All about product name SEO. E-commerce search engine optimization (SEO) isn’t limited to generic keywords. You can use it to rank for all keywords, including product names. According to Oberlo, over three-fourths of all online shoppers research products online before making a purchase.
They may search for the name of a product to learn more about it. You can reach these online shoppers by ranking your e-commerce store for product names.
Create URLs With Product Names
Creating product page URLs with the names of their respective products will lead to better rankings. In 2016, Google’s John Mueller said that keyword usage in URLs is a small ranking factor. Pages that feature a particular keyword in their URL have a better chance of ranking on Google for that keyword.
Product names are keywords. Each product page should have a URL that reflects the name of the advertised product. You don’t need to include any other keywords in them. Product names alone should suffice when creating URLs.
Optimize Product Photos With Names
Optimizing product photos with the names of the depicted products can help you rank for them. Product photos are image-based computer files. Regardless of the specific format, you can customize their filenames just like all other computer files. Product photo filenames should feature the names of the depicted products. As search engines scan the filenames, they’ll see the product names
In addition to filenames, you can customize the alt text tags of product photos. Alt text tags are used to create text descriptions for images. Online shoppers who use text-to-speech reading software may hear them. Text-to-speech reading software will analyze alt text tags, after which it will play them aloud via the computer’s or device’s speaker system.
While most online shoppers and other visitors won’t see alt text tags, search engines will see them. They use alt text tags for rankings. For each product photo, create a custom alt text tag that includes the name of the depicted product. You can mention other details about the product, but make sure the alt text tag includes its name.
Include Product Names at the Beginning of Meta Title Tags
When creating meta title tags for product pages, don’t forget to include product names. Meta title tags are used to create titles for web pages. When online shoppers load a product page, they’ll see its meta title tag in their web browser. Search engines may serve meta title tags in organic listings for product pages as well.
Each product page should have a unique meta title tag. To rank for product names, include them at the beginning of these tags. You can create meta title tags using only product names. With that said, organic listings have a maximum length of about 60 characters for the meta title. If a product name exceeds this limit, only part of it will be displayed. Therefore, you may need to use shortened names in meta title tags for some products.
Product Name SEO – Emphasize Product Names in Descriptions
Don’t forget to emphasize product names in descriptions. Descriptions, of course, are content marketing pieces that describe the products on your e-commerce store. Each product page requires a description. Shoppers will read the description to learn about the product’s benefits and features.
Search engines read product descriptions as well. While they don’t read them to make purchasing decisions, search engines do read product descriptions for rankings.
You can emphasize product names in descriptions by including them in H1 and H2 tags and by formatting them in bold or italicized text.
Heading, bold and italic tags signify importance. Keywords wrapped in any of these tags are considered more important than plain-text keywords. They will stand out from plain-text keywords, so search engines consider them to be more important. You can emphasize product names in descriptions by using heading, bold or italic tags.
Build Links With Product Names in Anchor Text
Building links can help you rank for product names. Just include product names in the links’ anchor text. Anchor text is the interactive string of visible characters in a link. Online shoppers can click any part of a link’s text anchor text, which will direct them to a new page.
All types of text links can have anchor text. If you’re building a link to a particular product page, try to include the name of the product in the link’s anchor text.
Whether it’s an external link or an internal link, it will encourage search engine rankings for the included product name. Including product names in anchor text is an easy way to rank for them.
Product Name SEO and Embed Schema Markup
Another tip to rank for product names is to embed schema markup. Schema markup is structured data. It’s used to provide specific information about pages. You can embed schema markup in product pages. As long as you use the right properties, schema markup can help you rank for product names.
There’s a special type of schema markup for products. Available at schema.org/Product, it supports dozens of properties, one of which is the name property.
You can use the name property to mention product names. While optimizing product pages, use the schema markup with the name property to convey product names.
Things also to remember about
With the name property, product pages are eligible for rich results on Google. Rich results are enhanced organic listings. They still feature all of the same information as standard listings, such as a meta title and description, but they are enhanced with additional information in the form of schema markup.
Product names are one of them of the most valuable types of SEO keywords for e-commerce stores. They indicate a desire to either learn more about a product or purchase a product.
Creating URLs with product names, optimizing product photos with them, including them at the beginning of meta title tags, emphasizing them in descriptions, adding them in anchor text and embedding schema markup can help you rank for product names.
For example, if you are selling a brand new laptop, you might want to include the brand name and model name in the title to make it easier for people to find the specific product they are looking for.
In addition to including relevant keywords, it’s also a good idea to make the product title as descriptive as possible. This will help differentiate the product from other products on the market and make it more visible to potential customers.
For example, instead of simply calling the product “Laptop,” you might want to include details like the processor type, memory size, and screen size to give people a better idea of what they are getting.
High Quality Images
Be sure to include high-quality product images and use product schema to help improve the visibility of your product online. Product schema is a type of code that helps search engines understand the content of your product pages and improve their ranking in search results.
Using schema can help your product stand out from other products in the same category and increase its chances of being found by potential customers. Additionally, using good product images can help attract the attention of potential customers and give them a better idea of what the product looks like in real life.
Observe GSC and GA
Another important aspect of creating a product name for an ecommerce website is to consider your overall SEO strategy.
This means using tools like Google Search Console and Google Analytics to understand how your website is performing in search results and what keywords and phrases people are using to find your products.
By conducting keyword research, you can identify the most commonly used terms in your industry and include them in your product titles, meta descriptions, and category pages to improve the search engine optimisation of your online store.
Engaging meta description
Another way to improve the SEO of your ecommerce website is to focus on creating engaging meta descriptions and using internal links to connect your product pages with other relevant pages on your website.
Meta descriptions are short summaries of your web page’s content that appear in search results and are used by search engines to understand the context of your page.
By crafting compelling meta descriptions that include relevant keywords and phrases, you can improve the visibility of your products to your target audience and increase the likelihood that they will click through to your website.
Internal linking, on the other hand, helps search engines understand the structure of your website and can improve the ranking of your product pages.
By linking to your product pages from other relevant pages on your website, you can help improve the search engine optimisation of your online business and increase the chances that your products will be found by potential customers.
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Last Updated in 2022-12-29T00:56:21+00:00 by Lukasz Zelezny