A complete guideline for writing quality SEO Content
An effective SEO or search engine content is referred to the content that is appealing both for the readers and search engines. After all, content, written without good SEO strategies is not enough to rank higher and attain target traffic. Hence, knowing the exact SEO strategies is inevitably important for writing quality SEO content.
Here, we have provided a complete guideline for writing quality SEO content. It includes an SEO framework, features of good SEO content, some great strategies, and do’s and don’ts. So, if you do not want to miss all the detailed information about how to write SEO-optimised content, keep reading till the end.
SEO framework – how should it be?
In this blogpost
Are you endowing your heart and soul, but your SEO content is not reaching the target ranking and getting target traffic? Well, maybe there is a flaw in the content framework.
Not always a lengthy, well-written, informative, and strong content is enough for ranking higher in search engines. The content you are writing must contain a good SEO framework that will surely enable your page to gain more organic traffic, reach, share, etc. Your boring content will be transformed into a masterpiece!
So, if you want to reach the success point, make sure to improve your SEO framework right now. Keep reading for getting in-depth information about the right SEO framework for your content.
Find a proven topic:
The first, and probably the most significant thing for writing SEO content for ranking higher is to find a proven topic. So, before touching the keyboard of your PC or a pen and paper, you must opt for a proven topic, which has a high chance of gathering organic traffic.
For that, you have to expand your thinking and decision-making processes. Firstly, make sure to comprehend what your potential visitors might be browsing for.
For instance, if your goal is to sell cooking appliances online, your topics may encompass reviews of certain cooking appliances, including cooking pots, cookers, dishwashers, use of them, etc. In this way, when someone searches for a review of a certain cooking appliance your company sells, the person will get directed to your website. As a result, your website will compile lots of organic traffic.
Now, you have to understand which topic is on the top of the list. For example, if a dishwasher gets searched by people more than any other appliances, your website must contain at least one topic related to that. Hence, don’t forget to search the estimated traffic to the top-ranking pages before choosing one.
Assess search objective:
Nowadays, many search engines, including Google, are expending millions of dollars only for discerning the real purpose of searches. If you are wondering how to write SEO content for scoring in the search engines, you must assess the search objective.
But, now the question is what the process of assessing the search objective is. For that, you must follow three things. Let’s have a look at them.
● Firstly, identify which content type is currently on hype. For this, you have to follow the top-ranked pages on the internet. Now, assess whether the top pages are blog posts, review pages, category posts, or anything else? After observing their types, now, choose your content type.
● Secondly, select the content format. For example, if you are selling electronic goods online, check out which content format is on the top of the list. Some famous formats include the how-to’s, the tops, the bests, reviews, etc. So, select according to your requirement.
● Last but not least, identify your content angle. For this, you must understand your visitors first. The title you choose for your content must emphasise your intention. For instance, you can use phrases like “best-selling”, “quick”, “two-minute guide”, etc. for attracting more customers.
Opt for a data-driven outline:
After choosing the topic and its intention, it’s time for a data-driven outline. Your goal should be to use relevant keywords that can easily rank for your outline and provide your page with organic traffic. On the other hand, you can also use other keywords while creating your outline as an average top-ranking website ranks for approximately one thousand other applicable keywords in the top ten.
You can search for such keywords on various sites on the internet. While searching for the relevant keywords, you will discover that some results are showing synonymous and lesser popular ways of searching for a particular thing. Well, you can use these.
But, remember, do not overstuff your content with irrelevant and excessive keywords. Make the outline of your SEO content impressive, relevant, data-driven, and attract as much natural crowd as possible.
Write a draft:
Finally, it’s time to employ your fingers for typing! Yes, now, you can start writing the draft of your content. In this case, you don’t have to be an expert writer who uses tons of customary words and clarifies each sentence formally. Simply, use an informal and more conversational tone as your readers are common people. If you write the way you speak, it will undoubtedly help to attract readers.
In case, your draft sounds wrong at some points, which is pretty natural, don’t worry! It will eventually get rectified in the next stage.
Another technique you can use while making a draft is the “Pomodoro strategy“. In this, you can set a timer of twenty-five minutes to half an hour for typing nearly a thousand words. Now, divide the whole time into minutes, and set a goal of writing approximately forty words per minute. In this way, your work will get finished like magic.
You can take a small break after every thirty minutes and catch up on whatever you have left.
It’s time to edit your draft:
There is nothing better than good quality, informative, conversational, and impressive content for captivating readers till the end. However, writing content in a conversational tone is a fully proved technique of gathering traffic yet you should always take care of the grammars, spelling, and other literary devices used in your content.
Hence, you can take help from several applications and websites like Grammarly, Ginger, etc., for rectifying grammatical errors, spelling mistakes, punctuation errors, and others. Once you get satisfied with the written and edited content, you can post it.
After posting, make sure to read the feedback section. Whether positive or negative, you have to take each comment positively for improving your mistakes.
Make sure your content is visually appealing:
If you are thinking about how to write SEO-optimised content, which is attractive and eye-catching for viewers, you have to make it visually appealing. Well, you and I both know that the content is the only thing that is crucial. However, for audiences, the reality is quite the opposite.
Readers don’t like a page full of sentences written using one font and without anything intriguing. They often search for something interesting throughout the entire content. Therefore, pages, containing attractive designs, images, videos, and gifs gain lots of traffic, unlike one with a giant and boring wall of text.
So, you can comprise relevant pictures, videos, gifs, some links, or anything attractive to your content. In this way, readers will find your page engaging and will get satisfied. In case, there is no scope of incorporating anything special in your content, at least make sure to break your content into a few interesting subheadings.
Here are some quick tips and tricks for making your content visually appealing:
● Use short and crisp paragraphs and divide your entire content into small sections. In this way, people will show interest in your content.
● Use bullets and numbering. It makes your points more prominent and readers will not get confused while reading. Furthermore, bullets and numbering will split the entire content into small pieces that will create an illusion of relatively shorter content.
● Make subheadings. It enables readers to directly jump over the point they are looking for. Additionally, it clears out your point and looks visually appealing.
● Use images, videos, links, etc., for enticing readers. But, remember, the use must be relevant, to the point, and thoughtful.
● If possible, interlink between several contents of your page. For instance, if someone is looking for a review of an electronic device while reading an article about the best-selling electronic device of 2022 on your page, this interlinking will allow the person to visit the review page. In this way, your content will gain more natural clicks, and the hyperlink process will satisfy your readers. They will come back to your page the next time for getting all-in-one guidance.
Don’t forget about a binding title and meta description:
However, the content and title matter the most, the meta description decides why the readers should click on your page for reading it. The meta description of a certain page depicts the entire content inside in a nutshell. It portrays what a reader should expect from the content. Hence, it is crucial to write a relevant, persuading, and binding meta description and title, rich in data.
Remember, SEO is not only about scoring high but also about earning good clicks from visitors.
Hence, you must concentrate on making an eye-catching meta title with a potent description of your service or the related article for compiling more organic clicks. Regardless, do not exaggerate things in your meta description, only write what goes with the internal content. Otherwise, it will set a high expectation for the readers, and the actual content may disappoint them.
So, be a little thoughtful and write a well-researched meta title with pertinent meta description.
Some unique features your SEO content must have:
Writing engaging, instructive, and SEO-optimised content demands great SEO skills, the use of relevant keywords, etc. Your content must contain a few characteristics so that it can stand tall from the crowd. As engaging content, all SEO contents must contain these features:
● It should be written for the target audiences
● The heading must be attractive and relevant as the study says 59% of readers share links on social media without actually reading.
● The content must include powerful subheadings
● A strong and unique meta description is a must
● The entire content should be written in easy, short, and interactive tones
● Incorporating multimedia (images, videos, gifs, etc.) is a great option
● It should contain hyperlinks and interlinks
● It must tell a good story
For portraying these features mentioned above in your SEO content, you have to go through a few steps. Some of them are discussed below.
Understand your audiences first:
It is the number one tip for standing apart from the rest of the pages and ranking higher on search engines. Don’t forget the fact that you are writing for your audiences or visitors or customers, whichever is applicable for you. So, it is indeed crucial to understand their mindset.
For instance, if you are selling handmade dainty jewellery, it is obvious that most of your customers are from the age group of fifteen to thirty, and so on. So, try to keep your content engaging, attractive, and visually appealing, suitable for the mentioned age group. Write in a language that is conversational, and mostly informal.
On the other hand, if you are selling baby products online, your goal is to attract new parents. So, make sure to add some suggestions, as most new parents are not capable to decide the best for their newborn babies. Furthermore, keep the tone smooth and conversational so that your readers get some assurance from your page and make the next visit.
Write for humans:
Yes! The ultimate answer to your question- how to write SEO content articles is here! After understanding your audience, it’s important to write for them. But, writing for them doesn’t mean using heavy words with no break and extremely formal language.
So, when you are writing SEO content, the first thing you have to keep in mind is that search engine is free space. It is for all types of people of all ages, countries, genders, and academic qualifications. Although writing for target audiences is always suggested, yet your content must be for all.
Hence, try to use informal language and an interactive tone while writing your SEO content. It will enable all types of people to read your content. Paradoxically, content that sounds robotic, keyword-stuffed, will never captivate people.
Use keyword-rich phrases:
Always use keyword-rich phrases both in your headlines and throughout the entire content. It will not only enable your audiences to know what your content is about but also assure you a good rank on the search engine.
But, here is a red flag! Do not opt for irrelevant keywords and use them here and there throughout your content. Remember, using irrelevant keywords and overstuffing them may cause pessimistic results. Although you can get enough traffic by overstuffing keywords, the traffic will not be organic. Your content will sound robotic, and the visitors will never come back to your page.
So, search for good keywords and use them sparingly for the organic growth of your website.
Do not continue with only one type of content:
As human beings, we are fond of variation. Hence, your page should also encompass variations.
For example, if you are writing blog posts for a while now, try to write something else the next time. There are lots of content types are available. So, do not stick to only one. If you have written a review of a certain product on your page recently, make sure not to repeat it the next time. You can write something a little more conversation and light-hearted for your next topic. So, select wisely, employ good SEO strategies, and never miss a chance of impressing your audiences.
Proof-reading is the key:
As mentioned earlier, making mistakes is pretty normal, unless you are an expert with extraordinary writing skills. But, it is not a problem. The problem is publishing or posting those contents without proofreading.
So, whether you are an experienced writer or not, proofreading always works for you. Hence, make sure to proofread your content before posting. You can use several websites and applications for doing this job with ease. Whatever you do, you should always be sincere while proofreading. Read your content from top to bottom, not once, but twice, thrice, or more than that if you want. In this way, you can efficiently rectify your errors and present a polished, grammatically correct, and good-quality piece of work to your audiences each time.
Propel content with social media:
Social media plays a big role in today’s world. The days are now gone when people used social media only for sharing pictures, videos, and making memories with family and friends. With time, social media has expanded its boundaries.
So, as a wise businessman, your goal should be to use social media for immense growth in your website. You can use several social media platforms like Facebook, LinkedIn, Instagram, Twitter, etc., for promoting your website. Try to post all new articles on your social media and leave the link of your current SEO content on your accounts.
Moreover, you must concentrate on your social media accounts and handle them wisely for getting positive responses from your social media followers. Remember, a big number of your target audiences are your social media followers. So, try to engage the same amount of time and effort on social media as you put in your content and website.
In case, you are not getting positive results yet, change your approach. Make sure to take control over the shared links, their appearance, etc. For this, you have to open the technical graphs of different social media platforms and review your growth. Additionally, you can filter pages according to your preference and requirement.
Here are some social media SEO tactics you do not know.
● Social media channels work as search engines. So, select relevant names for your social media accounts and interconnect each platform for the convenience of audiences.
● Use social media for promoting your service or products. Make sure to keep followers updated by regular posts, stories, etc.
● Remember, social media accounts also rank in search engines.
● People show more interest in social media posts than a conventional website, packed with information.
What are some Dos and Dont’s of writing SEO content?
So, now, when you have understood pretty much the basic techniques of how to write SEO content, it’s time to enlist the dos and don’ts.
First, have a look at the Dos:
● Make sure to answer your audiences’ search queries
● Opt for good and organic keyword research
● Improve your content’s readability
● Try to encompass multimedia files in your content
● Use bullets and numbering
● Try to explore different content styles and strategies
● Keep your content easy and write it for everyone
● Make your content unique
Now, the Don’ts:
● Don’t repeat the same thing
● Don’t overstuff your content with irrelevant keywords
● Don’t forget about the competitors
● Don’t copy contents from other pages
● Don’t forget to focus on the headlines, meta description, subtitles, etc.
● Don’t be inconsistence
Hopefully, you have compiled all information about the process of writing top-notch, scoring, and appropriate content, rich in SEO. You can expect your website on the top-ranking sites list by following these proven SEO strategies.
Until you get the anticipated reach and traffic on your website content, do not lose hope! Remember, it is not the end of the world. So, retrieve new hopes, follow the right SEO framework, rewrite your content, and probably one day your website will be on the top sites list for sure.
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Last Updated in January 2022 by Lukasz Zelezny