Last Updated in September 2021 by Lukasz Zelezny
In this blogpost
Imagine your website removal from Google due to illegal malpractice. That would mean that your site could lose a lot of traffic because Google is a significant browser. Therefore, even if you are looking to increase your site’s ranking in the SERP, you should ensure to follow the required process. White hat SEO is the legal practice that a website adheres to improve its ranking on the search engine result page. Every website should focus on increasing its rankings using the right channel since manipulating browser algorithms could cause a permanent ban from its platform.
What is White Hat Marketing?
White hat Marketing refers to search engine optimization strategies that operate according to Google guidelines and expectations. It applies techniques to enhance a site’s ranking by simply following the critical path without manipulating the Google algorithm.
These strategies help provide visitors with relevant content that enhances user experience instead of implementing spammy techniques to help you improve website ranking on the search engine result page.
White Hat SEO Techniques
It is essential to create a strong foundation for your website and business, possibly by having a clean track record. A good reputation based on integrity and honesty might take time to build but will have long-lasting results instead of a corrupted one. Here are some of the techniques that might help you create a robust and reputable website and business.
Ensure you Satisfy Clients’ Needs
Customer is always the king; therefore, their satisfaction should be your greatest priority. Once the users’ needs are satisfied, that will help increase your website traffic and gradually translate to good business and improved site rankings on the search engine result page.
There are several common user intents or need; they include transactional, commercial, and informational intent. For instance, suppose a user goes to a jewellery website. In that case, the assumption might be commercial or even transactional objective, whereas if they visit a website dealing with software management, we might assume informational intent.
To satisfy your user intent, you need to be sure to know what they might be looking for in your website; secondly, be elaborate in your content to fit a particular keyword. Thirdly, program your content to accommodate skimmers, and lastly, you might also use images and videos to provide illustrations.
Sites that use white hat SEO choose names for their brand because they deem it fit, unlike websites that use black hat SEO that select brand names that will influence their rankings. Such should not be the case. Make sure to choose a name that users might easily remember and one that sounds incredible.
Create a Mobile-Friendly Site
Since almost half of the global population uses mobile phones on the internet, your site should be optimized for viewership on mobile phones to increase leads; since your clients will not stay on your site if they find it challenging to navigate.
Therefore, ensure that you optimize your site for mobile use by typing the site’s URL on the Google Mobile-Friendly test tool and getting a screenshot highlighting how your web pages appear on phones; it will also provide you with recommendations if you need optimization.
Provide Useful Content
You should generate relevant content in terms of information and observe to ensure it is authoritative so that others might use it to make references. Such will help you get to click through that will consequently improve your organic traffic presence.
Similarly, provide the necessary keyword research option to ensure the content incorporates secondary and primary keywords, helpful to clients’ search queries. Otherwise, the users will not stay on a website that they do not find what they need, making you lose customers.
Benefits of White Hat SEO
White hat marketing is significant since it brings sanity to SEO; there would be no order regarding search engine optimization without it. There is a need for regulation; without proper guidelines on how site owners should operate their sites, users will have to go through a challenging and rough time to get whatever they are searching for online.
Such rules create a healthy balance between all the stakeholders. Provides site owners with an equal platform to help improve their websites ranking.
On the other hand, Google algorithms rank quality content, thereby providing users with what they need at ease without going through many irrelevant searches. Here are some of the benefits that white hat SEO brings to your website.
Protection of Website Reputation
Implementing legitimate strategies shows you respect and understand the need to provide your clients with the best quality content they require, which is a significant step to attaining and retaining click-through and organic traffic. Though the whole thing might sound difficult but it will eventually help you reap long-term success.
Unlike manipulating Google algorithms to rank higher, which could bring you quick, successful results, however, might get your website permanently banned if noticed. Equally, your site might suffer from penalties and search filters, thereby negatively impacting your traffic and rankings.
Steady Organic Visibility
White hat SEO is slow and gradual; it takes time before traffic increases, however. As more and more visitors visit your site, they build a steady curve. Your quality content keeps them coming back more and more, unlike when you use tricks and manipulations, which brings about steep fluctuations since users get nothing that will get them to come back to the site.
In conclusion, white hat SEO is the best strategy if you need to improve your website rankings and attain success in your business. It might be slow, but it assures your business a good reputation and steady success based on organic visibility. Secondly, it is significant since it brings sanity to digital marketing; there would be no order regarding SEO without it. There is a need for regulation; without proper guidelines on how site owners should operate their sites, users would have to go through a challenging and rough time searching for things on the internet.