Content strategy refers to planning, development, management, and distribution of content. In simple terms, Content strategy means... visit to find more.
It is difficult to provide an exact definition for content, especially the one that is agreed upon by all SEO experts and Content Strategists. As difficult it is, some of the top rank marketers have from around the world have given us definitions of content that gives us a solid starting point.
Content is high-quality information that entertains, enlightens, teaches, or provides solutions to the people who consume it. The content can be in the form of audio, video, text, images, and/or presentations. The content can be for your web landing pages, blog posts, presentations, marketing campaigns, etc.
For the success of a marketing campaign, it is extremely important that the content is of good quality. The content found on the internet is not always of good quality and it does not provide any type of relevancy or usefulness to the intended audience.
Therefore, building a content strategy is important and necessary to successfully run a marketing campaign. In this article, we will answer all the questions related to blog content strategy like what content strategy is, how to create a content strategy plan, how to use content, etc.
Content strategy refers to planning, development, management, and distribution of content. In simple terms, Content strategy means getting the right content to the right audience, at the right time and right place.
It is a set of rules and guidelines that is responsible for satisfying business goals and requirements through content creation. Your content strategy addresses the goal that you have in mind for your business, whether that be making your business easily approachable or differentiating your business from your competitors. It also creates a consistent message and style so that the content created across teams conveys the same message. And while the content created may vary by platform, but it all serves the same purpose.
Planning a Content Strategy is important and necessary to achieve the desired results in the online world. It is not as demanding as it sounds. Few hours of your day are more than enough to come up with a well-written content strategy plan. Here we will guide you on how to plan a content strategy in five steps. So, let us get started.
“What should we create and, why? “
Defining your goals is the answer to the above question. Your goal is your ‘WHY’. Having a clearly defined goal will help you to push through all the other steps and all the obstacles that are bound to show up.
Now, the next question is how you will define your why? Answer the following questions.
Do you want to…
After answering all the questions, choose no more than two or three of the above objecting for your blog content strategy. More objective will make your blog unclear and it will not be able to achieve the desired results. Also, be very specific with your goals. Simply stating the objective “increasing sales or getting more traffic” is not enough. Your goal should include how much sales you want to increase and in what timeframe.
For example, A freelance artist has a blog whose primary goal is to build a brand name around his name by educating customers about what he does by showcasing his work, with the secondary goal of increasing sales by 10% in 3 months.
Once you have you’re why it is time to figure out where you want your content to reach. In order to do that, you must go through targeted market research.
Defining a specific goal is not enough until you have information about your target audience. For that, you must do target market research.
So, how do you do target market research?
To begin with, ask yourself the following questions:
Above questions will help companies to know about their customer’s demographics (i.e. who they are, where they live, how old they are, etc.) But the important thing they do not know is about their psychographics (i.e. why they buy).
According to Brad Smith, the content expert behind Codeless, to date, the successful blog posts follow the old PAS (Problem Agitate Solution) copywriting principle. Such articles begin by introducing the root problem the readers are facing, then they dig into the symptoms, and try to target readers’ pain points. Finally, the provide a solution by offering an idea, a product, or service or anything else.
Using PAS principal effectively for creating blog content, you need to understand three things.
You can find answers to these questions by conducting surveys, interviews, etc.
Once you have all the information, you will be able to create blog content that will do a lot more than just increasing your social shares.
After defining your goals and conducting target market research, the next question that comes up is: How do we know which topics and phrases to create content around?
The answer is Keyword Research.
Keywords are the base of an effective blog content strategy. Without them, it will be extremely challenging for you to rank your page well on the search engines. So, before we do anything else, we should figure out which keywords and questions/phrases interest our target audience.
Keyword research is not all difficult. It can be done in four simple steps-
There are other parameters and complications like page load speed, number of shares the article received, time spent, etc. that can affect your ranking on search engines. Also, you do not need to base all the article topics on keyword research. SEO should not control your content strategy. It should factor the topics and message of your content. If you may not find an opportunity for a specific keyword, it should not stop you from sharing your knowledge and information with your target market. The generic keyword with Best Possible Content will also help you to rank higher in search engines.
Now, you have got your keywords and you have narrowed down a list of high potential topics to create content around. Now it is time for you to build your own content. While building content, it is all about finding the balance between quality and speed of content production. An amazing piece of content needs to be built not just written.
Step 5 – Promote Your Content
If nobody sees your content, then nobody will become your customer. Hence, in the final step, Promotion is an important part of content strategy. There are many ways in which you can do that. Few ways are-
Your online web content strategy is extremely important to your SEO ranking and position on search results for certain keywords, and having a strong, positive content strategy can bring you leads and prospects, build your website’s traffic, and significantly improve your company’s reputation.
Blog content is a fantastic way to rank super well for certain keywords. By using SEO optimization in your blog articles, you can push your web pages up the search engine results positions, and make your website and thereby your services way more visible to potential customers! Writing helpful, engaging and well-structured blog content is the number 1 way to hit on the right keywords and earn the favour of Google’s cryptic and mysterious algorithm.
Improving your content strategy and getting support with making it better should always be a target for you – a routine even. You can never have the perfect content strategy, especially nowadays when the algorithm is endlessly changing and the business landscape shifts and changes constantly. Content strategy is quickly becoming a hugely important part of a modern company’s marketing plan, and you should not hesitate in getting support with it. Our experts can help you plan out the best content strategy and rank well for keywords in search engines. We have extensive experience in this field and we can build an excellent content strategy which will propel your business to new heights, and increase your visibility to new, top ticket customers and clients.
When it comes to content marketing, many people have no idea where to start. Their focus is only on the “content creation”. While it may be tempting to start posting your blog posts as they come to mind, having a blog content strategy in written will save you hours and will show more results.
It only takes a few hours to put together a blog content strategy. Consider the content strategy equivalent to sharpening your ax. Sharper the ax, a better chance to cut down the tree. Similarly, you will have better chances of succeeding if you have a written content strategy.
If you have any question about crafting a content strategy for your business, blog, or website, feel free to mail us at lukasz@zelezny.co.uk or connect with us on our social media handles.
This post was last modified on December 28, 2022
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