The spam link, which is also referred to as the low-quality backlinks—are ones that are pointed to your domain from either spam or poor authority sites. They will be simply identified by a sharp spike in traffic to your domain, often belonging to countries outside of these, which form your audience.
Spam links can take the following forms:
Low-quality guest posts
Well-written guest posts that deliver useful information to readers and a valuable contribution to a platform’s user experience form the pillar of an honest link building campaign. Links should be inculcated into the articles in a natural way, where the client provides a useful resource or information on the subject in question.
Link directories
Directories were a once-popular link building method and still are used sporadically within the Penguin algorithm update wake. Though, like the other content platforms, submitting to just any directory could do more damage than good, link directories that allow you to feature your website without any further editorial checks should be avoided.
Comment and forum spam
You may have seen this type of link spam without even noticing it, particularly if you moderate your blog comments. These often take the shape of comments which agree with the original post before suggesting the link as further reading. This type of spam also occurs on forums, whether as new posts or comments, and sometimes gives multiple links from the same post.
You can also use the disavow tool to stop this from happening.
What Is Disavowing Backlinks?
Disavowing backlinks is a security procedure to prevent your website from linkage to certain sites that will lower your site’s ranking or, in some harsh cases, lead to penalties from Google.
A backlink is a link designed to link one website links to another. Backlinks are also known as “inbound links” or “incoming links.” A backlink can be used to increase the influx to your website but unfortunately, they can also injure your website’s reputation and working in the forms mentioned in the above questions.
If it isn’t already understood, disavowing backlinks isn’t something you do in a rush. It is a fairly thoughtful action that can impact your search ranking significantly, for better or for worse. A link disavow will request to Google to disregard those links to your domain. If the link disavow effectively, it won’t be counted in your favor or against you when determining the search results ranking.
Google has no obligation to consider your request for link disavowal; they say in their documentation that submitting the disavow file is a mere piece of advice. Nevertheless, in the same material, they define it as a tool to get rid of bad linking practices or undo the damage done by the poor SEO you hired, so you can expect them to honor the link disavow instead of being corrective.
There are many categories for you to consider when you decide to disavow backlinks.
Here is what you should do
- Remove the backlink if it’s irrelevant to your business,
- Diversify anchor text, and you should not over optimize them,
- Stay 100 miles away from dodgy sites that are offensive and might include harmful data.