Google Analytics is an excellent tracking tool, delivering facts and figures about your traffic, yet, if you combine that information with the analysis of keywords.
In today’s world, the competition in the market is increasing for businesses and it is difficult to sustain, especially for small and medium-sized businesses when every competitor wants to kick you out of the business. For such businesses, there are lots of opportunities available for them if they take their business online. With online business presence and successful implementation of digital marketing strategies, businesses can strengthen their brand and achieve great results.
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Nowadays, various digital marketing tools available on the web. Among them one of the leading and powerful tools which are used by marketers to do SEO for the website is SEMRush. Many digital marketers and SEO analysts use this tool for keyword research, site audit, competitive analysis, site positioning, backlink source, content creation with the keyword, etc. SEMRush is great for both new as well as expert digital marketers.
However, if your new to SEMRush, this article will guide you and answer all your question like how to use SEMRush, how to add keywords in SEMRush, how accurate is SEMRush, is it free, etc.
SEMRush is a software that was founded by Oleg Shchegolev and Dmitry Melnikov in 2008. It helps to optimize companies’ websites for search engines and it also helps companies to run digital marketing campaigns like SEO campaigns, PPC (pay-per-click), social media marketing, and content marketing campaigns.
SEMRush provides you a lot of information with which you can: – identify trends that occur within your industry niche, find link building opportunities, identify valuable keywords for your campaign, identify keywords used by your competitors and how they rank in the search engine and create new web content that is likely to attract traffic. It gives you an insight as to how you rank up against your competition and can also suggest how difficult it will be to rank for specific keywords or search phrases.
SEMRush also audits your on-page SEO, which allows you to understand your page better and optimize it for SEO to improve your rankings and better lead generation. It also suggests websites that are worth for backlinks.
That is just the beginning, there are many other features provided by SEMRush that are designed to help you to improve your website’s performance and position in search engines.
Now, we will go through these features in-depth.
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As mentioned earlier, SEMRush offers numerous features and tools that will help to improve your website performance. Now, we will discuss how to use SEMRush and its tools in detail.
SEMRush keyword research tools make it easy to find out answers to all the above questions. Under Keyword Overview tool you just have to enter a keyword and you will immediately see:
And other information.
Now, the ‘Keyword Magic’ tool can be used to find keywords related to the phrases you have entered. SEMRush’s keyword research tool provides you with all the key information you need to make a decision on which keywords to target for your SEO project.
With SEMRush, there are two options by which you can analyze backlinks: the first is ‘backlink analysis’ and the second option is ‘backlink audit’.
Use of this tool should not be avoided because it allows you to build up new backlinks to your content and as mentioned in the previous point, the more backlinks pointing to your website, the better your content performs in search results.
The site audit tool scans your entire website and gives you tips for improvement for each page. It not only tells you what you should do but why you should do it. With each suggestion, it explains the reason behind each recommendation. These suggestions can include:
and many more.
As it is said, “Nothing in life is free”. The same goes for SEMRush.
When compared with other types of software as a service (SaaS) apps, SEO tools like SEMRush are expensive. That is because, with SEMRush you are not just paying for functionality, but you are also paying for access to large quantities of data which includes competitor intelligence.
Currently, SEMRush offers 3 pricing plans:
Pro: $99.95 per month
Guru: $199.95 per month
Business: $399.95 per month
SEMRush also provides a 7 days free trial to its new users. All you have to do is to enter your card details while signing up to avail of a free trial, which is a common practice where SEO tools are concerned. Compared to the trials offered by its competitors, SEMRush is better than Ahrefs’ which offers a paid-for 7-day trial, but it is less generous than Moz’s 30-day free trial.
The main difference between the plan involves the number of reports that you can run per day, the number of keywords you can track per month, access to historical data, content marketing platform, reporting, and additional users.
Pro plan is the best freelancers and start-ups who want to run SEO, PPC, and SMM campaigns and analyze competitors’ traffic, ranking, social media results, and more. For small and medium businesses, the Guru plan is best as it provides additional features like content marketing platform along with reports and access to historical data. For businesses with an extensive web presence, a Business plan is suggested. Click SEMRush.com/prices/#table”>here to check the full comparison table.
Forecasting is extremely difficult and done badly can be misleading and damaging. There are numerous assumptions, caveats, and uncontrollable factors involved in forecasting. Predictions are nothing more than an educated estimation.
Google, Bing, and other search engines contain incredibly strong algorithms for their SERP which they keep on updating, hence it is not possible to crack the algorithm and guess how they work.
Therefore, it is not possible for any third-party tool to give 100 % accurate results. Results from SEMRush and other tools are not accurate more than 50%. This is because if SEMRush start being accurate more than 50%, then all their users will rank at the top in all search engines SERP.
All SEMRush provides is a rough idea about your site and competitors, based on which you do the hard work to rank your site on the search engines.
Learn what is SEMRush, Start 30-day PRO Trial. 50+ tools on SEO, content marketing, competitor research, PPC and social media marketing to help you attract and grow your audience online faster.
SEMRush is one tool that can solve all your Search Engine Optimization needs. It is because it has a plethora of features that can make your website get on the top results of all SERPs. With the help of SEMRush, you can do proper keyword research, create content for your blogs, analyze competitors, check data analytics, and backlinks. It also helps you to understand and manage your social media traffic. It keeps you well versed with the strengths and weaknesses of your website so you can understand what is working well for your website and what is not.
SEMRush does have certain disadvantages like high prices and difficult to understand for beginners. But once you get familiar with it, you will understand that ROI is much higher.
SEMRush is a powerful tool without any doubt. But it can only provide you with the data and lots of information, ultimately you have to analyze, decide, and develop a successful SEO strategy. Therefore, you must begin with a free trial and use each feature thoroughly. Once you are completely satisfied with it, purchase the subscription, you will not be disappointed.
SEMRush has helped countless websites and blogs. It can also help you. Just take a first step and Signup for SEMRush free trial. If you have any questions get in touch with us.
This post was last modified on September 6, 2023
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