Online Marketing Efforts

It would help if you had simple online strategies that don’t take much time or cost money to generate leads and customers online. The possibilities for marketing online are endless, but some, like Facebook or Google ads, are expensive and risky with the rising rate of online ads. Here are some strategies you can try that won’t break your budget.

Create a viral video

Viral video efforts have become popular in recent years. A quick search on YouTube shows that millions of people watch videos daily. So this is a fantastic opportunity for any business to get in front of their target audience. All you need is an idea that will go viral and a bit of luck.

The first step to creating a viral video is to ensure you have something worth sharing. Your video needs something extra to stand out in a sea of content. It should be unique, fun, and memorable and have an element of surprise. The best way to do this is by creating something people want to share with friends and family.

Make sure your video is easy to share on social media. If you want people to share your video with their friends and family, they need to be able to do so quickly. So ensure all the necessary links are embedded in the video and post them on social media sites such as Facebook and Twitter so that viewers can easily share it with others.

Attach a call-to-action (CTA) at the end of each video that encourages viewers to subscribe or sign up for an email list. You can also include a CTA in the YouTube video description, so people know exactly what they should do after watching it.

Host or join an online forum

You do not need to be a guru on a topic to participate in online communities. Your expertise can come from personal experience, or you can share your experiences and knowledge with others looking for guidance. This is also an excellent way to meet people with similar interests and grow your network of contacts.

Be active in the community by often posting, answering questions, and helping members out whenever possible (and necessary). You will naturally attract new members when people see your posts provide valuable content.

Give away something for free.

This is one of the most powerful ways to use magnetic marketing to attract new customers. By offering something free that your target customer would value, you build trust before making a sales pitch for your products and services. People love free things. But when you give something away, make sure it’s something of value. This means your audience will want and use the item in their lives.

What can you give away?

•   A free consultation

•   A free trial to a service

•   An ebook with valuable tips

•   Access to an online seminar

•   An audio or video recording with valuable tips and information

Create a share-worthy offer

The best share-worthy offers make it easy for people to share. For example, you could create a proposal for the first 100 people who sign up. Or have a contest with a weekly winner. Whatever you do, ensure your offer is shared to increase your marketing reach. If you have multiple options, assess each with different groups of people and see which works best.

Find a celebrity spokesperson.

The public admires and trusts celebrities. They have a large following, and people want to emulate them in everything from fashion to diet. Finding an influencer who will promote your products or business on social media could help you gain traction and build an audience. 

Celebrities also serve as spokespeople for businesses. When a celebrity endorses a product or service, people believe the endorsement. You can use this fact to your advantage when hiring someone popular with your target demographic. The right celebrity will help you sell more products. 

Finding a celebrity spokesperson for your business isn’t as hard as you think. Here are some ways to find an inexpensive celebrity spokesperson for your product:

•   Use social media. Search for influencers who would be a good match for your campaign. Look at their follower count and check their posts to see what they like to talk about and where their passions lie.

•   Ask friends or family members if they know celebrities interested in collaborating with you.

•   Contact local celebrities in your area who could help promote your business locally. You may not see them on TV or magazine covers all the time, but these people still have a large following on social media that can benefit your business greatly.

Once you find someone who looks like a good fit for your brand, send them an email asking if they would be interested in working together on a project or campaign.

You can also ask if they would be willing to mention your product or service on their social media pages for free if it aligns with their image as an expert in their field or someone who enjoys using products in their spare time.

Conclusion

These simple online strategies will bring in new customers without wasting time and money. Those are your two most important assets if you’re in business. So give each method a try and see which works best for your business.