How to Get a Featured Snippet on Google

Last Updated in March 2021 by Lukasz Zelezny

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It is a constant struggle to get to the top position in Google’s competitive search rankings. Even though it’s complicated, it does not necessarily mean that you can’t possibly reach there. You can outperform that and even though you’re not occupying place no.1, it is achievable by claiming the featured snippet.

If you’d like to leap to Google’s first spot without gaining back-links or upgrading the content substantially, featured snippets can assist you to that. Featured snippets represent bits of data that show up at the top of your quest results for Google. Google extracts related information from top-ranking sites and offers answers to a search.

What Is A Snippet?

In a series of search engine results, the snippet is a single result page and usually contains a URL, a title, and a page description. The snippet content aligns bits of the search term and users see their keyword addressed in the description of the snippet. To cover the components that contribute to making up the snippet, search engines sometimes use chunks of your content. Search engines decide the best snippet available from your content in most contexts, but you may attempt to bypass it by attaching a summary to the link. In this article, we shall delve further into what a snippet is.

Among the most useful bits of the online estate is the snippet. That’s the gateway to your web, and you can make it as tempting as possible. We want people to click on and stick to our page, without going anywhere else. If the search engines believe that your content is worthy, they’ll just use it.

A featured snippet appears as a frame that shows the exact response to any query. These are located just above the results of the organic scan, that’s why often named as “position zero”. Google uses an illustration most of the time in a featured snippet. The picture source might differ from the response source.

Featured snippets render it easy for users to browse online, so you can find in a snapshot the answer you’re searching for. Google chooses the right response from a 3rd party website programming and features it in a snippet. Imagine the visibility or leads you might get if Google chose to view your information as a featured snippet.

Search for web pages that already have a Featured Snippet. This way, users learn that, for this word, Google is going to display a Featured Snippet. You will also see what kind of featured snippet Google chooses to demonstrate for that word like a definition or an unordered list. This makes it super easy to customize your page for that particular form of a featured snippet.

If you try you will see that Google shows an unordered list featured snippet at the top if you search for “best long surfboards”.

You can browse for a set of keywords then. As such, if you have a database of possible keywords to utilize, you may check for each keyword and make notes whether such a phrase results in a Featured Snippet.

For a Featured Snippet, you can use tools such as SEMrush or Ahrefs to focus on the keywords. For starters, you can weed out certain keywords that don’t already have a Featured Snippet when you execute an organic keywords report using the tools. Then, it’s time to refine the content on your website so that Google decides to use the Featured Snippet with your content.

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    In a featured snippet, Google illustrates what it finds rich source because it is based on meeting consumer interest. The best part is that the featured snippet box is open to anyone who knows how to customize their content appropriately, as a source of organic content. Yet, it’s real that you have to fight extra to get it.

    How can you make it work with your content? If the slot can’t be bought, how do you take constructive measures to maintain that the top space is won by your page?

    Below are a few quick moves to build content that stars in the snippets. These are some very basic things you can use to produce content which positions in the snippets.

    Step 1 – Develop Content To Respond Pointedly To Questions

    Create detailed responses. Featured snippets are inherently informative. It won’t be into the new avenue if your content does not address questions. This is pretty much how it works.

    Search engine algorithms start looking across innumerable web pages to read the information which could best contribute towards answering a question. Once Google finds it, it displays the visualizations in a featured snippet. This makes it simpler for people to obtain the relevant data they are trying to locate.

    Keeping the above in mind, developers have to know what other questions their viewer is seeking for so that they can adapt their content to address those questions appropriately.

    Step 2 – Know The Facts That Are Being Asked By Your Readers

    Most of the searches that use a question respond in a featured snippet on the first webpage. The inquiries typically fall into the following categories:

    • How do I do that?
    • How does it work?
    • How To Get It.
    • What is?
    • What’s really?

    They can also contain “why” and “what” questions. It’s essential to consider how they could relate to your visitors with these focus areas in sight and, very specifically, how you might adapt your data to fit these types of queries. For instance, consider expanding the keyword by relatively longer terms  like “how to do a market survey” instead of hitting the basic keyword “market research.” Although the shorter keyword is too diverse, the longer imitates the question that will actually be typed into Google by one of your users. Therefore, the fully justified keyword is more likely to gain a spot in the box of featured snippets.

    Going to the Google Search bar and typing a query that the potential viewers will ask is a simple way to locate all kinds of searches. You will see that a few suggestions show up. Either one of those can be outstanding topics that are more likely to rate in the snippets for your content. There are different tools which are perfect ways to discover questions that may be posted from your audience. See what unfolds when you enter your keyword into those tools.

    Step 3 – Build Material Of Genuinely Excellent Quality

    The main thing about featured snippets you have to comprehend is that they just do not override the complicated ranking system of Google. These are one of the organic outcomes for a request subject. Over all of this, it is important to have all the basic rating criteria in mind when you build featured content.

    This implies that high quality, comprehensiveness, and user focus are the things that need to be checked in the content. Although you can’t unnecessarily stress over how your content rates because Google depends on a variety of complicated rating variables, ensuring that your material is of high quality, entertaining and important to your users is crucial.

    It boosts the likelihood of featuring in a snippet content and being open to a larger reader base. You should not cut corners to win, the content must be of high-quality and user-focused.

    Step 4 – Task On Delivering The Right Solution

    If you are not great at reacting to a particular subject, you will not win a featured space. Take a stroll in the shoes of your readers in mind. They would want responses that have comprehensive data that provides words and phrases that are appropriate. Swim deeper for your content, covering each issue on the subject that could emerge.

    In the answer, break down every step and use visualizations, from images to infographics, videos and screenshots, to back it up. Do not forget to configure your content to fit newcomers in your target market.

    You can guarantee that your content lives up to the hype by outstripping the rivals and ranks high in featured snippets around the forum. Furthermore, given that viewers have seen you as an expert in the field, readers who discover your content from a featured snippet will undoubtedly come to your site time after time.

    Here, time, money and diligence are important. For a post, it can take you around 3 weeks to come up with ideas, and about 8 months for it to turn up on Google. But then there’s the minefield. It will still rate high years after without a cent wasted on advertising!

    Step 5 – Q & A

    Using Q & A page on your site can be a perfect way to give visitors meaning, combine requests, and maximize your shot of winning it a featured snippet. Since these parts answer customer questions with exactly the same language that searchers will use, they are ready to be picked up as highlighted snippets. This will greatly increase the chances of being on the top page. Be careful that your Q&A page includes all the appropriate questions with the best answers, and all are well with the demanded format. If your Q&A page is well-organised, it will allow your readers to easily find replies.

    Avoid the temptation to be lengthy or to create the responses so brief that they are of no use. Do not hesitate to include connections to provide additional context or reference in the replies. Once you customise this section for readers, you raise the chance that Google might pick it up as a featured snippet down the line.

    Featured snippets can gain strong popularity as Google reflects on user intent and user interface. Featured snippets are the solution to most of the content issues today. These are appropriate, simple, supportive, and available on practically every channel. Furthermore, as the network develops in the near future, they tend to move and evolve accordingly.

    You will improve your web engagement and make it easy for consumers all around to discover and connect with your site. This can be done by knowing all you can do to produce content that is ready for something like the featured-snippets basket.

    Do not wait for the newly optimized content to be found by Google. You can use the Search Console to easily index everything. It’s an easy method to follow. What you only have to do is go to the Search Console and pick the tool for URL Inspection. You will see an option for “Fetch as Google”. It helps you to upload a page to Google to re-index and fetch it. It will inform Google to re-crawl the page, even though the webpage has been indexed. Which in turn lets to have your updated information and snippets faster in the SERPs.

    Using headers helps ensure that you split up each segment. It is fast and easy to layout your content with featured snippets. To provide this, use the “Paragraph styles” feature on WordPress or GoogleDocs. Formulate with headers, the moves, tables, or paragraphs. Then make sure the subheadings are grouped by the size of the font. A subheading or subtitle under a main heading H₁, for instance, should be H₂, not H₃. Google would position them in sequential order if you apply ‘step 1, step 2’ or ‘phase 1, phase 2’ to each header word.  So make sure to format the post in chronological order, too, so it’s more likely to be featured on Google.

    Write more “how-to” articles on your website. Featured snippets are a great way to encourage traffic to websites and acquire new leads. Redesigning your webpage in a fashion that allows you to optimize “how-to” content is a sensible move. A few websites create entire segments on their web pages which are explicitly designed to answer the questions of their readers.

    Many users wish to explore visually, and that is why you should rank for featured snippets with the help of images and videos. Nowadays with the help of several tools, it is not complicated to add images between each step. Canva is a wonderful tool for making your own photos. Post your own photos or select a stock picture from Canva for free. Then, to add to the images, select free icons, graphics, and more. Also, don’t forget about the video recordings. It is assumed that if you pair video with text, users are more inclined to watch a video.

    Features snippets are of four major types:

    • Paragraphs
    • Lists
    • Tables
    • YouTube snippets.
    Paragraph Snippets

    Snippets of paragraphs are by far the most popular and aim to give searchers a clear response to their question. They’re quite often shown together with a picture picked from some other link. You can get paragraph excerpts for keywords through search engines by using terms such as:

    • How to get/do/perform…
    • Why is it…
    • Who is …..
    • What is the…

    Google is searching for one small paragraph of about fifty words that provides a clear response to the search question. This is the reason Wikipedia is the global leader in featured snippets. A clear response to the question in the first sentence of the material is included in every post on Wikipedia.

    List Snippets

    There are two types of list snippets. One is numbered and the second is bulleted snippets. Where the question indicates that the user is searching for a series of steps to complete a mission, Google shows numbered list snippets. You can have a short description of the measures in a numbered list at the beginning of the article to optimize for those snippets. People like lists and no exception is Google. Google packages the headings of a list article into bullets for the bulleted list featured snippets to display a streamlined version of the material.

    Tables

    A table snippet is displayed by Google for easier readability to organize information. It does not take the same table from the data. Rather, to render it more meaningful, it re-formats the content.

    You do not really have to get a concise table to come out on top of this kind of snippet. Any data that can be seen as columns and rows can be featured. Data is better marked as tabular data if there is a comparison or correlation. Like the correlation between functionality and pricing, or sales and profit. Information in tabular form is simpler for viewers compared to free form words to make sense. Plus with tables, you have a greater chance of landing on snippets.

    Snippets From YouTube

    Google will create featured snippets from an outside database, such as YouTube.  Search engines can indeed respond to questions by using content from video descriptions given under videos. In fact, the similar your material appears to a featured snippet, the more possible it is to be seen by Google. Now the only point to bear in mind seems to be that you have to be realistic in your description. In other words, anyway, don’t include an opinion on the subject. Bear in mind that Google does not allow opinions to appear as definitions or descriptions. So, sometimes if you have a good intuition about the issue, try your part without any opinion or emotion to write the definition.

    One drawback of the featured snippets by Google is its reliability and stability. One day your content is featured, the next day it is not. Which is why it’s better to track and monitor featured snippets for keywords. For securing a featured snippet for the keyword you have to rank your site. If you don’t the next day, you will miss the answer package. Tracking featured snippets encourages you to return to the material and make adjustments such that the featured snippet response box can be retrieved. Featured snippets appear to be a capricious feature. Among the easiest and quickest ways to carry the material to the top of the search result is scoring for a featured snippet package. The best thing is without a massive marketing budget. Only thing you must do is to answer questions by your audience with the best responses you can make. You can get a simple rundown of how many of the keywords rank at position 1 as Featured Snippets compared to normal organic outcome through Rank Insights Report.

    It can be utterly burdensome to struggle in catching up with Google. It seems like the featured snippets are not going anywhere. They’re mostly on an upswing, in conclusion. This implies that search queries are dominated by pages with featured snippets. For most SERPs, snippets are the first thing that pops up, so they are more just simple links to use. Getting a featured snippet means that without ads you qualify for position 0 since that is the absolute highest-ranking place. Ranking for featured snippets is the key if you’d like to raise conversions, attract traffic to your page, and compete comfortably. There’s no reason not to strive and rank with them when you exactly know what the featured snippets are and how to optimize with them.

    Begin by figuring out which featured snippets the competitor’s rate by using “SEMrush” like tools. To discover other featured snippet possibilities, you may also access Google. To identify lots of new content and concepts, you can use “Answer The Public” and make sure to respond to all of those relevant questions within that post. For all the question, maintain the word count to no more than fifty words. Split up the content into steps and tables by using headings. And don’t forget to bring a “Q&A” Or “how-to” section to your home page to optimize for featured snippets.

    Plus, include loads of pictures and videos of good quality if you have to. Start creating audio transcripts because then Google will recognize the text and suggest snippets for those videos, as well.