COUNTRY SPECIFIC SEO

What’s news in the Specific Country SEO and Content Specific SEO world…?

Mastering Country Specific SEO is a long process. Keyword Research for Local SEO and Multiple country’s SEO differ.

Find out if you need generic top-level domains for different countries to let the search engine know you want to rank in another language version.

Does your website rely on traffic from a specific country? If so, you should optimize it to rank high in the search results for searches performed in that country.

A traditional linear search engine optimization (SEO) won’t work. Google may index your website high in one country and low or not all in your select, targeted country. Follow these website optimisation tips to achieve high search rankings in your targeted country.

How to rank a website in a specific country: Choose a Country-Specific TLD.

Search engines look at a website’s top-level domain (TLD) name when determining which country or countries its targeting because some TLDs are associated with a specific country.

Known as a country code top-level domain (ccTLD), they consist of two letters designated for a particular country or sovereign region.

Some ccTLDs are open, meaning that anyone can register them, while others are closed, meaning that only people in the region for which the ccTLD is designated can write them. If possible, use a ccTLD designated for the country that you are targeting.

Having a country-specific site is an effective way to cater to your target audience in a particular country and improve your search engine rankings in that region. By using a country-specific domain, such as .co.uk for the UK or .com.au for Australia, you can demonstrate to search engines that your site is relevant to users in that country, increasing your chances of appearing in local search results.

In some cases, a single article or piece of content may be relevant to users in multiple countries, but having a separate country-specific site allows you to tailor the content and design to the local audience, creating a more localized feel. This can improve user engagement and help you establish a stronger presence in that country.

It is important to note that having a country-specific site is just one factor in improving your local search rankings. Other factors, such as local keyword optimization, local citations, and backlinks from local websites, also play a crucial role in improving your visibility in local search results.

In conclusion, having a country-specific site is a valuable tool for targeting your audience in specific countries and improving your search engine rankings in those regions. By combining a country-specific domain with local keyword optimization and other local SEO tactics, you can establish a strong local presence and attract more qualified traffic to your site.

Common ccTLDs include the following often used for country specific SEO:

•   .au (Australia)

•   .br (Brazil)

•   .ca (Canada)

•   .cn (China)

•   .es (Spain)

•   .eu (European Union)

•   .fr (France)

•   .gb (United Kingdom)

•   .it (Italy)

•   .mx (Mexico)

•   .nl (Netherlands)

•   .nz (New Zealand)

•   .us (United States)

How to rank a website in a specific country: Host Website in Targeted Country

The geographic location of your website’s server can also affect its ability to attract search traffic from a specific traffic. Google and anyone else can see the location of your website’s server by looking up your domain name’s Internet Protocol (IP) address.

If Google sees that your website is hosted in a specific country, it may assume that you are targeting search traffic in that country, thereby increasing your search rankings for your targeted country. If you already have a hosting web service, contact them to see where their servers are located.

If it’s not in your targeted country, consider switching to a different web host.

How to rank a website in a specific country: Acquire Backlinks From Country-Specific Websites.

Try to acquire backlinks from websites of the country that you are targeting. Google has long used backlinks as a factor in its search ranking algorithm. It doesn’t just look at the quality and relevance of a backlink, though; it seems at a backlink’s physical location.

Building backlinks on websites related to a specific country will increase your chances of ranking high in that country.

In Google, you can search for websites with a specific domain extension, such as the ccTLD you are targeting, using the operator “site:EXTENSION.” If you want to acquire backlinks from Australian websites, you can search for “site:au,” and Google will only return websites featuring the .au extension.

Enable International Targeting in GSC

You can tell Google which country to target using the Google Search Console (GSC). Available at Google.com/Webmasters/Tools, GSC is a free web-based suite of SEO tools that specifically relates to your website’s visibility in Google.

In addition to providing search rankings and backlink data, it allows webmasters to target specific countries. To use this feature, log in to GSC and click your website.

Next, click Search Traffic > International > Country.

You can then click the “Target users in” box and choose the country you’d like to target.

How to rank website in a specific country: Create Content in the Country’s Language.

One of the most important things you can do to target country-specific search traffic is to create high-quality content tailored to your target country’s audience. For example, if you’re targeting U.K. search traffic, use British spelling and grammar. If you’re targeting U.S. search traffic, use American spelling and grammar.

On the other hand, if you’re targeting Mexico, create content in Spanish. You want to create relevant content for users in your targeted country. Otherwise, they won’t read it, and you’ll probably discover low search rankings for your targeted country.

Add Website to Google My Business and Bing for Business

Both Google and Bing have online directories for local businesses. If your website is for a local business — and your company operates in the same region you are targeting — create a listing on Google My Business and Bing for Business.

These listings are primarily used to display a business’s information, but you can include your business’s physical address and website URL. Search engines will see that your business operates in a specific region and associate that region with its website.

How to rank a website in a specific country: Add Geo Metadata to Website Images

Another tactic that can help you attract more country-specific search traffic is to add geo metadata to your website’s images. This involves editing your images to specify the latitude and longitude where the image was taken. It doesn’t affect the appearance of your pictures. In fact, most visitors will never see this metadata.

However, search engines will notice the latitude and longitude of your pictures when crawling your website, and they’ll use this information to index and rank your website in the appropriate country. You’ll need to use geotagging software to add geo metadata like latitude and longitude to your images. Alternatively, you can use an online geotagging tool like GeoImgr.com.

Create Social Media Profiles

Social media marketing can help you achieve higher search rankings and more organic traffic from your targeted country. In your social media profiles, you can specify your website’s URL and its physical address.

This encourages higher rankings in your targeted country while attracting more direct traffic from users. Keep in mind, however, that Facebook isn’t the leading social media network in all countries. For example, QZone is China’s most popular social media network, boasting more than 632 million monthly users. Promote your website on social media networks that are popular in your targeted country.

Optimizing a website for country-specific search traffic takes time. However, the value of high-quality and relevant organic traffic is well worth the investment.

Once you’ve secured a top ranking for your website in your targeted country, you’ll experience more robust user engagement and more sales or conversions.