Last Updated in September 2021 by Lukasz Zelezny
You may be wondering what canonical URL means, but you might not know how to find out. This article will explain what a canonical URL is and why it’s important for your website. It also goes over the meaning of canonical URL as well as tips on how to create a canonical link, so that SEO isn’t affected by duplicate content.
What Is A Canonical URL And Why Do You Need To Know About It
In this blogpost
A canonical URL is a way of telling search engines how to read and index your website. It can be used when you have multiple URLs for the same page on your website, or when there’s an error in one specific URL.
Why Does It Matter For SEO
– Canonical URL has a lot of value for SEO. It is a powerful ranking factor and it also helps with duplicate content issues that can affect your rankings.
– Canonical URL helps the search engines understand the content better. If a page is duplicated, a canonical URL can help identify which version should be indexed and ranked higher.
– Canonical URL also plays an important role when it comes to social media shares, emails or other link sources where multiple URLs might lead back to one webpage with different variations in its source code. In this case, too, canonical URL reference will show what webpage you want each variation of your content leading back to.
What Are The Reasons For Using Canonical Urls
Canonical URL Prevents Duplication Of Content
If you have multiple versions, canonical URL prevents duplication of content on different URLs – it will instead display one canonicalized page to avoid duplicated content showing up in search results. It also gives more weight to preferred versions over less important ones if there are several options available.
Canonical URL Improves Search Engine Rankings
The canonical URL tag is a way to tell the search engines that you have more than one page with similar content. The canonical URL points them towards which of those pages should be indexed and ranked for specific keywords, while all others linking to it are ignored as duplicates.
This increases your chance of being found by users because there is only one version of each piece of relevant information out on the world wide web instead of having several different versions from duplicate posts/pages floating around. It’s also a good idea not to change this URL once you’ve set it up so that any backlinks pointing at the old URL will still count as valid links going forward whenever someone searches for those keywords or phrases using google etc.
Canonical URL Preserves Link Equity (The Value That Links Pass To Your Site)
Canonical URL is simply an HTML attribute that tells search engines which URL you want to canonicalize.
This means your content should live at only one place on the web. If it lives elsewhere, the canonical tag will tell Google not to crawl those pages and keep the original canonical version indexed instead of other copies (that may be lower quality).
This can help with duplicate content because a canonical URL ensures all incoming links point to a single page rather than multiple different URLs containing similar or identical content. It also provides additional value for users by consolidating link equity into one source, making everything more accessible. Additionally, if any website copy gets hacked then there’s less likelihood of it being exploited as canonicalization protects against this by removing duplicates from indexes so they’re never displayed as canonical versions.
Canonical Tags Are Supported On All Major Browsers.
The canonical tags are used to tell the major search engine robots which version of a web page is the original one and should be indexed. The canonical tag can also help in preventing duplicate content issues that might arise due to duplication across various pages on your site (for example if you have left the previous URLs pointing at old versions).
It Manages Syndicated Content
The canonical URL is the primary version of a webpage. It helps with syndicated content to ensure that search engines understand the difference between pages on your site.
Examples Of How Google Treats Duplicate Content With Different Urls
Different canonical URLs – If you have different canonical or preferred URLs, Google will try to use the canonical with a higher value.
Same canonical URL but different robots directives – In this case, it is more likely that there might be issues when choosing which version of the content to display in search results.
Different canonical redirects pointing to different content – In this case, choose link or another by setting up a rel=canonical tag correctly between the two URLs and check which version performs better in Search Console.
Content not crawled from canonical URL – If both versions of the page are identical but only one is accessible via canonical URL, there may be crawl duplication as well as low scores on duplicate pages in Search Console.
When Should I Create A New Or Modify An Existing Canonical Page On My Website?
– Canonical URL should be created when you are publishing a new version of the content.
– Canonical URL should be modified if there is an error with another canonical page or if it has changed. The existing canonical will no longer work and Googlebot needs to know that the other URL is now correct.
Conclusion about Canonical Tag
The Canonical URL is an important factor in SEO, but it can be difficult to implement if you have multiple pages of content. It’s worth taking the time to get your canonical URLs set up correctly because duplicate content with different URLs hurts Google search rankings.
When it comes time to make changes like adding affiliate codes, tracking IDs, etc., using Canonical URLs will help prevent any confusion about where those particular changes were made on your site.