How to Improve Your Website’s Alexa Rank
If you’re struggling to generate traffic to your website, you should focus on improving its Alexa Rank. Not to be confused with PageRank, Alexa Rank fluctuates based on traffic.
By making the right changes to your website, as well as its promotional strategy, you can achieve a lower Alexa Rank that results in more traffic to your site.
What Is Alexa Rank And How to Increase Your Website Alexa Traffic Ranking
Developed by Alexa Internet, Inc., a subsidiary of the e-commerce giant Amazon, Alexa Rank is a relative measurement of a website’s popularity, based on traffic, compared to all other sites.
The number of unique visitors and pageviews a website generates over the past three months will affect its Alexa Rank. The more unique visitors and pageviews a website attracts during this period, the lower its Alexa Rank will be.
In the astronomically unlikely event that your website generates more unique visitors and pageviews than all other sites, it will have an Alexa Rank of 1. As of 2020, google.com currently has an Alexa Rank of 1, followed by youtube.com with an Alexa Rank of 2. Regardless, optimizing your website for a lower Alexa Rank will increase its traffic and, therefore, help it succeed in its respective market.
You can check your website’s Alexa Rank at alexa.com/siteinfo or by downloading and installing the Alexa browser extension at alexa.com/toolbar. If your website currently doesn’t have an Alexa Rank, it probably hasn’t generated enough traffic in the past three months for Alexa Internet, Inc. to register it.
Update Old Pages to Increase Alexa Ranking
To optimize your website for a lower Alexa Rank, consider updating old pages by adding new content to them. Search engines analyze the frequency at which pages are updated when calculating search rankings.
If you rarely or never update a page on your website, search engines will assume you’ve abandoned it. They’ll bury the abandoned page at the bottom of the search engine results pages (SERPs) where it fails to generate traffic.
By updating your website’s pages, on the other hand, search engines will rank them higher because they contain fresh content.
Publish New Pages to Increase Alexa Ranking
In addition to updating old pages on your website, publishing new pages of relevant and engaging content can improve your site’s Alexa Rank. Each new page of high-quality content offers new ranking opportunities.
It’s not uncommon for content-heavy pages to rank for hundreds of keywords. According to Ahrefs, in fact, the average page in the top 20 search results ranks for roughly 400 other keywords. Granted, some of these keywords may only drive a few visitors each month, but this additional traffic can quickly add up if you regularly publish new pages of relevant and engaging content.
Optimize Images to Increase Alexa Ranking
Optimizing the images in your website’s content will encourage a lower Alexa Rank for your site. Whether they are JPEG, GIF, PNG or any other format, they should each have a relevant filename. Visitors generally won’t see images’ filenames, but search engines will check them when crawling your website.
Using relevant filenames assists search engines with identifying and understanding your website’s images. In turn, your site’s images may rank higher on Google Images and Bing Images, and the pages on which the images are located may rank higher in the standard SERPs.
Even more important than using relevant filenames, however, is giving your website’s images alternative text.
Alternative text is a type of HTML code that’s designed to provide visitors with a text description of an image. If a technical issue prevents an image from rendering, visitors will see the alternative text. Like with relevant filenames, alternative text allows search engines to better understand your website’s images, so using this HTML code may boost your site’s search rankings and, subsequently, lower its Alexa Rank
Increase Speed to Increase Alexa Ranking
Did you know that your website’s speed can affect its Alexa Rank? The average length of time visitors are required to wait for your website to load will influence the number of pageviews it attracts.
According to a study conducted by Aberdeen Group, each additional second visitors must wait lowers pageviews by 11 percent. If your website’s average load time is currently three seconds but increases to six seconds, for example, you can expect about one-third fewer pageviews.
And with fewer pageviews, your website will have a higher and less-attractive Alexa Rank.
Don’t Syndicate Content to Increase Alexa Ranking
Avoid syndicating your website’s content. While syndicating content on other relevant blogs and online channels sounds harmless, it can raise your website’s Alexa Rank.
Syndicating content, of course, involves publishing your website’s content on other sites. Countless blogs will gladly publish your site’s content, typically with the following annotation: “This article originally appeared on example.com.”
Syndicated content, unfortunately, doesn’t give users an incentive to visit your website.
If you publish your website’s content on another blog, users may simply visit the blog to read it. Furthermore, syndicated content, by definition, is duplicate content. When Google or Bing encounters the same piece of content published on two or more websites, they’ll try to only rank the website that published it first.
There are instances, though, when search engines rank the wrong website. If search engines believe your website’s syndicated content originally appeared on a different site, your website won’t rank for that content.
Promote on Social Media to Increase Alexa Ranking
Promoting your website on popular social media networks can lower its Alexa Rank in several ways.
First, it will drive visitors directly to your website. When you create posts or tweets containing a link to your website, your followers or other social media users may click the link to check out your site.
Second, social media marketing drives higher rankings in the SERPs. Bing uses social signals, such as Facebook likes and Twitter retweets, in its ranking algorithm.
While Google’s algorithm isn’t directly impacted by them, social signals can still affect your website’s Google rankings. As your website’s social media profiles and accounts generate social signals, it will likely attract more backlinks.
Regardless of your website’s function, its success is dependent upon traffic. Traffic is the digital lifeblood that fuels your website’s performance. It brings visitors to your site, some of whom will click ads, complete forms or purchase products.
By optimizing your website for a lower Alexa Rank, it will generate more traffic.