These are the keywords that were used to provide additional information in search engines regarding a page. It defines different types of Metadata and their functions in an HTML document. You can find them on the website source page. Before Google, search engine optimizing was done by Meta keywords characters on HTML on every page. For example, HTML 4 was a Meta character responsible for providing readable information on HTML documents and other resources accessible through the network. The Meta keywords were relevant since they defined the content of your pages.
Yes, they were, however not all search engines have prioritized the use of meat keywords. For example, google stopped using Meta keywords about a decade ago. Though Yandex, a Russian search engine with a market share close to that of Google is still was still using Meta keywords.
In determining the relevance of pages with regards to search queries. But that does not mean Yandex uses Meta keywords to determine the ranking of their pages. Therefore, implying that Yandex only used Meta keywords, but did not heavily rely on them. So it is true that Meta keywords were still relevant in 2020.
No, Google does not use Meta keywords for determining page and site relevance or ranking. Since, keywords were used to rank in Meta tag, therefore easily manipulating the algorithms in search engines, as a result, causing spamming. It was due to such factors that Google and other major search engine stopped using Meta keywords.
Though Meta keywords do not apply to some search engines like Google, there are still some Meta tags that apply to all search engines Google included. They comprise title tags, description tags and robots. Here is how these Meta tags impact SEO.
Meta description – helps describe the page content. They are also placed in the page’s head and displayed on SERP snippet and page URL and title. It occupies most of the SERP part, thereby offering users an opportunity to click on your site for any solutions they might be searching for online.
The Meta description area also determines the number of click-throughs you get and might also reduce bounce rates if the pages and content apply best practices. As such, the description should be inviting and distinctively realistic to the content. Hence, Meta description is critical for enhancing brand SERPs and increasing click-through rates, improving your SEO.
Therefore it is important to understand where you link to other sites and how you do it. Since by default mode, you might end up following all links, even those that might not be from reliable sources.
However, if you include a NOFOLLOW attribute in your link, it informs search engine robots not to continue with that link.
As such, improving your SEO by preventing you from following unreliable links could negatively impact the quality of your content.
Yes, they are significant since they determine the number of people likely to click through your site and how the website appears in SERPs. Thereby influencing your engagements rates and traffic, which correspondingly impacts your SEO and site rankings. Additionally, the HTML Meta keywords also determine your website’s appearance in the digital space.
In conclusion, meta keywords now do not play as much important role in SEO as they used to do some time back. This is actually considered as black hat SEO technique. Therefore, for Google Ranking Algorithm, meta keywords are no longer necessary.
This post was last modified on December 28, 2022
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