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What Is Domain Authority (DA)?

When optimizing your website for greater online visibility, you should pay attention to its Domain Authority (DA). Developed by the Software-as-a-Service (SaaS) company Moz, it’s become an increasingly common performance metric used by webmasters.

 

Unless you’re familiar with DA, though, you may assume that it’s just another meaningless metric with little or no utility. While you can build a successful website without ever tracking this metric, DA is important for several reasons.

 

In the early days of search, Google used to rank a page based solely on its content and its links. In a sense, every page on the web had an equal chance of ranking highly for a search term.

 

However, the situation is much more complicated now. Modern search algorithms take the quality of an entire website into account. Pages published on a domain that’s judged to be of high-quality gain an immediate boost in ranking capability. This in-built advantage is termed domain authority.

 

Link reporting services such as Ahrefs, Majestic, Moz, and others all report a similar metric to domain authority, even if they differ in name and precise methodology. However, each is a close approximation of the evaluation criteria Google is thought to use.

 

DA is an algorithmic-based metric that predicts the ease at which a website will rank in the search results. Moz’s algorithm applies a DA of one to 100 to each website. Websites that tend to rank higher in the search results have a higher DA than their low-ranking counterparts.

 

DA is based on a website’s backlink portfolio. To determine your website’s DA, Moz’s algorithm will look at your site’s backlinks. If your website has a strong and organic portfolio of backlinks, it will probably receive a high DA.

 

Moz calculates DA using several factors, some of which include:

 

  • Number of inbound links
  • Number of referring domains
  • Authority of referring domains
  • Spam Score of referring domains

You can check your website’s DA using either the Moz Link Explorer tool at moz.com/link-explorer or by downloading and installing the MozBar browser extension for Chrome. Just enter your website’s root domain, at which point the respective tool will reveal your website’s DA.

What’s a Normal DA (Domain Authority)?

A normal or average DA ranges from 30 to 40. If your website falls within this range, you should be able to rank your site with relative ease using search engine optimization (SEO). If your website has a DA of 50 or higher, you’ll be able to rank it with even greater ease.

 

With that said, DA is still a comparative metric, so a high DA doesn’t necessarily guarantee high search rankings. If your website’s DA is 42 but the average DA of your competitors’ websites is 50, you’ll have to step up your SEO efforts to achieve higher search rankings.

DA vs PA: What’s the Difference?

Because they are both performance metrics developed by Moz — and they both use a one to 100 scale rating — DA and Page Authority (PA) are often confused for each other.

 

DA and PA aren’t the same, however. DA is a measurement of how well an entire website will rank in the search results, whereas PA is a measurement of how well a page on a website will rank in the search results.

 

To calculate PA, Moz uses a formula similar to DA. The only difference is that PA is page-specific, whereas DA is domain-specific. Your website will only have a single DA at any given time, but it may have dozens or hundreds of different PAs. A web page with 750 backlinks from many different referring domains will likely have a higher PA than a web page with 50 backlinks from just a handful of referring domains.

How DA Affects Your Website

DA won’t affect your website’s usability. In fact, most visitors won’t check or see your website’s DA. Nonetheless, it can affect your website’s ability to rank in the search results.

All the leading search engines, including Google and Bing, use backlinks in their ranking algorithm. Each organic, nonpaid backlink is a vote of popularity. It indicates the linked website is popular enough to merit a backlink.

 

Therefore, search engines will scrutinize your website’s backlink portfolio as part of their ranking process. And while you can always analyze your website’s backlinks manually, checking your site’s DA is easier and less time consuming.

 

Using the Moz Link Explorer or MozBar browser extension, you’ll have a better understanding of your website’s backlink portfolio and the degree to which those links influence your site’s search rankings.

Ways to Increase Your Website’s DA

Don’t let a low DA restrict your website’s search rankings. Whether your website has a low, average or high DA, there are ways to increase it.

 

Your website’s content, or lack thereof, will affect its DA. If you rarely or never publish new content, you won’t attract many backlinks to your website. After all, webmasters create backlinks to guide their visitors to other relevant or pertinent content. To compel webmasters to link to your website, you must regularly publish new content.

 

Optimizing your website’s URL slugs so that they’re short and descriptive can increase your site’s DA by encouraging more webmasters to link to it. If your website uses long and confusing URL slugs, it probably won’t attract many backlinks.

 

Webmasters may forget the URL, or they may enter it incorrectly when trying to link to your website. By keeping your website’s URL slugs short and descriptive, more webmasters will link to your site, thus increasing its DA.

 

Performing on-page SEO can also increase your website’s DA. Granted, Moz’s algorithm doesn’t directly analyze on-page SEO factors to calculate DA. It focuses on backlinks instead. But when you perform on-page SEO, search engines may give your website more favorable rankings, which in turn increases its visibility and attracts more backlinks.

On-page SEO consists of the following processes:

  • Creating relevant title tags and meta descriptions
  • Adding image descriptions using the alt text attribute
  • Structuring content with HTML headings
  • Using a responsive, mobile-friendly design
  • Including outbound links in content
  • Optimizing for faster load times

Avoid the temptation of using black-hat techniques to artificially inflate your website’s backlink portfolio. From spamming blog comments to buying backlinks or engaging excessive reciprocal link exchanges, black-hat techniques such as these will only hurt your website’s DA.

 

Tracking your website’s DA is important because it allows you to gauge the ease at which your site will rank in the search results.

 

If your website has a high DA, you can rest assured knowing that your website is sending the right backlink signals to encourage higher search rankings. If your website has a low DA, on the other hand, you’ll have to spend more time and resources on SEO to achieve first-page rankings.

How to Leverage Domain Authority to Boost Your Google Rank

Social media may rule the current online landscape, but great search rankings are still a priority for a profitable website. Rising to the top of Google will bring a steady stream of new visitors for you to convert into long-term paying customers.

This is, of course, always a valuable addition to your advertising and other marketing efforts.

Not so long ago, it was possible to rank in Google through trickery and subterfuge, but those days are mostly over.

If you want organic traffic from today’s Google, your site needs to genuinely display the signals of quality the algorithm is looking for. One of the most important of these signals is domain authority.

Improving Your Domain Authority

Considering domain authority’s importance for ranking, what can you do to give yours a boost? Unfortunately, there are no easy shortcuts, but here are the basic steps to take.

  • Concentrate your link building efforts on securing links from websites which have a high domain authority of their own. In linking terms, Google judges your website by the company you keep, and recommendations from authority sites carry enormous weight.
  • And on the flip side, work to weed out your less valuable links from less reputable sites. Let go of the ‘every link helps’ mindset, and remove or disavow all links which have little relevance or worth to users.
  • Try to encourage unlinked mentions of your domain on high-traffic sites. Citations don’t need to be linked to carry influence, and a natural profile will include plenty of examples in the mix.
  • Work on attracting visitors through non-search sources such as mailing lists, offline advertising, and so on. The greater your visibility outside of search, the higher the Google algorithm will estimate your domain’s authority.
  • Make quality your cornerstone. From content to user experience, accept no half measures or second best. Make your visitors happy and important metrics such as bounce rate and dwell time will be improved. Google will take strong note of these signals when evaluating your domain’s authority.

The ever-evolving Google algorithm reportedly takes over 200 factors into account when ranking a site. Many of these will be completely outside of your control, but domain authority is something you can work toward improving.

It’s not easy to manipulate, but if you aim to make your site the best in its niche, authority will naturally follow.

How to Improve Your Website’s Domain Authority (DA)

If you’re tired of spending countless hours on search engine optimization (SEO) with nothing to show for it, improving your website’s Domain Authority (DA) may help. Search engines are powered by complex ranking algorithms that evaluate hundreds of ranking signals. While DA isn’t considered a direct ranking signal, it’s intrinsically tied to SEO. By improving its DA, your website will rank more easily for your desired keywords and placements.

Overview of DA

DA is a comparative, point-based measurement of how easily a website can rank in the search results compared to other sites. It was developed by Moz, a Seattle-based digital marketing software and services provider. DA ranges from one to 100. The higher a website’s DA, the easier it is to rank.

DA is considered a comparative metric because it’s influenced by other websites. In other words, the optimization activities of other websites can affect your site’s DA. If you don’t make any improvements to your website, its DA may go down. Moz updates DA scores about once or twice a month.

You can check your website’s DA using Moz’s Link Explorer tool or its Mozbar extension for the Chrome web browser. Keep in mind, DA is a site-wide metric, meaning it applies to all pages. Your website’s homepage, for instance, will show the same DA as its lower-level pages. Moz offers a separate metric to measure the ranking ability of individual pages. Known as Page Authority (PA), it shows the ranking power of your website’s individual pages. Both DA and PA are displayed in Link Explorer and Mozbar.

Create Impeccable Content

To improve your website’s DA, create impeccable content that’s unique and valuable to visitors. Content affects visitor engagement. If your website has substandard content consisting of poorly written articles or blog posts, visitors will spend less time engaging with it. Moz’s proprietary algorithm is designed to look at visitor engagement, and it will respond to poor engagement by lowering by your website’s DA.

With impeccable content, your website will have stronger visitor engagement. Visitors will spend time browsing and interacting with it, which should prompt Moz’s algorithm to increase your website’s DA. Impeccable content can also attract backlinks, which Moz’s algorithm uses to calculate DA.

 

Get Socially Active

 

Increasing your website’s social media marketing activities can improve its DA. For a higher DA, cultivate a following on all the major social media networks by posting high-quality content. As its popularity on social media increases, so will your website’s DA.

Like Google’s algorithm, Moz’s algorithm evaluates social media-related signals. If a social media post generates hundreds of likes and shares, Moz’s algorithm will identify it as being high quality. Moz’s algorithm will see that the high-quality post was published by your website’s brand, so it may raise your site’s DA.

 

Acquire Backlinks From Many Different Domains

The number of unique domains that link to your website can affect its DA. Moz’s algorithm doesn’t particularly care how many total backlinks your website has. Rather, it’s most influenced by your website’s number of linking domains.

You may acquire 50 new backlinks, but if they all originate from the same domain, they probably won’t raise your website’s DA. Acquiring 50 new backlinks from 50 domains, on the other hand, will have a far greater impact. A high number of linking domains shows Moz’s algorithm that your website is popular, so it can improve your site’s DA.

 

Target High-DA Websites for Backlinks

DA uses a similar formula to Google’s PageRank system that involves passing authority down a metaphorical pipeline. When another website links to your site, it will pass down some of its authority. Your website will receive this authority, resulting in a boost to its DA.

Some websites, however, have more authority to pass down than others. A website with a 50 DA, for example, will have more authority than a website with a 10 or 20 DA. Therefore, acquiring backlinks from high-DA websites is useful for improving your own site’s DA. The high-DA backlinks will pass down more authority, encouraging a higher DA for your website.

 

Keep Your Domain

Avoid the temptation of switching your website’s domain. As a site-wide metric, DA follows your website’s domain and not its individual pages. If you move your website to a new domain, you’ll have to start from scratch to rebuild its DA.

You can preserve some of your website’s DA when changing its domain by using 301 redirects. Not to be confused with 302 redirects, 301 redirects denote a permanent change of location. They will pass some of the authority from your old domain to your new domain, allowing your website to retain some of its DA.

 

Wear a White Hat

Using white-hat optimization methods can encourage a higher DA. Optimization methods, of course, are often classified as white hat or black hat, depending on whether they are allowed by search engines. Search engines allow the use of white hat methods, but they prohibit the use of black hat methods.

Even though they are prohibited by search engines, some webmasters use black hat methods to try and manipulate their website’s rankings. Some of them spam blogs with link-embedded comments. Other webmasters buy backlinks. Regardless, if you use these or other black hat optimization methods, your website’s DA may suffer. A high DA requires the use of white hat methods that aren’t prohibited by search engines.

Moz has refined its DA algorithm over the years to combat black hat SEO. It’s now able to detect the use of black hat optimization methods, and Moz’s algorithm leverages this data when calculating DAs. If you use black hat methods to optimize your website, Moz’s algorithm may give it a lower DA.

DA is a metric developed by Moz that represents how easily a website can rank in the search results. Like search engines’ ranking algorithms, it looks at many signals. DA is influenced by content, backlinks, social media marketing and spam-related signals. By covering these areas with a comprehensive SEO strategy, you can improve your website’s DA.

Can Social Media Be Used Effectively to Increase Domain Authority (DA)?

Domain Authority is an SEO standard invented by Moz to help webmasters gauge their website’s influence on the internet. They calculate ranks based on the quantity and quality of a website’s backlinks. This motivates webmasters to promote their websites in any way possible to anchor their links on other high-ranking sites.

Do-follow backlinks are what many marketers desire when trying to increase the rank of their website or webpage on Moz. Since social media websites typically restrict links as no-follow links, many don’t bother with social media to influence the ranking algorithm. Although this is entirely true, there are still indirect means of boosting one’s Moz rank if the social media page has quite a lot of notoriety.

Here are some hypothetical situations in which social media can be useful for DA:

  1. Faster Search Engine Indexing

The most annoying aspect of publishing a blog post that you’ve put your heart and soul into is when Google doesn’t even bother to crawl it. One hidden feature of publishing to popular social media websites is the fact that Google will crawl these links with a higher priority, especially if there is an existing following on the social media account.

  1. Attracting New Visitors

Getting your content out to different corners of the internet is how you can expose your website to a new audience. Posting on different Google+ communities, Sub-Reddits, or lesser known social media sites can bring unexpected amounts of visitors that you wouldn’t have otherwise had.

  1. Networking

Opening up your website and brand to new horizons is made easy with social media. Don’t think about submitting your content to social media pages as a way rack up easy views, but rather an opportunity to network with people. Perhaps your blog post or web application will get noticed by a Youtube star or the owner of a large blog. This is how you will organically obtain guests posts, backlinks, and large-scale brand recognition.

  1. Engaging Your Audience

Both Moz and Google prefers to rank websites that are exploding with activity. Engaging your audience on a daily basis with updates and discussions is a great way to create buzz. It will also allow for older subscribers to revisit your website to check out fresh content

  1. Brand Awareness

Sharing on Instagram, Twitter, Youtube, and other social platforms is how your brand can spread as if it were peer pressure. Producing interesting content offering unique services is how to grab the attention of users so that they may subscribe to your website. The buzz created by brand awareness will certainly increase mentions on other websites and blogs, which will certainly help with your MOZ rank.

Of course, social media is still just a small aspect of your website’s marketing strategy. Improving your overall digital presence is becoming a more complicated process and the MOZ ranking system only shows a superficial part of it. Focusing on the correct niche and the right target audience is how you can send viewers down the sales funnel, increasing your revenue. Also, keep in mind that artificially boosting your website’s social media or MOZ rank will be detrimental in the long term, so don’t even consider it.

 

Can social media be used effectively to increase domain authority (DA)?

Social media marketing is an extremely effective field of marketing which is quickly becoming an absolutely crucial part of modern business, whether it be for a physical store, online store, freelancer or agency. Social media marketing can bring your website a lot of traffic and help you to reach out to more ideal prospects and potential customers and clients in your targeted demographic.

Domain authority, on the other hand, is really crucial for achieving a high position in the search engine results of your demographic. It helps Google and other search engines to know if your website is one they should recommend, and domain authority can build exponentially – once you get traction and Google starts seeing you as a respectable, high-quality site, then you’ll move up the search rankings fast.

So, can social media marketing be used to effectively increase the domain authority of your business website or blog? The short answer is yes, but it depends massively. With social media you can actually do some harm to the domain authority of your site and push it down the rankings if you use the wrong marketing techniques on social media or attract the wrong people. If Google sees a lot of traffic coming from low quality, spammy or unrelated posts on social media, your website and domain authority can be punished.

Therefore, it is incredibly important to have a wise, well-targeted and legitimate social media marketing strategy which can help build domain authority without making Google’s algorithm think that you are gaining online traffic through spam links. Google Analytics and other marketing and SEO tools can help you to understand if what you are doing to market your business or website through social media is working, or whether it is actually harming your domain authority.

What does domain authority mean?

Domain authority bears a resemblance to your site’s notoriety for being an idea chief. The internet searcher utilizes your area power to ensure you can give the most excellent substance about your particular topic. If you do, you’ll have great domain authority, and Google will support your substance’s rankings. You’ll have awful space authority on the off chance that you don’t, and they won’t rank your substance.

 

Created by the SEO programming organization Moz, domain authority is a search engine ranking score that predicts a site’s capacity to rank on internet searcher results pages or SERPs. Domain authority goes from a score of 1 to 100. The higher your score, the better your site will rank.

To figure sites’ domain authority, Moz represents more than 40 variables, similar to root spaces and all outnumber of inbound links. Like Wikipedia, sites with a good number of great inbound connections have the most elevated domain authority. New sites with next to zero inbound links ordinarily have an area authority of one.

When your domain authority is higher then also domain authority scale is additionally logarithmic, which implies when your domain authority is higher, it’s harder to improve your power score. For example, expanding your domain authority from 70 to 80 is more testing than expanding your space authority from 20 to 30.

Furthermore, your site’s domain authority can diminish, regardless of whether you don’t lose any backlinks, when a high-authority site, like Facebook, gets a flood of backlinks.

 What is good domain authority?

 

There are several variables that Google uses to decide the web index positioning of a site. One specific that has taken on extraordinary significance throughout the years is the domain authority of a site.

As per Moz, domain authority is best utilized as a similar measurement – a “great” domain authority score relies upon the area authority of the destinations you’re rivaling on SERPs. Considering this, your goal ought not to be to have the most noteworthy power score imaginable. However, to have a more substantial position authority score than your rivals.

To gauge your domain authority, you can also use MozBar, a free Chrome expansion. The instrument can likewise check your site’s likelihood to rank for specific inquiries and keywords. Authority scores are a decent share of other area’s backlink value as well.

To improve your domain authority, here is what you can do.

  1. Review your link profile.

Google leans towards link profiles – a rundown of all your site’s backlinks – to comprise of links from a high assortment of sites and high-authority sites. The search engine looks at this as a marker of a legitimate and dependable website.

  1. 2. Make convincing content

Google’s search algorithm positions your content based on engagement measurements, similar to add up to traffic, natural traffic, direct traffic through Chrome, time nearby, bounce rate, SERP CTR, brand specifies on legitimate locales and the return visits.

  1. Gain excellent connections.

Winning top-notch inbound connections from sites and pages with high power scores is critical for boosting your domain authority. To acquire these backlinks, take a stab at utilizing Backlinko’s high rise technique.

How do I improve my domain authority?

In Search Engine Optimizations, domain authority is determined by the number of backlinks, more specifically, links from other sites to yours. The more the links redirecting to your website, the higher will be your domain authority score.

The process of acquiring links from other websites and third parties to your websites to increase the domain authority is known as link building. But more links does not mean links from any website. Below are the different types of links that help to increase your domain authority score.

  1. Links from unique domains help in improving domain authority. For example, 5 links from 5 different websites are certainly better than 10 links coming from one single website.
  2. Links that contain your relevant keywords are highly valued than the generic links.
  3. Links from high authority websites and pages (websites and pages that also have lots of links from unique domains redirecting to them) are more valuable.
  4. Links from websites that have a relevant theme or similar topic with that of your website are better than the ones that are completely unrelated to your website.
  5. Links should be placed in the higher parts and inside of the body of the page on a website instead of the sidebar, header, or footer.

There are many tools available online like SEMrush backlink checker tool, that helps you identify which links are good and which links are bad.

What’s the difference between page authority vs domain authority?

In old days, a website was weighted based on its rank on the search engine. But, now domain authority and page authority plays a major role in finding out the reputation of the website. Domain authority and page authority are the metrics developed by Moz Website and they both generally go hand in hand.

Domain Authority – Domain authority is a score given to a website or blog on a scale of 1-100. The higher the domain authority score the better is the reputation of a website. Domain authority scores can be used while comparing one website with the other.

Page Authority – Page authority, on the hand, is the score given to a single page of a website. Page authority score also ranges from 1-100, with a higher score corresponding to a greater ability of a page to rank higher on the search engine result page. The domain authority of a website containing multiple pages can be the same, but the page authority of every page will be different depending on the quality of links redirecting to that page. Page authority of the homepage is usually very high in comparison to other pages because the majority of the backlinks come to the root domain, so it is the strongest page on the entire site.

Google wants to see high domain authority and page authority scores which is why you must work on increasing them. If you have never focused on domain authority and page authority, it is time to start tracking the scores

How do I find my domain authority score?

The domain authority score is measured from 1 to 100. So, to check your current domain authority score, the easiest way to do this is to simply go to your browser in the search bar just type in “open site Explorer” and then hit enter. You will see the results page where you’ll note that all the top results are from Moz. So just click on the top result and it will take you to Moz’s domain authority checker tool.

Here you could enter any domain name whether your domain name or of your competitors. Finding the domain authority score of competitors will help you measure how well your website is doing with regards to where you want to go. This tool also shows the page authority which relates to the page relevant to the domain name that you enter.

Generally, the more authority score means better the ability you have to rank your website for more competitive terms. This tool also shows you how many root domains are linking to your website and the total number of links that point to your website. This feature is helpful because backlinks are the primary driver of the page authority.

Keep in mind that domain authority score is going to rise quickly when you’re at the bottom end of the scale but it’s not in real-time. So it is recommended to check this tool at regular intervals to see how your website is performing.

What is Domain Authority?

Domain Authority or DA is basically a search engine ranking score for websites, which is designed to predict how well a particular website or domain will rank on the search engine results page or SERP. To put it simply, this search engine ranking score is used to anticipate how high or low the position of a website might be, i.e., around what position a website might appear on the search engine results page. Domain Authority or DA is developed by the popular SEO tool site and SEO software company, Moz.

The Domain authority score of a website may range from 1 to 100. Moz evaluates numerous factors to calculate the Domain Authority or DA score. These factors include the linking root domains as well as the total number of links in a single domain score, among others. The ranking score of different websites can be used to compare those websites based on their respective ranking strengths or even keep track of how the ranking strength of a website changes over time.

The Domain Authority score of a website is not considered by Google and other search engines as a factor to determine how and in what position different web pages appear on the search engine results page or SERP. This means that the Domain Authority score of a website is not used to improve the SEO of that website. Rather, it is simply an indication of the performance of that website and its rank on the search engine results page.

Why is Domain Authority important?

Even though the Domain Authority score of a website is not directly used by Google and other search engines to rank web pages and sites on the search engine results page, the DA score of a website is very important. This is because the Domain Authority score provides valuable insights on the overall performance and ranking of a website on the SERP. These insights can be very useful in simplifying the task of making appropriate changes to improve the performance of a website.

So, although the DA score does not directly impact SEO, its knowledge can be used to analyse and understand the things that can be done to improve the overall SEO of the site. In simple words, when the Domain Authority score of a website is known, an idea is obtained on how well the website is performing and ranking on the search engine results page and how this performance and rank has changed over time.

This information can be used to analyse what is causing the changes in the ranking of the website and then make the necessary modifications in the site and web pages to improve the SEO and performance. Apart from this, the Domain Authority score of a website can also be used to compare different websites based on their ranking strengths and conduct competitor research, which again can be very valuable for impacting the SEO of a website.

What is The Difference between PA and DA?

There is only one major difference between Domain Authority or DA and Page Authority or PA. The terms, "Domain Authority" and "Page Authority" are very closely related to each other. In many ways, Domain Authority and Page Authority are very similar. While both Domain Authority and Page Authority are calculated using the same methodology and by evaluating the same factors, the only major difference between the two lies in the fact that the Domain Authority or DA score of a website indicates the ranking strength of the entire domain and its subdomains, whereas the Page Authority or PA score of a web page only predicts the ranking strength of a single page of the website.

Both the Domain Authority or DA of a website and the Page Authority or PA of a web page are very important for gaining insights on improving the performance and SEO ranking of the website. However, in some ways, Domain Authority holds more value than page authority. This is understandable because Domain Authority is concerned with the entire website unlike Page Authority, which is only concerned with one web page. Moreover, Domain Authority has a comparatively wider scope and greater potential than Page Authority in terms of effecting website visibility. Also, DA is bigger than PA and hence, it essentially helps to improve the performance and SEO ranking of a website for a much longer time than Page Authority.

How Does the 100 Point System Work?

The value of the Domain Authority or DA score of a website can range from 1 to 100. This DA score has a direct relation with the ranking and performance of websites. This means that the higher the Domain Authority or DA score of a website, the greater is the chance of a high ranking or visibility of that website on the search engine results page. Whereas a website with a lower Domain authority score will likely have a lower ranking in the search engine results page, which is not good for the traffic or performance of that website. As the values of the DA score of websites are limited between 1 and 100, the lowest score for Domain Authority that a website can have is 1 whereas the highest possible DA score is 100.

Websites with the highest DA scores usually perform the best in terms of traffic. Websites that have a DA score of less than 40 usually don't rank very well. Such a DA score can be considered as below average. Average DA scores range between 40 to 50. A DA score ranging from 50 to 60 is considered to be above average or good while a DA score of more than 60 is considered to be excellent and the best ones are close to 100. Domain Authority uses a logarithmic scale, which means that it is easier to rise a below average DA score to an average DA score but much harder to rise a good DA score to an excellent DA score.

What is a Normal DA (Domain Authority)?

The average range for Domain Authority is considered to be between 40 to 50 and a good score for Domain Authority is anything from 50 to 60. These two ranges make for a normal Domain Authority or DA. The reason for this is the fact that most of the websites have a Domain Authority score that falls in this range, i.e., a DA score which is either average or good. The DA score of a website is not always constant. It may go up or down depending on a number of factors. However, for most websites, the Domain Authority score range usually stays within the normal limit. It is very likely that a website with a normal Domain Authority or DA will rank higher than the ones with a Domain Authority score of below 40.

Compared to the websites with higher Domain Authority scores of more than 60, a website that has a normal DA score is likely to lag behind on the popularity scale, i.e., the performance of websites with normal Domain Authority will plausibly be lower compared to that of the top websites. As the Domain Authority follows a logarithmic scale, it becomes harder to increase the DA score as it progresses towards the higher end. However, it is not impossible to do so and many different measures can be taken to improve the DA score of a website from normal to excellent.

Where Should Your Focus Be - Page Authority or Domain Authority?

The authoritative strength of the whole domain defines the domain authority whereas that of a single page on a particular domain is the page authority. Domain authority gives you flexibility as to when, where and how to create your content and related links. Its effects are wider but then, the time and efforts required to increase it are much more than the page authority.

Domain authority cannot be increased suddenly but there are tactics using which it can be improved over a period of time. But if you invest in it and give it enough time to improve, your inbound traffic will be more. This is so because here you are not focusing on just one page but many pages at a time. Domain authority works well in the long term and helps in building the brand. But the pages that will stand out from others will automatically attract many more links and also the authority. Also, working on a single page won’t make you suffer in the short term or long term.

Although both are important but still domain authority seems to have an upper hand and should be given more attention than page authority. The first reason is that it is a long term investment. It removes the issue of keeping all your eggs in a single basket (talking in terms of authority). Page authority should not be ignored either. If you want to emphasize on a particular page or maybe the content that you think is exclusive then you can push it with page authority. The point is to pay attention to domain authority for building your brand, and on page authority if you have a page to compete for a specific keyword.

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I’m Lukasz Zelezny, SEO and social media marketing expert. After years of managing organic growth, visibility, and customer engagement for some of the UK’s largest brands, I’m offering my local SEO services to you. My time in the SEO industry has helped me develop unique, effective strategies that works.

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Lukasz Zelezny, a London living SEO Evangelist and conference speaker. Was working for FindAProperty, PrimeLocation, ThomsonReuters, HomeAway and others. I am offering my affordable SEO London Agencies substitute service.

Affordable SEO London

SEO Tailored to Your Company.
I’m Lukasz Zelezny, subsitute for SEO London agencies. After years of managing organic growth, visibility, and customer engagement for some of the UK’s largest brands, I’m offering my SEO services to you as alternative to SEO London Agencies services. My time in the SEO industry has helped me develop unique, effective strategies that works.