SEO and Link building have always gone hand in hand, but each year, it becomes harder and harder to build powerful backlinks that move the needle. Does that mean link-building is dead? Of Course not; it means you must improve your link acquisition strategy.

So what are backlinks, and what is link building?

Link building is acquiring links from other websites to your own. This is done to improve search engine rankings; the more links you have pointing to your website, the higher it will appear in search results. Link building can be time-consuming and challenging, but it is essential for any website that wants to rank highly in search engines.

This isn’t an industry secret; we recently spoke to Adam Collins, who runs Ignite SEO Agency in London, and he said:

“Without backlinks, your website is likely going nowhere in the search results. Backlinks are still potent in 2022, and with the rise of AI content, I believe backlinks will become even more powerful in the coming years.”

So we know links are important, so how do we build them effectively?

In this post, we’ll share some top strategies to help you develop quality links, improve your position in SERPs, and drive traffic to your website.

Link building is a fundamental part of search engine optimisation and is vital in getting your website to rank higher in search engine results pages (SERPs). Whereas the number of backlinks was previously the most critical factor, high-quality, relevant links are now prioritised. Hence why, now more than ever, having an effective link-building strategy in place is crucial.

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Let’s take a look at the most effective tools you can use in your link-building strategy:


Pitchbox is an excellent software tool designed to streamline the outreach process for link-building and other digital marketing campaigns. Its database comprises millions of potential outreach targets, meaning that you can find the most relevant ones for your website. Not only this, but it has segmentation and filtering options to make choosing a link quick and efficient.

If you’re looking to boost your SEO and content marketing efforts, then Pitchbox is worth considering.

Pitchbox has different functionalities such as:

– Automated Influencer Outreach: You can quickly find and contact influencers with relevant content.

– Link Building: Helping you to build links and improve your SEO.

Reporting and Analytics: Track your progress and see how your content performs.

Pitchbox offers a free trial to try it out and see if it’s the right fit for you.

Pitchbox Quick Tour


Semrush is one of the most popular SEO tools on the market. Incredibly effective at helping you improve your website’s search engine optimisation strategy. However, it can also be used for link-building purposes.

Semrush has a tool called the Domain vs Domain Analyzer. This allows you to compare the link profile of two websites and see where there are opportunities to get links from one site to another. Using both tools, you can effectively find different backlink opportunities.

SEMrush Domain Overview Report

How to Find a Good Quality Site:

Now you understand the importance of having a high-quality link strategy, here are a few key things to keep in mind when trying to find a website to link from:

Domain Rating and Authority:

When selecting a site, the first thing to look at is its DR and DA. The domain authority refers to the website’s relevance to a subject area or industry, and the domain rating refers to how likely that site is to rank in SERPs. For the link to be considered high-quality, the DR should be above 35, and the DA should be above 25. This ensures that the link you create is from a relevant, high-quality site, which is more likely to boost your ranking in SERPs.

Traffic Metrics

Next, you must consider traffic metrics. Things like the number of unique visitors, time on site, and pages per visit show how engaged users are with the content on that site. The higher these numbers are, the better quality the link will be. Look for above 1000 visitors, an authentic website, and ensure that it doesn’t have ‘cliffs’ in the rankings (this can be found using AHREFS organic traffic chart).

The link profile is a collection of all the links pointing to a specific website. To get an idea of the quality of a site, looking at the link profile and noting where the links are coming from can give you a rough idea. If most of the links are from high-quality websites, then it’s likely that the site you’re looking at is also high-quality. However, if most links are from low-quality websites, it’s best to avoid linking to that site.


Many different types of websites can be beneficial for SEO purposes. However, not all websites are created equally; some may be more beneficial than others.

  • Social media sites: Social media sites, such as Facebook, Twitter, and Google+, can be beneficial for SEO because they can help to promote and share content. In addition, social media sites can also help to build links, which can further improve SEO.
  • Blogs can be a great way to promote content and build links. In addition, many blogs allow readers to leave comments, which can help to build engagement and encourage further discussion.
  • Forums: Forums can be a great place to find relevant discussions and content. In addition, forums can also help to build links, as well as promote content through signatures and avatar links.
  • Article directories: Article directories, such as EzineArticles and GoArticles, can be a great way to promote content and build links. In addition, many article directories allow authors to include a resource box, which can help to promote their website or blog.
  • Press release sites: Press release sites, such as PRWeb and PR Newswire, can be a great way to promote content and build links.

Finally, you must ensure that the site you’re linking to is relevant to the same niche. If it’s not, then Google will likely see the link as low quality and may even penalise your website.

How to Get Backlinks to Your Site

Other Important Factors:

Here are a few other factors that can are vital to link-building strategies:

Quality Content for Guest Posts:

Regarding any link-building strategy, guest posting is one of the most effective methods to create relevant links to other websites. However, when writing, three things must be taken into consideration. First, as with any piece of content, quality is undoubtedly the most critical factor; if the content is not well-written, people will not click on your website in the first place. You must ensure that your content is unique, informative and relevant to the guest post site’s audience. Then, if it meets these criteria, it is more likely to attract other links and generate traffic. 

PR Packages and Social Media

Investing in PR packages and social media signals can be beneficial as part of a successful link-building strategy. Posting your content on social media can encourage more organic traffic to visit your website. This, in turn, can lead to more links and ultimately help your site rank higher in search engine results pages.

Social Signals

The social media landscape is constantly evolving. As a result, the way that social signals impact SEO is also constantly changing. However, some general principles remain constant. Here are three ways that social movements can be helpful in SEO:

1. Social signals can help to improve click-through rates from SERPs.

If your website has a solid social media presence, this can help improve click-through rates from SERPs. This is because social media signals act as an endorsement, making your website more appealing to potential visitors.

2. Social signals can help to build brand awareness and reputation.

A solid social media presence can help build brand awareness and reputation. This is because social media provides a platform for you to share your brand’s message with a large audience.

3. Social signals can help to improve your website’s visibility in search engine results pages.

Social signals can help to improve your website’s visibility in search engine results pages. This is because social media activity can lead to backlinks from high-quality websites, which can help to improve your website’s authority and ranking.

There are several ways to leverage the broken links strategy. The most common is to find 404 pages on popular websites and offer the site owner a similar, working piece of content as a replacement. This is an effective way to get your content in front of a new audience and earn valuable backlinks simultaneously.

Another way to leverage the broken links strategy is to find out which websites are linking to nonexistent pages on your site. You can then contact the site owner and ask them to update their link to point to a working page on your site. This is a great way to improve your internal linking structure and make it easier for visitors to find the content they’re looking for.

Finally, you can use the broken links strategy to your advantage in your content marketing efforts. If you find that many of your links are broken, consider creating a resource page that provides visitors with a list of working links to your content. This will not only help improve your link popularity, but it will also make it easier for visitors to find the content they’re looking for.

By leveraging the broken links strategy, you can earn valuable backlinks, improve your internal linking structure, and make it easier for visitors to find your content. This is a powerful way to enhance your website’s SEO and overall visibility.

link building strategies

Last Updated in 2022-12-28T08:58:25+00:00 by Lukasz Zelezny