Thousands of New Leads

In another case, a burgeoning tech start-up hoped to attract more leads through organic searches rather than exhaust its resources on costly PPC campaigns. The brand collaborated with a top-notch SEO content writing service provider who developed informative articles, technical blog posts, and powerful landing pages topped off with searchable keywords and attractive CTAs.

This approach worked wonders! In just six months time frame, they earned thousands of new leads… all without spending heavily on ads!

3. Healthcare Provider Improves Local Search Presence

Lastly but no less impressive is the case study of a local healthcare provider struggling with poor search engine rankings amidst stiff competition dominating the space. Teaming up with an experienced SEO content writer, they focused on improving local search optimization within their website’s copy and blog sections, targeting keywords specific to the location where they offered services.

Mirroring our previous examples, this healthcare provider saw online visibility surged— conquering the first page search results, for numerous local search terms.

Clearly, these are not arbitrary instances. They symbolize how inventive SEO content writing services can deliver tangible results and function as a linchpin for business growth in today’s digital-first landscape. Investing wisely in proficient SEO content writers can unleash unprecedented opportunities for all types of businesses.

Surely by now, you might be wondering – How do we quantify the success of SEO content writing services? Your instinct is spot on. Any successful endeavor demands measurement and fine-tuning to ensure optimum results – and SEO content writing is no exception.

It’s here that analytics enter the scene, providing tangible data on how well your SEO strategies are working. Analytics offers valuable insights into various metrics such as organic traffic, bounce rates, audience behavior, conversion rates, and much more. 

With a careful eye on these metrics, businesses can make informed decisions about where to focus their efforts and resources, what adjustments might be needed to their existing SEO strategies, or when it’s time to re-evaluate the efficacy of an SEO content writing service provider.

Let me break down some key metrics in SEO analysis:

1. Organic Traffic: This measures the number of visitors arriving at your site through search engine results rather than paid promotions. A steady increase in organic traffic typically signifies successful keyword optimization and high-quality content.
2. Bounce Rate: If a visitor leaves shortly after arriving on your website without any further interactions, it counts as a ‘bounce’. The lower the bounce rate, the better—it means users find your site engaging enough to stick around!
3. Page Views and Time Spent: It’s crucial not only to gain visitors but also keep them engaged for an extended duration on our webpages. High page views coupled with increased time spent indicates mastering akin to catchphrases like ‘hook-line-sinker’.
4. Conversion Rate: Conversion occurs when a visitor performs a desired action (like purchasing a product or signing up for a newsletter). A higher conversion rate signifies that your content effectively prompts users towards this desired action.
5. Keyword Ranking: Keyword ranking shows how well your website ranks in search engines for specific search terms compared to other sites. Rising keyword rankings signal improving visibility in search result pages.

By combining these metrics, we can construct a comprehensive view of your SEO content writing services’ effectiveness. It is crucial to remember that success in SEO doesn’t happen overnight—it requires patience and consistent effort. So keep monitoring these measures closely, be flexible with your strategies, and most importantly, stay committed to creating high-quality, meaningful content.

From this detailed analysis, one thing should stand out – it’s critical in today’s digitized market spaces not just to produce content but also to back it up with insightful analytics to reaffirm the outcomes are on track.

Common Challenges and Pitfalls in SEO Content Writing

Navigating the terrain of SEO content writing services can be fraught with challenges, particularly for those relatively new to the field. Possessing awareness about potential pitfalls is key to preventing possible setbacks.

A major obstacle lies in keyword stuffing – a rookie mistake. Many believe that loading an article with the targeted keyword will boost its visibility on search engines. Contrarily, this tactic might actually lead to penalties from Google’s algorithm, negatively impacting your ranking.

The inability to create engaging content also poses a substantive challenge. It’s not just about attracting traffic; it’s about retaining it too. If users find the content stodgy or uninformative, they’re likely to leave quickly, increasing your site’s bounce rate and damaging your search rankings in return.

Another stumbling block involves neglecting mobile optimization strategy as part of seo content writing services. A considerable number of internet users predominantly surf on their smartphones. Therefore, if your own content writing agency isn’t optimized for mobile screen sizes as well as desktops, you risk losing out on a substantial portion of prospective audience reach and engagement.

Balancing SEO considerations with readability forms another critical hurdle for many newbie writers. While SEO-friendly attributes matter significantly—from metadata optimization to including alt-text for images—prioritizing them over readability can disenchant readers, leading ultimately to deterred engagement and dismal conversion rates.

Finally, persistently updated algorithms pose constant challenges even for seasoned players offering scores of seo content writing services. Keeping abreast of these changes and learning how to adapt effectively is indispensable to maintaining top-notch SEO performance.

To avoid these common pitfalls:

1. Avoid excessive use of keywords
2. Strive towards creating valuable and compelling content
3. Never ignore mobile-optimization measures
4. Balance reading pleasure with systematic optimization techniques
5. Keep yourself informed about the latest in SEO trends

Thus navigating geographical terrains similar to connect-the-dots games requires adeptness, stick-to-itiveness and continual learning, in order to successfully spot the entwined constellation of seo content writing services.

The Future of SEO Content Writing and Emerging Trends

The landscape of SEO content writing services changes significantly as the digital marketing environment shifts with technological advancements. Seizing insight into these upcoming trends is vital to adapting your content marketing strategy and maintaining a competitive edge in an ever-competitive field.

Aforementioned, one can’t deny the increasing role Artificial Intelligence (AI) will play in transforming SEO content writing services. While human touch remains indispensable, AI tools are becoming increasingly proficient at creating high-quality, readable text. It aids in identifying optimal keywords, predicting user behaviors, and tailoring personalized and content marketing initiatives. You shouldn’t view it as a replacement but visualize AI’s role as more of an assistant to enhance your strategic efficiency.

Moreover, Google’s E-A-T guidelines have positioned Expertise, Authoritativeness, and Trustworthiness at the heart of effective SEO content. Credentials matter more than before; it’s clear that quality-focused over quantity approach dominates moving forward. And here enters another trend: the rise of long-form, comprehensive content which Google deems valuable for providing detailed insight on various topics.

Voice Search Optimization forms another fast-growing sector within SEO. With rising handy smart speakers usage like Amazon Echo or Google Home devices, I predict a surge in optimizing websites’ contents for voice search. As this continues to gain momentum, conversational language within your website content will be indispensable.

Last but certainly not least, we also see an increased focus on Topic Clusters rather than standalone blogs containing scattered keywords which used to work once upon a time remarkably well. Implementing pillar pages surrounded by semantically related cluster contents linked together improves site architectures cultivates topic authority in eyes of these search engines.

Our future will continue being written by those on the frontiers of innovation—the savvy mixers who efficiently adapt technologies while retaining their unique human creativity essence—whether AI powerhouses or trust-inducing long-form blogs. So buckle up and get ready for an exciting journey; digital marketing won’t be the same.