Last Updated on 4 October 2020 by Lukasz Zelezny
Screaming Frog SEO Spider Tool & Crawler Software. The Screaming Frog SEO Spider is a small desktop program (PC or Mac) which crawls websites’ links, images, CSS, script and apps from an SEO perspective. The Screaming Frog SEO Spider uses a configurable hybrid engine, that requires some adjustments to allow for large scale crawling.
The Screaming Frog SEO Spider is a website crawler, that allows you to crawl websites’ URLs and fetch key elements to analyse and audit technical and onsite SEO. Learn how to use Screaming Frog for technical site audits, keyword research, competitive analysis, link building and more.
Screaming Frog is a useful tool to help you monitor and improve your site’s SEO. It has a long list of features that let you identify your website’s strengths and weaknesses, so you can make improvements. One of the best things about Screaming Frog is that there’s a free version that lets you crawl up to 500 URLs, which gives you a chance to find out how everything works. If you use tools such as Google Analytics or Majestic, these can be integrated with Screaming Frog, which added some helpful new integrations in a recent update. The following are five tips for getting the maximum benefit from Screaming Frog.
Screaming Frog SEO Spider Tool and Internal Linking Structure Improvements
One of the best ways to improve your site’s SEO is to pay closer attention to internal linking. When pages on your site are linked to other pages, this informs Google that the content is valuable and relevant to your main topic. Internal linking helps you optimize pages for your chosen keywords. As an added benefit, it also helps to keep visitors on your site longer. As you accumulate more content on your site, however, it gets difficult to keep track of your internal linking. I’ve found Screaming Frog to be an efficient way to monitor and make improvements in this crucial area.
Screaming Frog provides several metrics to assess the current state of your internal links: inlinks, outlinks, and crawl depth. Inlinks refer to the number of links pointing at the page. Outlinks tell you how many other pages a certain page is linking to. Crawl depth refers to the number of clicks it takes to get from the starting page to the page it links to. If this number is too high, it indicates that it may be difficult for search engines to actually find the link. Bringing up this information at a glance lets you identify pages that could use additional internal links.
Screaming Frog SEO Spider Tool and Duplicate Content or Low Content Pages
Duplicate content is a common problem for websites and something that can harm your SEO without you realizing it. As you publish more and more content, it gets increasingly challenging to discover duplicate content. There are several ways that you may be guilty of this. A common problem is when you write multiple articles on related topics and the titles are the same (or very similar). In this case, you might delete one of the articles or merge them into one longer piece. Screaming Frog makes it easy to find such issues.
In addition to similar titles, you can find descriptions and headings that are likely to be flagged as duplicate content. Screaming Frog also lets you identify low content pages, which are not good for SEO. This is another instance where you might combine pages, merging a low content page or post with another piece of content on the same topic. When you decide to merge pages, your best option is to redirect the old page to the new one using a plugin such as Redirection or Simple 301 Redirects.
Screaming Frog SEO Spider Tool and Broken Links
Broken links on a website can be a real nuisance as they not only discourage visitors but they also harm your SEO. When someone follows a link and encounters a 404 error, he or she is most likely going to leave your site forever. Google, meanwhile, interprets broken links as a sign that your website is not providing helpful content to visitors.
Broken links can be either internal or external. Internal links can happen if you make changes to your website and forget to update the links. For example, if you link to a page on your website that you take down or change the title of. External broken links are even harder to catch because you never know when another website takes down a page. Screaming Frog can quickly crawl a website and identify broken links. This allows you to fix them, either by removing the link altogether or changing it to one that points to an active page.
Screaming Frog SEO Spider Tool and Correct Sitemaps
Sitemaps are an important SEO tool that makes it easier for Google to find and index your content. When you have a sitemap, Google will know immediately when you add new content or update old content.
There are several good WordPress plugins that generate sitemaps. However, if you use Screaming Frog, you can create them easily and set them up the way you want. You can specify which pages you want to include and exclude. A sitemap is one of the best tools to ensure that your content is promptly ranked on Google.
Screaming Frog is also useful for identifying any errors in existing sitemaps. Many people install sitemaps and then forget about them. If you don’t pay attention to issues such as 404 errors, your sitemap isn’t going to be a very useful SEO tool. Screaming Frog quickly identifies any problems so you can make the necessary changes.
Screaming Frog SEO Spider Tool and Monitoring Competition
Screaming Frog isn’t only useful for monitoring your own site’s SEO. It’s also an effective tool for keeping an eye on the competition. Knowing what your closest competitors are doing is crucial for any business. It gives you insights into valuable links, keywords, and topics that you may have overlooked. By monitoring the competition, you save time by copying what’s working for them and avoiding their mistakes.
Screaming Frog makes it simple to accomplish these tasks. Just as you can use Screaming Frog to crawl your own website, so you can do so for competitors. Type in the URL and search for clues on their SEO strategy. Use the SEO Spider tool to look up issues such as:
– Page and post titles
– Meta descriptions
Essentially, you can use Screaming Frog to look up any information on competitors that you also use for your own site. It’s often insightful to research two or more competitors and compare their content strategies. Aside from specific SEO factors, take note of what types of content they’re posting, how often they post, and which topics give them the most engagement.
Screaming Frog is one of the most complete and practical SEO tools available anywhere. If you’re not yet using it, you can start off with the free version and upgrade if you want to continue using it. It may take a little time and practice to get comfortable with all of the features. However, if you incorporate Screaming Frog into your SEO strategy, you’ll find that it saves you time and helps you improve your ranking.
Summary: The Screaming Frog SEO Spider is a website crawler, that allows you to crawl websites’ URLs and fetch key elements to analyse and audit technical and onsite SEO. Download for free, or purchase a licence for additional advanced features. The Screaming Frog SEO Spider uses a configurable hybrid engine, that requires some adjustments to allow for large scale crawling.The Screaming Frog SEO Spider allows you to generate XML Sitemaps (& Image Sitemaps!) for any website, to submit to Google or other search engines.