Ranking is essential, no matter if you are a criminal attorney, an civil litigation attorney, or a family lawyer, there are SEO strategies that will help your ranking. If you are not as famous as your competitors, you will need a top ranking to get your practice’s name in front of internet users.
The more people that see your website, the more opportunities you will have to get more clients. But there is a trick to doing SEO for family lawyers and if you are not an expert in SEO, then you need to not only read the following article but you need to hire a top SEO firm to help you rank better.
You do not want your potential or current clients going to a non-expert for help, set the example and avoid non-SEO experts when you want a better ranking on those search engine results pages.
SEO For Family Lawyer- Hiring The Experts
This is a common mistake made by many professionals. While they want their clients to do good vetting processes to make sure they reach your door and benefit from your expertise. These same professionals do not do good vetting when it comes to getting important work done like ranking on a search engine.
But you need to hire the best SEO company to help you or your money will be wasted. Here are the things you need to look for when you want to improve your search page ranking and gain more clients:
1. Check Their Experience
Experience can spot mistakes and problems a lot easier and faster than a rookie can. Plus, they should know the SEO and Google rules a lot better. They can make great adjustments to your SEO strategies and make sure your website is optimized for those picky search engines
2. Check References
You want to make sure you are hiring a company that is honest, reliable, and can do the job right. Contact their references to get the evaluation of former clients and how the company performed for them.
The latter may prevent you from hiring a top SEO firm that could do the job you want. Take those reviews with a grain of salt and investigate further.
3. Make Sure The SEO Company Understands Your Business
This is very important as then you know they know what to do and how to do it correctly. Those firms that do not understand your business will have a difficult time getting the right keywords and planning a good SEO strategy.
They also need to know your target audience, your competitors, your goals, and so on. If they do not ask questions about your business and these other topics, then move on to the next company on your list.
If they make huge promises about your results, then move on to the next company as well.
4. Are They Good Communicators
Do they communicate to you in a very literate, coherent, and easy-to-understand manner or do they just ignore your questions and do not tell you anything at all?
You will want to have a company that is very effective and clear in its communication style. Plus, they need to make sure they update you in a timely manner so you know what is going on at all times.
They will simplify technical terms so you understand what they are talking about. If they are slow to respond, thank them for their time and hire someone else.
5. They Need To Know The Latest Trends
Not only that but they also need to know the latest strategies that will work and not put your website in search engine jail. The latter is not a good place to be.
Using outdated methods will only hinder your website’s rankings and produce low to no results. The best companies stay current with all the new trends and strategies a search engine criteria change all the time.
When you find a company that adapts quickly to the new changes, that is the company to hire. You get maximum results in that situation.
This is the new trend in business and government operations. All that word means is how open is that company about its business practices, strategies, tactics, and the risks involved.
If the company makes huge promises or guarantees that is not being transparent but just trying to get your business. There are no guarantees when it comes to SEO results.
It is a red flag when one of these SEO consultants refuses to go into all the details with you. Keep looking for one that does.
7. The Fees
Are always an important piece of information. Some of the best will be very expensive and some will be affordable. Cost is not always an indicator of ability or results.
Make sure their fees are reasonable and match the work that is to be done. There should be a variety of fee levels. The company may have the option to be paid by the hour, by the project, and by a monthly retainer.
That is because good SEO consulting companies work in all three areas and their fees reflect the work they can do. Do some comparison shopping to make sure you are being quoted reasonable prices for the work to be done.
SEO For Family Lawyer- What To Avoid
There are a lot of SEO consulting companies out there all trying to get your business. But if you want to have a successful ranking and get more clients, then you need to avoid those agencies that practice any or all of the following.
1. Practices Black Hat SEO Strategies
If you hire a company that does these things, then you have ruined your chances of ever ranking again. Some of the black hat techniques are:
- Keyword stuffing
- Invisible texts
- Link farms
- Doorway pages
- Unrelated keywords
- Duplicate content
- Page swapping
- And a lot more
2. Make Guarantees Or Promises They Cannot Keep
This is a big problem with some SEO consultants as they want your business and lock you into one of their tough contracts. They may say that other companies can produce results in 4 months, but they can do it in 4 days.
If you hear those types of problems it is time to go to the next SEO consultant on your list. Using unrealistic claims or false guarantees is a red flag and you should avoid that company.
3. They Fake Results
It happens even if you do not believe it or have not had it happen to you. There are underhanded SEO consultants that just want your money so they fake the results and put those fake results in their reports.
They figure you can’t check those results or know if they are fake or not so they take advantage of you. Check their references to see if any of their previous clients caught them doing this.
Good companies will be very open about their results and yours.
4. Avoids Doing Constant Maintenance
With the ever-changing world of SEO, constant maintenance is a must. The company needs to be able to optimize your website to stay up with those changes.
Plus, links break, content gets outdated and keywords change. Optimizing a website is not a one-time job. It has to be continually done to make sure your website stays in the search engine’s good graces.
Without constant upkeep, you could lose your ranking. Staying at number one is not a guarantee
5. Does Not Analyze Your Competitors
If you want an edge over the competition, you need to know what your competitors are doing SEO-wise and business-wise. If your SEO consultant does not care about this important SEO factor, then you need a new one.
Knowing what your competitors are doing is one way the SEO expert shows that he cares about your company. He or she will use the information to help your website rank higher than the competition.
Some Final Words
That is why you give our company a call. We have over 10 years of SEO experience and we can help you to optimize your website for better ranking. Call us today to see what we can do for you.
Last Updated in 2023-01-29T17:34:24+00:00 by Lukasz Zelezny