All you want to know about how to check competitor website traffic. It does not matter whether you are a newbie or an expert in the digital marketing world; checking your website’s traffic is among the key tasks you should frequently engage in. As a content maker, keeping track of your website’s analytics and progress is essential.

For instance, if you are the publisher of an article, you can always return to check the ones with good performance and poorly performed ones. From the results, you will publish new articles having high opportunities to perform well. Nevertheless, a website traffic checker is not the only thing you should engage in but also focus on familiarizing yourself with your competitors’ activities.

This will enable you to design tweaks for your website and be ahead of others. Checking your competitors’ websites can offer you ideas on different metrics including, page visits, special visitors, and perfect keywords. You might be motivated by various websites concerning types of articles that will do well on your sites.

To check competitor website traffic, one option is to use traffic analytics reports.

These reports provide detailed information on a website’s traffic, including the number of visitors, where they come from, and how they interact with the site.

There are several tools available that can generate traffic analytics reports, such as SEMrush, and SimilarWeb.

To access these reports, you will need to sign up for an account with the traffic analytics tool and add your competitor’s website as a property.

What is website traffic analysis?

This is a way of collecting and interpreting main data points describing web traffic to and from your website. Website traffic is the knowledge about how many users visit your site.

Web traffic checker breaks down data through particular metrics to organize the information and assist one to understand visitors to their sites, how long they spend on the site, what they are doing, and why they leave your site.

You can easily create pattern models that notice potential weak areas in your website and inform you about the goof progress when you have accurate and immediate website traffic data.

One of the key components of a comprehensive SEO strategy is competitor analysis, which involves researching and monitoring your competitors’ websites to gain insights into their strengths and weaknesses. By understanding what your competitors are doing, you can identify opportunities to improve your own website and increase your chances of appearing higher in search engine results pages (SERPs).

There are several competitor analysis tools available that can help you analyze your competitors’ websites and track their traffic. These tools can provide a wealth of information, including how much traffic your competitors are receiving, what keywords they are ranking for, and which pages are generating the most traffic. This information can then be used to inform your own SEO strategy and help you optimize your website for search engines.

Google Advanced Search Operators are another useful tool for competitor research. By using specific operators, such as “”, you can quickly and easily see how many pages of your competitor’s website are indexed by Google, as well as which pages are generating the most traffic. This information can help you identify potential areas for improvement and make informed decisions about your own website optimization.

In conclusion, competitor traffic analysis is an important aspect of SEO, as it can provide valuable insights into what is working for your competitors and help you make informed decisions about your own website optimization. Whether you use competitor analysis tools, Google Advanced Search Operators, or a combination of both, tracking your competitor’s traffic is a crucial step in improving your website’s visibility and ranking in search engine results.

How do website traffic analysis tools function?

The particular process to check competitor website depends on the tool you are using. However, they share some steps. There are many essential metrics offering insights into website performance and strategies to use in business.

Website analysis tools function by measuring essential metrics and datasets, highlighting areas where your site is properly functioning and needs some work done.

What is the common website traffic metric that your tools can measure?

Traffic sources:

What is your visitor’s origin? Are they search and landing your website directly or through social media posts, paid searches, and emails?

The level of traffic number can easily tell the success chances of your website. Tracing traffic sources assists in identifying particular successes and discovering problems.

Page views:

Here, you will know the specific number of users who have visited your website n a particular page. It will aid in pinpointing the common pages on your website and enable you to use them as a template for poorly performing pages.


Metrics indicate how many visits are on your site and account for both first-timers and returning users. This is a perfect metric to show the total growth for some time, but it is not the best sales and lead generation indicator.

Special visits:

This will offer an individual a better indication of website success because it recognizes every first visit for users. This is important in separating loyalists from prospective clients.

Bounce rate:

It describes the percentage of visitors viewing pages on your site and left without doing anything. Having a lower bouncing rate in a business is a perfect thing.

Conversion rate:

This is how many users convert before exiting your website. There will be more qualified leads and increased sales when there is a high conversion rate.

What are the best tools to check competitors’ website traffic?


You won’t have any regrets if you choose Ahrefs as a tool to help you check traffic on your website. It is more efficient during link research, and their index is usually updated after every thirty minutes. This enables you to receive valid and reliable data. With Ahrefs, you can get efficient results and export date or filter reports as you want. It is more of a link checker tool than a tool for measuring traffic. It is not free; therefore, you can access different features such as labs, SERPs analysis, reports, and site explorer upon your subscription. The tool’s price depends on the volume of data you are accessing. Generally, Ahrefs is perfect for link research.


Alexa is a perfect tool for those who want to predict a website’s popularity. It does not offer an accurate traffic number, but you will compare your website with the rest accurately. It enables one to monitor general and common traffic trends. You get an extensive index, although people who have installed Alexa toolbar in their browsers are taken into account by the tool. Alexa also offers the common search questions list for a website commonly referred to as performing keywords. Alexa is only disadvantageous because of its inability to offer traffic estimates for small or newbie websites.


This is the most suitable tool because, with just a click, you can acquire every information you need to know about your competitors. You have to key in your competitor’s website and acquire information about organic keywords, traffic, rankings, and many others. SEMrush can be used to; know traffic estimates and your competitors, explore your competitors’ ranking, acquire ad keywords, and check the mentioned data in a graphic format.


Buzzsumo lets you know the most shared information from a competitor’s website. When there is a high share count, it’s an indication that the demand for the content is high, and you can utilize this insight to design your content. The skyscraper technique may help you outrank competitors’ top shared content, increasing traffic. This tool also helps locate the best performing content and major influencers in a provided topic. If you are using a free plan, you are restricted to up to five entries, and upon upgrading, you will view the whole list.


This is among the best online traffic checking tools largely used digitally. It will enable you to acquire traffic insights for your competitors’ websites. You will view how many leads are coming from various funnels. Additionally, you can design a different project and monitor any website you are interested in using all metrics. A lot of information about websites can be extracted through SimilarWeb. This tool will enable you to know the traffic estimate of websites including, complete monthly visits, average visit period, pages per visit, bounce rate, and top referring sites. All of the content can be derived about a website on SimilarWeb including, the interest of the audience, important topics, same sites, and any related mobile application of the website.

Open site explorer:

This tool was created by Moz and is used to find out your competitors’ websites backlinks. It helps in finding link-building chances and realizing potentially damaging links. Open site explorer displays websites’ domain authority, which measures main domain ranking potential in search engines. This tool will also help you find any site’s page authority. Details concerning top websites pages and linking domains are present on this tool.


BuiltWith is an important tool that helps in digging up technologies used by the website. You may be having an e-commerce portal, and you need to know whether it is using Magento or WooCommerce or something different. BuiltWith tool will aid you in all these.


This is a free online tool used to test and create websites reports around important parts such as accessibility, SEO, social media, technology, and marketing. You do not have to pay for a Nibbler to use it, but it is restricted to only three reports. It might be of much help when you need to measure the meta tags, social interest, content per page, and website code quality.


You can use WPThemeDetector tool to discover themes and plugins used on the site if your competitor’s website is functioning using WordPress. Do you want to offer the same experience to your users? Then this tool is a perfect choice for you. Ensure you acquire a customized WordPress theme suiting your needs and not a clone of the competitors’ website. This tool will help in discovering the commonly used WordPress theme in websites.

Google AdWords Display Ad Planner:

This is a perfect tool for accuracy. It has been created to assist advertisers in identifying opportunities for advertising based on keywords or placements.

Google Insights:

It offers general trends in regional information, key phrase groups, and a list of key phrases. When you need to learn about the best key phrases and groups of key phrases to use, Google Insights is a perfect option. You will see which group phrases are important to generate additional traffic to your site. Its only disadvantage is when it comes to the complexity of data that makes them hard to read.


This is an all-in-one solution SEO remedy that enables users to research keywords, track rankings, and check the website traffic globally. During your website search, you will be offered an overview of the site’s total organic and paid traffic every month and the number of keywords the site is ranking for.


It has both free and premium package that gives many useful websites traffic data. It is simple to use and has a straightforward interface. Ubersuggest tool offers a detailed breakdown of what your competitor’s website entails over time; it shows the keywords they use that lead to high traffic and the common site pages.


WebCEO is a perfect suite of SEO tools created for agencies and people searching to manage several projects using a single remedy. It is quite different from other tools because it does not allow you to directly search different website traffic data. Instead, users create projects using their website and then use the competitor’s metric tool to analyze related sights’ traffic.


 It has different tools to improve a business in its search performance. Sitechecker Pro offers many free tools, such as its traffic checker to check the website’s traffic.

How to check traffic on a competitor’s website?

Sometimes, you may want to monitor your competitor’s website traffic if they have more traffic than you. This means they are engaging in something you are not doing. And by finding out what this is, you have a high chance of winning more customers leading to high traffic.

It is key to monitor your competitor’s website to have an idea of what they are doing to attract more traffic. Watching how your competitors achieve their success is important if you want to outperform them with your campaigns.

Luckily, this can be easily achieved or done. You have to engage in a simple process, and you will acquire everything needed to reoptimize your marketing. Have you asked yourself how this should be done? It involves different seven steps, including;

Step one: Lay out a plan:

This is the very first thing you should do before trying anything. You need to have a sense of direction for the process not to be murky. From the beginning, you have to create two parameters including, goals and competition.

  • Goals: What information do you want to know and learn about your competitors.
  • Competition: Who are your competitors? What particular businesses will you focus on?

It does not matter if you have a clear list of your competitors; drawing up a clear plan is still necessary. If you face challenges, you can try searching for targeted keywords in Google to know which business is at the top.

Step two: Collect important competitor spying tools:

You can collect specific important information about your competitors, but this will not be of good health unless you know some of their spying tools to help you get along. The spying tools enable you to access particular pieces of information you would not manage to locate. These competitors spying tools include;


This webFX competitor tracking software directly compares you with five competitors at a go.


It is a tool that enables you to view every place a competitor has visited in Google in organic and paid search results.


It specializes in keywords enabling you to view keywords your competitors are ranking for.

Step three: Check at the competitors’ web information:

When you check competitor website traffic, you will manage to view the number of people who visited their site and also find information within a short period. It is majorly focused on learning the method used in achieving the traffic.

What attracted several customers to their site? This can be answered by web content. Checking your competitors’ websites will enable your site to get more traffic. When you view the available content, you can perfectly tell ways of optimizing your content.

Step four: Identify the keywords to focus on:

Besides checking your competitor’s content, you can check what keywords they use to rank the Google information. What searches are they targeting and the ones resulting in the most traffic? In these cases, a tool like SEMrush can be used to see the keywords used to rank your competitors. As a result, you may see which keywords are bringing the best results for them and use them for your search marketing.

Step five: Check your competitors’ social media campaigns:

Social media may not look like a perfect platform to monitor your competitor’s website traffic. Nevertheless, many businesses use social media as the most consistent traffic source, specifically if they begin to post links to their latest blogs. Therefore, you can gain from checking your social media competitors.

Step six: Purchase from your competitors:

Always purchase your competitors’ products and services and offer them more revenue. During the purchase, you will know something concerning their buyers’ experience. What areas of the buying process are they perfect? What do they need to work on? You will know how they are accomplishing a lot of traffic if you do the purchase alone. After that, the knowledge acquired can be used for your conversion process.

Step seven: Be aware of when to stop:

It is critical to be informed about your competitors’ progress and know where to draw the line. Many marketers spy on their competitors and fail to compare them with their businesses. Do you want to be stocked in a cycle of watching your competitors succeed and be demotivated about your campaigns in response? Definitely no.

Everyone will wish to get in, collect information and return with personal campaigns. This is where developing a plan becomes a significant aspect. You have to be aware of areas to draw the line and return to your marketing.

Importance of website traffic analysis.

  • It helps to completely and deeply comprehend ways of acquiring traffic and what it may result in if stopped.
  • It assists in understanding which is the most important traffic for you as a source of medium.
  • It indicates how many viewers your site had and their interests and demographics.
  • It enhances bounces rates and adjusts depending on the user’s behaviours.
  • It strengthens one’s content strategy and engagement rates with better keywords, SEO, and perfect posting time every week or daily.
  • It highlights the performance of pages for you to know which pages are performing and underperforming.
  • It offers new ideas and shows what your competitors are doing to gain more traffic.
  • It will also indicate where your website traffic results from, the engagement of the visitors, and how much they spend on your website.
  • You will be able to identify the main words your competitors are being Ranked for on their websites.
  • You will know the pages and posts that encourage more traffic on your competitors’ websites.
  • You will know the channels resulting in the most traffic on your competitors’ websites.
  • Traffic analysis helps in understanding which one is more profitable.
  • The analysis helps in making one understand which traffic needs focus, growth, and work.
  • It aims at market development. Which people are you targeting in your market? What kind of people heavily spend on your website and are loyal to your brand? With website traffic analysis, you will be able to focus on targeted market segments having the highest conversion and lowest bounce rates to maximize your market spend.
  • It helps lead generation success. Are you receiving high-quality leads from your registration forms, signup of newsletters, marketing campaigns, and inbound content? With website traffic analysis, you can join the dots to know whether your lead generation strategy is functioning as expected or needs some adjustment.

When analyzing your competitor’s website traffic, a lot can be revealed, including;

  • What pages and posts bring much traffic?
  • What keywords are used to attract visitors?
  • Their main source of website traffic.
  • New topic idea and insights content.

Competitor Website Traffic Analysis Conclusion

In summary, knowing your competitor’s strengths and weaknesses strengthens your strategies. When you want to check website traffic, it is more accurate and easier to use analytic tools. Various tools can be used to check competitor website traffic.

It is important to familiarize yourself with traffic analysis to make your website more impactful and effective.

You will manage to view many websites’ statistics and metrics including, location, approximated time on the site, bounce rate, keywords resulting in traffic, and most visited pages.

When your website is armed with a proper traffic analysis tool, you will manage to discover your top site pages, track the trend of your visitors, calculate conversion rate and make sure your marketing spending changes into an increase in sales and conversions.

Comprehending what encourages more traffic on your competitors’ websites will enable you to get some main words and topics to write content on your website that will lead to more traffic.

Competitor traffic analysis is a critical part of any comprehensive SEO strategy, as it helps you understand the amount of search traffic that your competitors are receiving and how they are ranking in search engine results pages (SERPs). This information is invaluable in helping you make informed decisions about your own website optimization and improving your rankings in search results.

There are several other competitor analysis tools available beyond Google Advanced Search Operators, each offering a unique set of features and capabilities. Some of the best competitor analysis tools allow you to track your competitors’ search rankings, see which keywords they are ranking for, and monitor changes in their traffic over time.

Last Updated in 2023-02-11T00:28:20+00:00 by Lukasz Zelezny