In the content marketing world, content syndication is a strategy that has been used by many businesses to promote their content.
Content syndication is when an article from one site gets shared on other sites. There are many reasons why content marketers use this strategy and it’s worth understanding how content syndication works if you’re planning on using it for your own business or blog.
Content syndication has become an important part of modern online marketing strategies, with some even claiming it’s just as important as SEO!
Content syndication is a content marketing strategy in which an individual or company shares content on their website with another publisher. The content may include text, images, videos and other forms of media that can be used to create a new piece of content. This content will have the same message as the source while being customized for the receiving site. In return, this creates more traffic back to your site.
Because content syndication is used to drive traffic back to your site, there are several ways this can be carried out.
The first step is creating a content distribution list by finding blogs that have similar content or readership as you do and expressing interest in sharing content with them if it makes sense for their audience.
After compiling the proper contacts, start reaching out one by one asking if they would like to share your posts on an ongoing basis. This should include what type of post they prefer (opinion vs fact), how many times per month you plan on sending content over and any other pertinent information about yourself which could help them form an opinion on whether or not working together will be beneficial.
If accepted, content syndication can be a great way to drive traffic, increase social engagement and build your brand.
Examples of sites that are content syndication partners include: LinkedIn, Quora, Reddit, SlideShare, Pinterest, Tumblr and some paid sites you can use include Content. ad, Taboola, Sharethrough, RevContent
You can also contact smaller topic-specific directories or social media platforms for content syndication opportunities. Consult with your marketing agency before pitching content ideas to maximize results!
Content syndication is a great way to get your content in front of more people. It can be used as an alternative marketing strategy, or it could just be another tactic you use alongside other strategies like social media or pay per click advertising.
You don’t need any special skills to start using this strategy for your business; all you have to do is find the best platforms and networks where your content would fit well so that you’ll gain exposure with minimal effort on your part. Start by looking at sites like LinkedIn Pulse or Medium which both offer opportunities for writers who are interested in content syndication, but there are many different places out there if those aren’t what suits you.
This post was last modified on December 28, 2022
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