Last Updated in July 2021 by Lukasz Zelezny
Hi. Welcome again, it’s Lukasz Zelezny with you and I want to continue with what we’ve done with our keywords in the previous part. So now we have a pivot here and each URL were sorted by traffic index or, rather traffic index difference than traffic index, well this is the potential, how much we can draft. We have an average position of each URL, this average is taken from all keywords that are ranking, summarized search volume and finally the number of keywords that, the total number of keywords that trigger a specific URL.
That data had been taken from a tool called SEMRush but you can also do the same with other tools like Searchmetrics or Sistrix. So right now I would like to choose the URL that I would try to optimize. So let’s say here is a URL which I would try to make more visible. It’s /seo-audit/. Let’s open this and take a look. We have here, one, two, three, four, five keywords which relatively are like key phrases.
So what I can do right now is I can copy this and I can paste it on a new sheet. Well now I’m doing a little tweaks, so I’m going to text the columns and right now I want to have every word from these key words that I’ve selected to be in specific columns.
So once again I would make this a little bigger, and take a look, text to columns and I want to make sure that every time there is a space that means that the word should jump into different column. So by one click, this is what I finally get and now, I’m copying and pasting these things into one column. So this is what I call the ATOM approach or the ATOM method. The name is not that important but, yeah. So we have the key words and we split it, these keywords and key phrases into specific atoms and now we’re going to see which ATOM is the most popular.
So we’re doing another pivot and please, take a look, and again I would, okay. So, the most popular is obviously audit and SEO because the page is about SEO audit. Let’s go back to our default pivot that we started from. So I had a URL which is called seo-audit, and if I open this, you would quickly see that it is purely about SEO audit, seo audit in seconds, pretty unbelievable, and so on and so on, and here is a little widget I have from SEMRush which helps me to generate some business leads for example. And here below there is lots of content that can be useful if you are performing a SEO audit for yourself.
So, you see that ‘audit’ word exists one, two three, four, five times does audit word repeat, over and over. Google is only one time, SEO is here, and here, and here so three times. And when I copied this into new sheet and then I built a list of all the words that are contained inside these key phrases, this is what I end up with finally, with these keywords.
And now I can build some phrase that makes sense and that contains these ATOMS. For example, “SEO Audit Tool”. So that will cover these three, then we have website and WordPress, for your WordPress based website, and I will also do bold here.
So we know that we use these keywords. Now Google is a brand name and also is a trademark so it’s quite risky. I wouldn’t recommend to use this inside your page as long as you don’t need. Then we have report and site so we can try to build some other phrase, Get an SEO Audit report about your site. So in that phrase we have the word ‘report’ and the word ‘site’.
So you can see that I build two phrases, and these two phrases are pretty much covering all these words. Now I’m going to copy these two phrases and I’m going back to my page. Um, and I can, for example, go to ‘edit’, and right now I will try to add these two phrases somewhere in the text so they will make some sense and they will help us to run better. So I, for example would like to start from here, one second, I need to remove these tables, so I would copy rather like that.
So we have this, and let’s say that will be our H3 tag, and then we’re going into this one, and we will copy that line, and we will put this line somewhere like, maybe like, maybe like this one. Preview, okay we have this, we can see that these two lines are here, the first one and the second one, and – update.
So we performed audit for that kind of, let’s call it cluster, so URL and corresponding keywords. So now we can close this. And now I can go to social media webinar, and we have another webinar; there are some keywords that are related to the company I was working before, Fleetway Travel so they were the ones using this, but we have here webinar social media. So one key word, obviously, so we can go, and we can open this URL first. So this URL looks like that, it’s a specific, it’s a special plugin that is generating ongoing webinars, and I can go here, and I can say, okay webinar social media, take it and let’s add this to webinar ignition. And we can go to registration page, we can go to sales copy and we can again try to add this somewhere ‘join our free social media webinar’ and our key word is webinar social media. Now webinar social media is not that grammar-friendly, um, we suggest ‘this course for everyone especially’ so we can change the word ‘course’ to ‘this social media webinar’, um, ‘we suggest this social media webinar for everyone and especially’ and there are some other things. And we can save this, and then we can go back, we can clean the cache and we can go back to the webinar page, and refresh. And when, after the refresh you can see that it’s somewhere here. So this is how, this is how you can simply optimize your website using existing keywords. Again I can use green colour, and I can collapse this, so we in this short video we just optimize two pages with existing, let me, the internet is not quite fast so let me try to speed this up.
Yeah we can, I just showed you how to optimize two pages very quickly using snapshot and atom method. So that was me, Lukasz Zelezny, thank you very much for your attention, thank you very much for being with me, and let’s see in the next chapter. And if I could ask you, just please just share this with your friends on Facebook, Twitter, wherever, and I would be very, very grateful, and leave comments in the ‘comment section’ below. That’s it, thank you very much. Take care, bye bye.