What Is EAT in SEO

Last Updated in September 2021 by Lukasz Zelezny

Reading Time:5 minutes

How to Effectively Engage the Modern Online Consumer

The term EAT is often used in SEO and is a popular acronym for “Expertise, Authoritativeness and Trustworthiness.” In other words, EAT is a way to measure how authentic the content on your website is. If you want to rank higher in search engines, then you need to have high levels of expertise, authority and trustworthiness. The best part about this strategy is that it’s really not that difficult! By implementing these three strategies into your SEO plan today, you can be sure that your site will be seen as an expert in its niche very soon.

What Does EAT Mean In SEO

Expertise Authoritativeness and Trustworthiness is a metric that is used to measure the value of a webpage and how trustworthy it is. It’s worth noting that this doesn’t mean quality but it measures what people are likely to share and link back to. This can be important for bloggers because they need readers who will help spread their blog posts for them to reach more people with their message. It does this by assigning a score based on various factors like age, relevance, popularity etc.

Why Should I Care About EAT?

EAT is a sign of good things to come when it comes to SEO rankings.

Google will rank your site higher if you have fresh, quality content that’s been updated regularly.

Fresh Content = Traffic = Income for the blog owner.

E-A-T is a measure of how trustworthy your content is to Google. It’s what they’re looking out for when deciding where to rank your site on the SERP (search engine results page).

How Does It Affect My Website’s Ranking?

The higher the EAT rating your site has, the more likely it will rank in search results pages! It is important to note that the EAT rating calculates two things:

how fresh your website content is, and what topics the site covers. This gives you an idea of where you need to focus as a page owner! Sites with high EAT ratings tend to get more traffic than sites with low ones because they are found on Google search results pages more often.

Tips And Tricks For Improving Your Site’s Expertise Authoritativeness And Trustworthiness Score

This is an important score that Google uses to rank search results.

  • Expertise – Make sure that all content includes sources from accredited experts; if possible include multiple sources per topic so there are various points of view presented.
  • Authoritative Content – Ensure that the written words match up with information given by credible experts.
  • Trustworthy Site Practices – Establishing clear site practices can make visitors feel more comfortable about your site. This is an important score that Google uses to rank search results. In this article, we are going to give you some tips and tricks for improving these three areas of expertise to help increase your rankings:

Factors That Influences High Expertise Authoritativeness and Trustworthiness.

The three factors are as follows:

  • Expertise (E) – The more expertise you have in the subject matter, the higher your score will be. Your level of education and job experience is what Google is looking at when they calculate this part. Experts that have a PhD or MD also get a bump on their EAT scores.
  • Authoritativeness(A) – This factor looks into how much trust people can put into you for information about the topic at hand; it’s often determined by age, reputation, credentials, and other factors like being unbiased with no personal agenda involved. For example, Drs Ben Carson or Mehmet Oz would both rank high on A because their expertise is grounded in medical knowledge which has been proven trustworthy over time.
  • Trustworthiness (T) – This factor is all about how well you keep your promises and if people believe what you say. If you’ve done something in the past to make yourself trustworthy with others then T would be higher for you than someone who has a history of lying, saying one thing but meaning another, etc.

Ways to increase your website’s EAT score 

To increase EAT score you want to make sure it’s excellent, authoritative and topical. If your work requirements include having good SEO practices but don’t know where to start here are some tips you should consider implementing:

  • Regularly publish new material with fresh content like videos, articles and blogs about topics related to company information posted online. These types of updates will keep your site high in the search engines.
  • Keep webpages well organized with a clear hierarchy that makes it easy to understand what is being discussed on each page and where readers should go next if they want to continue reading about your topic of interest.
  • Provide contact information such as phone number, email address or social media handles at all times so visitors can easily get in touch if needed. This will help increase customer loyalty for future business endeavours because you’re providing them with this valuable information up front and not making them dig around trying to find it themselves as some businesses do!

If you are looking into SEO services and don’t know who to hire then make sure you check out their EAT score first before signing any contracts with companies.

Examples Of How To Improve Your Site’s Expertise Authoritativeness And Trustworthiness Score

  • Implementing a site map is an effective way to provide users and search engines with valuable information about the structure of your website. This will help improve your EAT score, making it easier for people to find what they are looking for on your site.
  • Identifying high-quality external links or relevant citations from other sites that would reflect positively on yours can also help increase your EAT score. These should come from sources like government agencies, industry associations, universities or well-known publications such as The Wall Street Journal.
  • Ensure all content you publish meets Google’s guidelines: No spammy posts, no duplicate content and no spun articles or pages filled up with keywords because this too may hurt SEO efforts and lead to lower EAT scores.
  • Make sure the content you post is relevant and high quality, with a focus on helping people solve problems or making their lives easier in some way. Helpful information should be easy to find using your site’s navigation and not hidden behind links or pop-ups that require more than one click before it can be found.

Common Misconceptions About The Importance Of EAT In SEO

  • People think EAT is a way to get links or other SEO benefits.
  • Some people feel that it’s important because Google has said so in the past.
  • These misconceptions are common. However, they’re not true! The acronym “EAT” stands for “Expertise, Authoritativeness and Trustworthiness.” These all fall under one of the three main pillars: relevance. To rank on search engine results pages (SERPs), top positions may be reserved for sites with high levels of trust – according to who? One word: experts.
  • To create trustworthy content you need expertise and authority which will come from experience as well as being certain about what you write. Your text should also include quality sources such as reliable experts to support your arguments.

Conclusion

If you want to achieve a high EAT score, your website must be authoritative and trustworthy. It should be easy for visitors to find out more about the services or products you offer, as well as what sets them apart from competitors. We know how hard it can be to stand out on Google when everyone is chasing SEO ranking so it pays off to make sure you’re maximizing this metric on your website.