We put in a lot of effort to chart out SEO estratégias and their implementation. But how do we know whether or not our strategies are delivering expected results? That’s why it’s important to monitor SEO performance every now and then. How exactly can we monitor SEO performance? By monitoring the right KPIs!

KPIs work as a control mechanism to help identify que SEO tactics work and which don’t. Let’s understand some critical indicators that would help keep faixa of your SEO performance – the first and foremost factor is the organic traffic – this measures the number of visitors that come to your website via organic pesquisa results. High organic search results mean you’re on the right track! You can monitor your organic search results daily to understand the tendências também.

Search rankings are another indicator. Your website will be right at the topo of search rankings if you’ve used the right and relevant keywords. Achieving a high ranking is not easy, but once you do it, you can then shift your focus to other SEO aspects such as traffic, leads, and conversions.

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Other factors you need to look into are search visibility, backlinks, taxa de salto,  CTR orgânica, branded traffic, custo per click, and ultimately Return on Investment.