Category: SEO

What Are Meta Keywords?

These are the keywords that were used to provide additional information in search engines regarding a page. It defines different types of Metadata and their functions in an HTML document.

You can find them on the website source page. Before Google, search engine optimizing was done by Meta keywords characters on HTML on every page.

For example, HTML 4 was a Meta character responsible for providing readable information on HTML documents and other resources accessible through the network. The Meta keywords were relevant since they defined the content of your pages.

Were Meta keywords Important?

Yes, they were, however not all search engines have prioritized the use of meat keywords. For example, google stopped using Meta keywords about a decade ago.

Though Yandex, a Russian search engine with a market share close to that of Google is still was still using Meta keywords.

In determining the relevance of pages with regards to search queries. But that does not mean Yandex uses Meta keywords to determine the ranking of their pages.

Therefore, implying that Yandex only used Meta keywords, but did not heavily rely on them. So it is true that Meta keywords were still relevant in 2020.

Does Google Look at Meta Keywords now?

No, Google does not use Meta keywords for determining page and site relevance or ranking. Since, keywords were used to rank in Meta tag, therefore easily manipulating the algorithms in search engines, as a result, causing spamming.

It was due to such factors that Google and other major search engine stopped using Meta keywords.

Though Meta keywords do not apply to some search engines like Google, there are still some Meta tags that apply to all search engines Google included. They comprise title tags, description tags and robots.

Here is how these Meta tags impact SEO.

• Title tags- helps to ensure that the title of your page is different on every page you publish. They are located on the head of your web page are designed to indicate a comprehensive idea about page information.

  It is the first place a user interacts with to see if what they want is available. Therefore, a well-designed title tag might increase the click-through and traffic rates, hence contributing to the improvement of the rankings.

Best Practice

1. Provide each page with a unique title that explains the page content correctly.
2. Maintain the title at 50-60 characters long.
3. Place the significant keywords first.

Meta description - helps describe the page content. They are also placed in the page's head and displayed on SERP snippet and page URL and title.

It occupies most of the SERP part, thereby offering users an opportunity to click on your site for any solutions they might be searching for online.

The Meta description area also determines the number of click-throughs you get and might also reduce bounce rates if the pages and content apply best practices. As such, the description should be inviting and distinctively realistic to the content.

Hence, Meta description is critical for enhancing brand SERPs and increasing click-through rates, improving your SEO.

Best Practice

1. Provide every page with a different meat description that distinctively describes the page content.
2. Include very important keywords to get highlighted on SERP; however, you should also avoid keyword stuffing.
3. Occasionally, you can use hints or a different preposition explaining to the user what they should expect.

• Robots - used to indicate required content. They are largely used to direct people towards useful resources or refer you to a relevant website.

  Also referred to as outbound/ eternal links are links within your site that redirect traffic to other sites. These links are crucial for your SEO since they can determine whether your content is genuine and linked from reliable sources or otherwise.

Therefore it is important to understand where you link to other sites and how you do it. Since by default mode, you might end up following all links, even those that might not be from reliable sources.

However, if you include a NOFOLLOW attribute in your link, it informs search engine robots not to continue with that link.

As such, improving your SEO by preventing you from following unreliable links could negatively impact the quality of your content.

Best Practice

1. You should avoid the following links being considered to be untrusted content.
2. Avoid any sponsored or paid links.
3. Links generated from comments should also be avoided since they might be spammed uncontrollably.
4. Registering and sign-in links should also be avoided since they are not that relevant.

What’s the Purpose of Meta Keyword Tags?

Yes, they are significant since they determine the number of people likely to click through your site and how the website appears in SERPs. Thereby influencing your engagements rates and traffic, which correspondingly impacts your SEO and site rankings.

Additionally, the HTML Meta keywords also determine your website's appearance in the digital space.

Are Meta Keywords Important for SEO?

In conclusion, meta keywords now do not play as much important role in SEO as they used to do some time back. This is actually considered as black hat SEO technique.

Therefore, for Google Ranking Algorithm, meta keywords are no longer necessary.

What is SEO?

SEO initials stand for search engine optimization. It is the process of enhancing your website to enable you to increase the chances of its visibility when online users search or inquire for services or products in search engines.

The more visible your site is on the search engine results, the more organic traffic you will attract and the more revenue you will likely make. Therefore, SEO is relevant for online marketing since it helps improves your marketing with regard to your business anticipations.

Choosing the right SEO strategies will go a long way to ensuring your business is booming.

SEO is all You Need for Your Website’s Excellent Performance

Can never ignore SEO services as far as digital marketing is concerned. It is the best way to market your business online; however, you need to get the right SEO to ensure your venture's success.

It is a tool that many companies use to enhance their businesses; hence, it is not optional but a requirement if you are operating an online business.

These services enable the content of your business to be more visible to your target audience. Secondly, it can increase the number of customers that visit your site and assure your business of revenue and the attention it deserves as far as digital marketing is involved.

Thirdly, it offers you limitless opportunities for growth and expansion for your business since a vast online community is potentially looking to shop online.

How SEO Works

It consists of different processes which are put together to enable Google, and other search engines to rank you higher in their SERP listings. Generally, the higher your page appears on the search engine results page, the more visits your website will have, which translates to more traffic, then ultimately more revenue.

Here are the steps that are involved in making your SEO work effectively.

• Get the correct sitemaps set up for your website, combined with effective user navigations.
• Avoid using duped copies.
• Correct all technical hitches that might affect the smooth running of the website.
• Include the correct keywords for your pages, and also avoid stuffing the keywords.
• Work on the site speed.
• Link to other credible and reliable pages which are compatible with your content. It helps Google easily understand how the pages on both linking sites related to each other.

What Time Does SEO Take to Work?

There is no general stipulated time that SEO is designed to work after it has been established. It majorly depends on the type of SEO in place, however, it is also paramount to accept that it requires time to;

• Adequately conduct research on the service or product in question. To enable you to understand the customers' perceptions.
• Get to know the industry, who your competitors are, and their ways of doing business to have an idea of what to do what not to do for you to rank higher in the SERP and gain more traffic and revenue.
• Study and understand how a website operates. In order to understand the users' experience and assess any improvements that need to be made on the site.
• Identify the user intent when they go to your page. What challenges they encounter and how they might be resolved.

Therefore SEO might be time-intensive, but it's far much better to invest in it and create long-term marketing strategies. That will help your business remain a success for a long time than not to invest in SEO, than to abort from using it.

Since its rewards are long term just as its adjustment period.

Types of SEO Available

These are the main services offered for SEO, as a whole package though there are customers that only need improvements of various segments.

Content Management - involves everything ranging from ebooks, the words used in the website, blog posts, and copywriting throughout the web page that gives your business an edge.

Local SEO - mostly valuable for small businesses; it focuses higher on the SERP within your surrounding area. Since, it is always advisable to conquer your locality before going global or national.

Keyword Tracking - helps to constantly monitor and changing keywords to enable users to find your business online. Tracking the keywords lets you understand the dynamics that revolve around the struggles that customers go through while searching your websites.

It also enables you to make necessary changes where need be, regarding your website.

Analytics - helps you analyze your engagements with customers, thereby understanding the strengths and weaknesses of your website to enable you to know your position in the digital marketing space and whether there is a need to make any changes.

Social Media - involving your business plan in various social media platforms helps you get more traffic and click-through rates. Therefore, enabling, your site to rank higher in the SERP.

What websites owners need to understand about SEO

As an online business owner who has solicited SEO services for your businesses, you need to realise that the searching engine platforms occasionally change their algorithms. As such, you also need to change your SEO strategies to fit into their demands.

Otherwise, you will not continue to enjoy the services as smoothly as before the changes were made.

For such reasons, many websites experience difficulties with their SEO services since they fail to revise their versions when the search engines decide how they run their services.

Are SEO Services Worth It?

In summary, therefore, we acknowledge that SEO services are worth it and should be embraced by all online business owners since they help your business in several ways, such as increasing the traffic on your website due to the click-through rates hence, translating to increased revenues for your company in the long run. Since SEO strategies are long-term and intend to increase traffic every day, equally important is that SEO services help you improve the quality of your content.

This goes a long way in helping your website rank higher on the search engine results page thereby also increasing profitability and recognition of your business.

If the main point of discussion is about creating a Website, then myriads of options are there in terms of which CMS would be the best for it. One of the critical deciding factors is to choose one that can ease you in building and maintaining an SEO-friendly site.

After all, getting a higher search engine ranking is not so easier than creating a website from scratch. By considering the future perspectives to increase the traffic on a Website, WordPress is most recommended, but.

Why? Let us be aware of all the facts behind - Are WordPress sites good for SEO!

Why is WordPress good for SEO?

Here are some facts about WordPress making it convenient to be used to build a website that is totally SEO friendly;

• Around one-third of the total active websites in the world are based on WordPress.
• You can customize your WordPress website in any way possible since you can find almost all types of plugins to get your job done. In case of any difficulty, you can ask your query in the WordPress community.

  It is a platform where thousands of volunteers and technicians are ready to offer support and advice free of cost.

• WordPress comes with SEO-friendly tools, plugins, and themes.
• As per many experts, WordPress is a secure and safe website development platform.
• Well-developed plugins and themes are based on clean codes. So, using them on your website will make it easier to index by the search engine bots.

Why WordPress is best for SEO Friendlier Sites?

Following are the 3 main reasons behind the popularity of using WordPress for creating, and optimizing websites. The main aim here is to get higher Search Engine rankings;

1. WordPress has Ease of Integration

Once a website is ready you need to add many software tools to it for different functions. WordPress can help you to ease your job to promote your site online and get more attention from the targeted traffic.

In this case, you can use the following;

Yoast (to configure your post and pages with SEO features),

Google Analytics (to check the regular performance of your website),

G Suite (can help you to easily deal with emails),

Google XML Site Maps (to help Google bots in understanding the structure of your website),

and, Sucuri (to ensure safety).

In the same manner, you need to integrate your website with Social Media. It will help you to enhance the reach of your site in front of your potential viewers.

By the way, social media campaigns play a major role in today’s era to increase SEO rankings.

WordPress can help you to easily create social media icons and buttons on your website from where a reader can be redirected to the social account/page. People can further share your content with others.

You can automate the social media campaigns and add a news feed to your site for more engagement.

WordPress was initially formed as a blogging platform. Hence, a website can be made more dynamic and attractive by adding a Blogging feature that can be integrated very easily.

One can also further add other related possibilities on the WordPress website. It includes email subscriptions, RSS, commenting options, or showing the recent posts on the home page of the site.

2. WordPress is User Friendly

One must create a responsive website so that people can easily access it both on Mobile devices and PCs without hassles. WordPress can help you to use the themes or design in a manner that can be convenient to its visitors.

It also plays a big role in the overall SEO metrics of a site.

Additionally, either it is a human or a search engine bot, the time to load a website while accessing it matters a lot. So, WordPress can help you to use some tools or Plugins to make sure none of your site users will be annoyed with the page loading time.

For instance, WP-Optimize, and ShortPixel Image Optimizer can be of much help in this scenario.

One of the main factors that contribute the most to the page load time is the use of multimedia (photos) on it. So the images need to be in proper size without compromising their quality.

There is also a big significance of using alt text for every pic on your website that is highly noticeable for the search engine crawlers.

3.

WordPress is a Time Saver

The overall design of a website also matters the most for SEO other than the keywords and metadata. It can help one to impress the search engine spiders and rank well on SERPs.

So, this can be made easier by choosing a nice SEO-friendly theme for your website from plenty of available choices in WordPress. You do not need to waste your time playing up with and testing the performance of a website by tweaking any coding.

It does not matter how much knowledge you are having about website coding and development. You can create a complete WordPress site from scratch to the one ready for the launch overnight, but.

You can also easily form attractive permalinks for each of its web pages. So, including the targeted keyword within the permalink can help much in increasing its rankings on the search engine.

WordPress CMS can also help you to do the required changes on your website with time. It is either to change the complete theme; to edit some parts as per change in any purpose or function, or to update the content within less time.

After all, users are generally attracted to a website that is updating as per new trends and technology.

Likewise, to manage the content on the WordPress website there are different kinds of editors available. They can make your job even easy than using MS Word to create and customize the webpage content.

More than one person can work on a website and reduce the time to complete a website in case of emergency. There are possibilities for one to assigning the freedom of access to each user to do either administration, author, or editing work.

So, not only time but, building a website using WordPress can also help one to save much money as well.

Bottom Line for the question "Are WordPress Sites good for SEO"

After its launch in 2003, WordPress is one among the preferred CMS of many professionals. People use it to develop a simple and secure SEO-friendly website for themselves or for their clients as per different needs.

WordPress is rich in Features and Tools that are not present in any other CMS platform.

You can always find new and exciting set of plugins and themes launching for the WordPress with time. Every business wants to rank its website higher on SERPs that can be made easier by building it using WordPress CMS. Optimization of a website is necessary to help Search engine crawlers understand its purpose.

A regular approach of SEO is a value for money long-term business strategy to earn digital foot traffic that will result in higher ROI. A well-maintained and attractive WordPress website can help you lessen your average site bounce rate and increase its SEO rankings.

What are outbound links?

Outbound links, also called external links, direct traffic to other websites from your website to other external sites. The purpose of this intervention is to enable you to provide references to your users based on the content on your site.

To make them trust the credibility of your content. Correspondingly, if you have acquired data, text, or images from another external site, you might need to cite the sources of your literal material.

Such shows ethical journalistic practice and maintains the expected level of professionalism.

Therefore, external links are pretty helpful for SEO in that they help provide quality content which is a critical factor in ranking a website.

Features of Outbound Links

• External links are more valuable than internal links since how other people rate you is more important than how you rate yourself.

  In that, if many websites link to your site, you will be a more valuable and credible source, unlike when there is none or very few sites linking to your site.

• Outbound links are challenging to manipulate, making them the best parameter for search engines to determine a website's relevance and popularity.

Significance of Outbound Links

1. Through outbound links, search engines and people can discover quality, reliable and valuable content. They also help increase organic traffic, establish trust and create relationships.

   When people realise they can find reliable content on your site, they will tend to come back more and refer their peers. Therefore, enabling you to improve your increase your traffic and rankings.

2. Then again, if your outbound links are directed to reliable sources, users will tend to trust your website, making more visits to your site and making referrals to their friends and associates. Similarly, you get to establish relationships with other websites, and as a result, you gain authority and control within the digital space.

   Hence, boosting your SEO campaigns.

3. They improve the website's relevance in that they assist users in understanding your content, the solutions that you are offering to specific problems according to your listings. Lastly, how useful the page is to the crawlers searching or inquiring about things online.
4. They help improve reputation by including external links to compatible and authoritative sources. Since your site will be associating with respected names within your circles.

   Since, you get to mingle with the big names and in the process, your websites gains some reputation in the industry.

Best Practice for out bond Links

• Relevance - when creating an external link, you should consider the compatibility, relevance, and credibility of the site where you are sourcing the link. That is in terms of whether the page is semantic and content-based so that the content in your site can be complimented adequately to the content on the outbound link webpage.

  Helping you avoid confusion and poor quality to the users and search engine could lead to a decrease in organic traffic and rankings.

• Unnatural links - some sites have a tendency for Spammy and volume link generation. Sites should consistently audit and review their links to discourage any toxic links that could be harmful to users and other sites.
• Anchor Text - avoid using similar keywords anchor text throughout all the backlinks.

  Anchor text on outbound links should strictly be a set of primary keyword variations and primary language directed to your target page.

• Linking Page Authority - since outbound links are translated as votes from one site to another regarding academic citations. Therefore, the more referrals a link gets, the more authority and value it will gain.

  Then collectively, the external links within the pages in the sites, if they are valuable, will contribute to the site's ranking.

• Root/volume domains - other than the quality of the link, authority, and relevancy of the outbound links. The volume of the site also matters; sites that have all these attributes but lack in the volume are ranked lower within the search results.

Sources that you should avoid when linking to other sites.

Many search engines establish grounds for ranking your site based on the sites you link with, combined with other factors. That is the site you link with and the ones you link up with, both ways.

Therefore, you should avoid linking with site pages that offer shady tactics or portray a negative user experience.

Can achieve that by going through evaluating whether the content is compatible with your users' intent content. Then again, avoid linking to pages with massive advertising content, which may appear tedious to read and annoy your users.

As such, you should use various publishers as your linking source.

Avoid Outbound Links Opening in Different Windows

When external links open in different windows, they may divert the users' attention, ending up not serving the desired purpose. Moreover, it might make some users frustrated, and they may never come back to revisit your site.

Therefore, ensure that your external links open in the same window they are placed.

External Links That Should Have No Follow Attributes

Initially, this concept was embraced, but recently, it is no longer applicable unless under certain particular circumstances, which include;

• In case there is an advert a blog post that is sponsored.
• When the link is carelessly placed anywhere, like the footer area.
• If the link is not under your control, it is included in the comment section.
• It would be best if you consisted of the editorial link to a particular page you are not interested in associating within your dealings.

However, sites with high authority might use the no-follow attribute for multiple external links to prevent themselves from potential abuse by scammers who might intend to manipulate their links due to their high value.

Links that you Might Follow Include

• Linking to an analogy that clearly describes your point.
• Where citations are required
• Where you have to compliment your content from other sites.

In summary, outbound links are good for SEO since they help search engines and people to be able to discover quality, reliable and helpful content. They also help increase organic traffic, establish trust and create relationships.

Similarly, if your outbound links are directed to reliable sources, users will tend to trust your website. Therefore, making more visits to your site and making referrals to their friends and associates.

Then again, they improve the relevance of the website in that they assist users in understanding your content, the solutions that you are offering to specific problems according to your listings. Lastly, they help improve reputation by including external links to compatible and authoritative sources.

What is a one-page website?

These are low-budget solutions digital marketing solutions for small and medium enterprises. They only require few resources for creating complex websites, and they are also developed within short time frames.

Equally important is that they also use reduced bandwidth, thus cutting the cost of running them online. Recently they have become exceedingly popular as a result of online mobile applications.

Then again, it is easy to search for solutions within a single webpage than scrolling from one page to another trying to find something. Many users find them convenient and easy to use since you get to see all the information you need in one place correctly and concisely.

How to Create a One Page Website

• In such a case, you need to develop a visually enticing and compelling page bound to generate massive traffic flows; combined with all other requirements for developing the usual website and a well-defined purpose.
• In a one-pager website, every detail needs to be well articulated since everything is on one page. You should not leave out any details because there is no other place where the user will go for clarifications; since it is the only place you have to meet your customers’ needs and correspondingly fulfil their satisfaction.
• Think of an impressive design that is uncrowded and fulfils the purpose of your website. a simple design that is incorporative and fully detailed to serve the requirements of your customers’ needs.
• You also need to arrange your content hierarchically from the most important topics at the top of your page and explanations and to support information towards the bottom of the page. So that details at the top will attract the user, and as they read towards the bottom, will affirm them of whatever they read at the top.
• It is also essential to have a menu that will ass8it users in navigating through the page smoothly and in a realistic manner regarding content flow. That is why a hierarchical order is needed to arrange content so that it makes sense to the user.

  In that, they do not get confused when searching for information.

Uses of a One Page Website

There are primary uses of a one-page website, which include;

• Marketing a single product - It is only realistic and financially viable to build a one-page website if you only sell a single product. Whereby, the page will include all the necessary information about the product features, the procedure of placing your order, and a call-to-action button.
• Promoting an App - The one-pager website is also ideal for promoting apps. Whereby you simplify all the details needed by the customers on a single page.

  Ensuring that you cover all the apps information and utility manuals.

• Showing a portfolio - If you need to exhibit your portfolio to potential customers online. A one-pager website can serve as an ideal strategy for your exhibit.

  Since you will put all your information in one place, simplifying the information not to discourage the readers and concisely describing it to highlight every detail.

Developing a One Page Website Based on SEO Best Practice

• Link Building - A one-pager website, just like the usual websites, needs to have links. Particularly a one-page website since its search engine optimization might be limited.

  Thus, making them rely more on links to enable them to rank higher in SERP. Links such as the unlinked brands and the 404 links are necessary to making your page garner more traffic through having many click-throughs.

• Developing great content -Having great quality content will prompt search engine platforms to rank you higher in their SERP. Thereby, increasing the number of outbound links associated with your site due to its credibility.

  Ultimately, that will translate to more leads and revenue for your business.

• Including Keywords - You should thoroughly look for keywords that offer the correct results and minimise them due to the limited space available in the SERP snippets.
• Add anchor links - Even in a single-paged website; you need to develop a structure that will clearly6 outline the content so that it appears presentable and logical to the users. Such an arrangement can be facilitated by optimizing anchored links and DIV ID.
• Using Google analytics - Google analytics helps you track your site performance dynamics and assess any limitations or technical issues that need to be addressed.

  The advantage of a single-page website is that you can easily find problems that need to be fixed, unlike in a typical multi-paged website.

• Linear structure - It helps readers become more engaged, making them spend more time on your site.
• The CTA Button - It is an essential component of the single-paged website since it enables you to execute a sale. As such, it should place towards the top of the page.

  Since it is an essential attribute on the page.

• PortraitDesign - It only allows you to scroll makes it easier than browsing, engaging your customers more.

Therefore, conducting an SEO for a single-paged website is not impossible as many would tend to believe just that it needs more attention and articulation. You need to first come up with a well-defined purpose for your desired one-page website.

Then from there, you can decide on the right SEO tools to use in optimizing your site.

SEO for a single page might be more challenging than the typical website since it requires a lot of creativity and focuses on optimally realizing the website's SEO goals.

In conclusion, one-page websites are good for SEO because they are economical to run and suitable for small and medium ventures. That might not afford the budget of developing and running a fully-fledged website.

Then again, a one-page website is ideal for single marketing products, exhibiting portfolios, and promoting apps. Such ventures can only be well-represented under such platforms.

Since one-page structure best suits how they need to be presented to the customers. Therefore, with the right SEO in place, a one-page website is an effective tool for digital marketing and can improve businesses.

Nowadays, video content is commonly being used in SEO due to its engagement capabilities with clients. The main reason why videos are the most preferred medium to engage customers in SEO is that they convey and disseminate information at a larger scale and in a more effective way, compared to other mediums.

Correspondingly, videos are also concise and accurate in the manner with which they send messages. They narrate stories to the target audience, as such the memories of view a video impact more as compared to reading facts.

Similarly, clients can easily remember watching a video as opposed to reading about a product or service.

What is Video SEO?

Video SEO is the method through which the visibility and ranking of a video in a search engine are improved. Enabling it to appear higher than others during video searches or within the first page of the search results.

The process consists of introducing video Metadata that is inclined to user intent. Coupled with generating video content that is compelling to increase organic traffic.

It is part of digital marketing that is intended to optimize effective information dissemination and attention retention of users. Video SEO are more likely to entice customers to view a certain content compared to written hard facts.

Which appear dull and tedious to read through, thereby making visitors get bored easily and leave the site without getting a grasp of what you are selling.

Does Video Content Improve SEO?

Yes. Video are an integral component in searching engine optimization and internet marketing since they help increase the ranking and interest aspect of your content; with regards to customer viewership.

Additionally, videos form a large part of the social media platforms and blogs, with almost 62% of the sear4ches on google being videos. Here are five main strategies on how videos can improve your SEO.

1. Google Algorithms- is one of the major factors that determine how you improve your SEO, since google checks on the quality of your video content and the relevance to one’s general search terms.

   Therefore, if your content has both combinations it appears more informative as such offering your SEO services an edge over the others.

2. Captivating content- Your content needs to be captivating to generate more traffic. Then again, so that other people conducting similar searches will also find your content interesting.

   This way you will be able to improve your ranking since google checks on the amount of organic traffic that have to determine your domain's ranking.

3. Click Through Rate and Watch Time Rate- Many search engines considers the time visitors stay on your site to help them determine domain rankings.Videos unlike pictures make customers stay longer on your site. As such having more quality videos on your site will enable you to improve your SEO and rankings.
4. Backlinks- The more users connect your video content to your site, the greater the authority you command.

   Correspondingly, the greater the authority you command the higher you rank on the search results page.

5. Choice of platform for publishing content- when you upload your content on platforms such as Youtube and Instagram can help you get more traffic. Consequently, helping you improve your rankings due to the nature of their massive and heavy traffic.

What is Video Optimization in SEO?

Video optimization in SEO is the process by which video content is used to optimize SEO results. Such that videos are predominantly used to optimize SEO than pictures and words.

However, videos alone cannot be effective in the maximization of SEO instead they are used together with transcribed words to effectively send the required message across to the users.

How to Optimize Video for SEO

Videos are currently becoming the most preferred form of digital marketing, companies that are using video marketing have an edge over other companies that are not dedicated to using this platform. Thereby enjoying greater brand recognition and revenues than other sites that are still affiliated with pictorial content branding.

Here are some tips for optimizing video for SEO that will help you earn more revenue and brand awareness.

• Increasing Video Metadata Files- labelling or putting titles on your video content helps google display your content compared to those video contents without such attributes. Thereby getting more viewership and correspondingly improving your rankings.

  The video titles should have the following characteristics;

• Be captivating to promote click through rates
• Be sensible to the content
• Have keywords that are similar to the user intent
• Have titles with at most 55 characters
• Have a meta description of 150 characters at most.
• Apply Schema Markup- Not all online visitors use google video search others use schematic vocabulary. As such the results will appear the same way providing a video length and thumbnail.

  Encouraging your users to use the schema markup enables you to validate it with the high snippet tool. Thereby, improving your SEO functions hence increasing revenue generation.

• Generating Keywords that Dominate Video Searches- Coming up with keywords that are commonly used by other video content users will place you at an advantage. Since online visitors might get to view your content as they are searching for related content.

  As a result, increasing your click-through rates and views.

• Choosing the right video hosting platforms- Different platforms enable you to do different things with your content. For example, some platforms will enable you to gain new leads and organic traffic, or brand recognition and dominance.

  Therefore, the hosting platform will determine your success on SEO matters based on what you intend to market.

• Make the Video to be the Page Focus- such that the users do not have to scroll or struggle for the video. It should be easily visible to all, to avoid inconveniences.

  Similarly, most users go for what they view first hence they will not go through the trouble of searching for your video if it is not easily accessible.

• Add Video Sitemaps- After choosing the video hosting platform it is relevant to ensure that the search engine recognizes the particular pages that the videos are contained, as well as other pertinent information about the video. This can be attained by creating sitemaps, which help lead the searching engine to where specific information that the user might be inquiring about can be found.

Lately, social media platforms and many blogs have adapted this trajectory of using videos since they appeal more to users than other forms of non-visual digital marketing strategies. Videos have also helped to increase the time customers spend on the site thereby offering ample time for them to click through other attachments that might be placed next to the videos.

So, companies are now using video SEO to build their digital presence.

What is an SEO Landing Page?

A landing page is a page where potential customers or visitors can land when they click or scroll through an online location. It is designed to obtain information from potential customers in exchange for product or services insights, reviews, and retail transaction codes.

Such that when a customer land on the page, there are tools that change the clicks into leads, and in return, the customer gets access codes or any other pertinent information that they might be inquiring about on the product or service, hence making the landing page unique from the other pages on the website.

Significance of Optimizing Landing Page for Search Engines

If landing pages are optimised based on the best SEO requirements, they are bound to provide the customer and the website with the following benefits.

• The search engines easily match the function of your page and appropriately rank it where it is supposed to be in the search results.
• Customers will be able to access the page, hence increasing more conversions rates easily.
• As you optimise landing pages, you also improve quality on your page ratings which attracts benefits such as AdWords campaigns.

Developing a landing page with the best SEO practices will enable your page to rank higher and help increase your target audience. Creating a well-structured SEO will allow you to get more traffic which your topic will entice regarding the product or service you are selling.

Correspondingly, that will help you get more leads, hence increase conversion rates, ultimately improving your website's success.

Here is a list of the best SEO practices to follow when creating a successful landing page:

• Develop Backlinks - these are links from other sites that are directed to your website. Backlinks from high-ranking and respected platforms will enable you to improve your site landing page SEO. Similarly, developing quality content that can be shared like videos and info graphs might increase the probability that other sites will link to you.
• Increasing Page Speed - Increasing page speed is a crucial factor regarding the rankings of search engines since it creates a user-friendly perception, whereby many people like loading fast pages compared to slow pages that make them furious, making them leave without opening the page, affecting the rankings.
• Monitoring used URL - It helps reveal information about the content and what visitors should expect to find on your page. Therefore, you should minimise your URL to at most 65 characters and dividing keywords with slashes, particularly placing the most significant ones towards the left side of the URL. A well-structured URL will help yield a successful landing page that will promote the business's overall success.
• Enable Search Engine to Match Easily with your content - you should ensure that the search engines robots can read, recognise and analyze. Such that the search engine understands what the landing page entails so that it can index it properly.
• Make your keywords associate with your content - Usually, a strong keyword forms the foundation of a high-ranking landing page. Secondly, use subordinate keywords to indicate further what your page is talking about.

  Finally, the keywords that you use should match your content and not misleading users. It should also enable them to know what they expect to find on the landing page.

Here are some strategies that need to be followed to structure a successful landing page.

1. Headings - Make sure you include an H1 heading that is consistent with your title page.

   Then the rest of the headings can match other topics within your content, such as secondary keywords, which might be used to further give an insight into the content to the users.

2. Title Tag - Ideally, the page title must be short, include primary keywords, and be placed towards the left side of the title, followed by the less important words.
3. Meta Description - It refers to an overview of the landing page; it offers the user idea of what they expect to find if they click through the page.
4. Files Name - It is essential to give your files descriptive and distinctive names in line with your content so that it might be easy for the search engine to retrieve them when users cannot find them.
5. Interlinks - These links enable the search engine to understand the content and context of the page. Hence, making it easier for the search engine robots to generate a quick pop-up after a search with the highest-ranking order to the lowest ranking in the search page results.
6. Alt Tags - They help translate the content so that the search engine robots can recognise, read and analyze its concept. If an image refuses to load, the alt tag will attempt to explain the image and its meaning briefly.

Are Landing Pages Bad for SEO

Landing pages are not bad for SEO; they can only be harmful if you cannot properly optimise your landing page. If you adequately optimise your landing page, your SEO will be performed successfully.

For example, a landing page engaging and intuitive will add value to both sides of your customers and the website, thereby promoting the website and its business aspect.

In conclusion, landing pages are the perfect boost for SEO success, as long as they are correctly optimised. Particularly if the landing pages are optimised according to best SEO best practices, they help bring back value to the customers and the website.

As such, landing pages work hand in hand with SEO in contributing to the web site's success and satisfying customers' demands. Hence, landing pages are not bad for SEO; rather, two components work simultaneously towards achieving the same goal.

Therefore, website owners should embrace using landing pages with SEO for improving marketing and increasing revenue in their businesses.

If there were any need for information, we often look to Google for the solution. The search engine plays a vital role in offering the correct information to users when they need them the most.

Search engine ranking is essential for any website to attract users. One of the best ways of attracting users to your website is by blogging.

Blogs are believed to be very useful for SEO as it helps to improve the ranking of the website. Blogs that have high quality and are updated regularly are good for SEO.

Mentioned below are some reasons that show why blogs are good for SEO.

Blogging keeps the website fresh:

A website that is updated regularly has a better impression in front of users compared to an old website. The moment users visit a website that has not to be updated for a long time.

Their interest starts to dim. They start to believe that the information offered at the specified website may be fake or the company that owns the website has gone out of business.

Therefore, keeping your website updated regularly by blogging can improve the ranking of your website.

Blogs increase the user time:

One of the most significant benefits of blogs is that it helps to increase the user time-on-page. If users are served with the correct information they are looking for, it is sure to increase the user time.

For example, if a user visits a particular website and then returns to the Google homepage, Google understands that the first search result was not that helpful. On the other hand, after opening the first website, if the user spends some time on it, then there is a fair chance of increasing the user time and ranking of the website.

Blogging helps to target SEO optimized long-tail keywords:

Long-tail keywords are very prominent for an SEO strategy as they make a significant impact on users. Generally, half of all the searches made are more than four words that make long-tail keywords essential for SEO. Blogging is a way by which you can embed long-tail keywords that are related to your brand for the best results.

The points mentioned above state that blogs are beneficial for SEO.

Why blog is important for SEO?

Blogs play a vital role in enhancing the SEO ranking of any website. Blogs offer websites opportunities for internal linking.

Offering quality blogs offers websites to be linked to them and improve their ranking in SEO. Mentioned below are some of the reasons that show blogs are essential for SEO.

• Blogs are the perfect mechanism to offer fresh content, which is the way Google works.
• Blogs offer the right opportunities to make use of plentiful keywords. This helps the website to stand out and make a better impression when compared to its competitors.
• Blogs offer powerful backlinking opportunities.

With blogs, the websites can be updated regularly. Having unique content enables Google to help your website increase its popularity by many folds, rewards high quality.

Blogs are a method of answering people or commenting on an issue that users like.

Blogging is the right way to use effective keywords. When it comes to an SEO campaign, keywords play a prominent role.

This is because when looking for anything on Google, people generally type the keywords. Therefore, if your blogs can have the right keywords in them, it will increase your website's traffic.

Blog post helps to attract links from other websites the greater the authorities' links received by your website, the more chances your website has to flourish. Online visibility and SEO can be improved immensely using blogs.

Blogs have the power to influence users and help get the correct information.

How Blogs help in Improving SEO Performance?

Some of the main highlights of blogs are that it helps websites be more credible, builds trust with users, and establishes leadership. Blogs are the best platform to interact with the users and help get them the correct information they are looking for.

Search engine optimization goes through a series of developments to optimize the content to attract more traffic by increasing the search engine ranking results.

Mentioned below are some of the reasons that state why blogs are essential for SEO.

Posting fresh content on your website:

The search engine works best with websites that update content regularly. Search engines always show top results of websites that are updated regularly.

Blogs that are unique and high quality which are updated regularly end up being shown more to users. The use of the right keywords plays a vital role, and blogs are the perfect platform for using them.

Starting a blog will allow any website to update the latest content. Websites can post two to three blogs every day for the best results.

Using Keywords strategically:

Another great benefit of blogs is that it helps use the keywords strategically to target the right customers. Keyword research is an excellent way to understand what keywords users for a specified product or service mostly look at.

Using them strategically throughout the blogs can help improve SEO. The search engine optimization results change drastically with sue of the right keywords in blogs. Long-tail keywords too play a vital role in improving the SEO ranking of a website.

These keywords have more than two words. Users when looking for information on the internet search these types of keywords frequently.

Backlinking:

Building relationships with other businesses can be very profitable. Blogging is one platform that offers websites to enhance their relationship with other popular websites with the help of backlinking.

Sometimes it has been seen that using backlinks of popular websites is beneficial. This is because these popular websites many times link back to your website.

Therefore, building a good relationship with reputable and renowned websites is a good way of improving SEO using blogs.

Blogging is one of the most renowned ways to improve the SEO of any website. Using the blogging techniques mentioned above will help you improve the SEO of your website and attract massive traffic for the best results.

When browsing the web, the most common HTTP error that people often face is the 404 error. Any internet user who has been using the web for at least a year may have encountered this type of error.

Many of the experts have mentioned that 404 errors can hurt your SEO and ruin your ranking. However, this is not valid as 404 errors are believed to be helpful and are quite normal.

If you take it theoretically, then 404 errors may hurt your ranking but not on the entire site; if a page returns a code error of 404, that means that the page does not exist at all. This is why Google or any other search engine is not able to index it.

The pages need to exist if you are looking for a good SEO ranking. Error 404 is created due to broken links, which means that if there were no broken links, there would be no 404 error.

If you want to experience the 404 error yourself, it is advised to add a slash after the domain by entering something random and then hitting the enter button. On the other hand, Google has always believed that 404s are normal.

What is 404 Error?

404 errors are a very normal part of the web. Profound changes are happening on the web wherein new content is born, and the old content dies.

The 404 errors occur when the old content dies. Search engines are aware of these scenarios as 404 errors are very common irrespective of the site's popularity.

Therefore, if some URLs on a site face 404 errors, it does not hurt the SEO on the Google search engine.

Besides, there are some other reasons for the same. It is essential to check why there are 404 errors when crawling.

This can be due to the misspelling of the URL. This means that if someone tries to link it to a website but has made a spelling mistake in the URL. In such cases, it is advised to 301 redirect the misspelled URL to the correct URL and then capture the intended traffic from the link. It is advised to help the users who land up with a 404 error on your site by allowing them to find what they were looking for instead of showing a 404 error.

Many believe that 404 errors are a fancy way of saying that the page was not found. Unfortunately, error pages can result to be very disturbing at times and the impact on SEOs depends on several factors that we shall learn below.

There are several reasons for the occurrence of 404 errors that are mentioned below.

Internal Links that are broken:

When a page does not exist anymore, or the page is being linked incorrectly then it can result in internal links that are broken. The broken links can create a huge nuisance as they interfere with Google's ability on particular sites by crawling and getting access to it.

There are several ways you can find the links that are broken. One smart way to find broken internal links is by using a web crawler regularly for the best results.

Soft 404 Pages:

Soft 404s can be troublesome, as when users find those pages, the search engine will continue to show the pages that have no existence. This results in a loss of time and a bad experience for users.

You can also perform a crawl using the screaming frog. This can be done by filtering the pages showing a 200-status code for the best results.

Does 404 affect SEO?

You are surfing through a website, and you click a link. On clicking the link, you get redirected and it says the page that you were searching for is not found.

This experience can be annoying for users. If you are the site owner, you must look into the matter for the best results.

Error 404 is a widespread problem that is seen on the internet.

Regarding the effects 404 errors have on SEO, there is a mixed opinion. Many people believe that receiving too many 404 errors can drop the ranking of a website affecting SEO and can levy a penalty too.

The truth here is there are no such penalties for having too many 404 errors on your website. There are few chances that the 404 errors can affect the SEO ranking.

This occurs if a critical landing page has been deleted. There are also chances in such circumstances that the landing page is using a new URL that it has been moved to and was not redirected.

If a page that you own has 404 errors, is able to get good traffic, and has backlinks, then it is advised to go for 301 redirects for the best results. Mentioned below are a few reasons why 404 errors in your website can be caused.

• Suppose an internal link is linking to a page, which does not exist anymore on a website. It is advised to find the non-existence of the page for the best results.

  If you find the page not valid anymore, it is advised to remove it. 301 redirect can opt if the page that got deleted is moved to another page.

• Suppose there is a typing mistake in the URL. In this case, you can opt for a fix by editing the link using the right spelling.
• Sometimes it has been also seen that there is an issue with the sitemap that forces the specified link to some pages, which do not exist at all. If there is manual control, the page can be deleted from the sitemap and then resubmit the sitemap to the Google search for the best results.

The above points state that 404 errors do not have a drastic effect on the website. However, it is advised to do a proper investigation to determine why these errors are occurring and look for the best solution.

Hello again, my name is Lukasz Zelezny and today I wanted to show you how to do better research, in terms of keywords.

Obviously, if we’re talking about keywords we are going to be thinking about Google Search Console. The example that I have today is one that I chose completely at random – the website pimlicoplumbers.com.

It’s a big plumbing company based in Pimlico, as you can see – the domain name is Pimlico Plumbers, established in 1979. I checked and the domain name was registered in 2002, so that means it’s a pretty long time and there should be lots of interesting data that we can try to use, for me to share with you as an example.

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I have 3 varieties of software here; the first is Semrush, the second is Searchmetrics and the third is Sistrix – three very powerful tools that I use simultaneously, especially for keyword research.

Let’s imagine hypothetically that the owner of Pimlico Plumbers is coming to me and saying, ‘Hey, Lukas, can you give me some advice on how to leverage my organic traffic and increase your organic visibility?’

The first step I would take would be to pull as many keywords as possible. If I don’t have access to Google Search Console, I can easily go to Semrush, Searchmetrics and Sistrix.

Right now, we can see that Sistrix in Google.co.uk is showing 1,745 keywords in the top 100. Searchmetrics is showing 1,829 and Semrush is showing 3,608.

So, let’s see the full report on these keywords here with Semrush… you can also see nice growth, natural growth probably – I don’t know if this is natural or not but I can presume that there are people who are proactively working on the performance of this website. You can see here all the keywords, URLs and lots of other data.

We’re going to export them to Excel. Meanwhile, I’m going to Searchmetrics and doing something similar – long tail keywords – I’m going to export them straight away, using the export function.

You can see that this is a bit different, but at some points similar. Searchmetrics is asking me how many keywords I would like to export, I’ll export all of them with a click and the export will be ready soon.

Meanwhile I’m going to do the same with Sistrix, and like I said, Sistrix is showing 1,745 keywords. We can use the download function and we would still have 50,000 credits available.

(The concept of credit for downloads works pretty similarly with Sistrix and Searchmetrics).

Okay! Right now, Searchmetrics is reporting that it is ready, so I’m exporting the keywords from here and from Sistrix.

Now we need to open each report and name them Tracker 1 and Tracker 2 – the third one, which is here, we will call Tracker 3.

Something here is not quite right, so let’s do text to columns. Okay, we have pretty much what we need; URL, competition, traffic, cost per click… in this export we don’t have search volume, but it’s alright, it’s not a big deal.

To Tracker 3 we will add Tracker 2, just to show you that each software is collecting data in a different way, and here is Tracker 1. We need to try to make these 3 spreadsheets as similar to each other as possible, so we need Keyword: in all three, Keyword is in column A, so that’s fine.

Position, okay, then URL.

‘Previous Position’ we are not interested in, we need Search Volume and that’s pretty much it. I’m just removing everything else that’s here.

So! We have KEYWORD : POSITION : URL : SEARCH VOLUME and the flag which tells us which tracker (software) it was.

On this we need to swap the columns, put POSITION here and SEARCH VOLUME here, the rest we can remove.

This is the third one… on this one I can’t find Search Volume, so we will put N/A and the rest we can remove.

Now you have these in the right format, you can create another spreadsheet where you will add all of the keywords. That’s pretty much it.

The problem we have here is with the URL – the URL from the first tracker (software) is a bit different to Tracker 2 and 3. You can see that there’s HTTP in Tracker 2 and 3, and – actually there’s no HTTP in Tracker 2 so we would need to add this.

We can see that in two of the cases, Tracker 1 and Tracker 3 is using HTTP so we’ll use a quick trick to replace WWW with HTTP//WWW.

The first one we are replacing is creating a duplicate HTTP but that’s not a problem, we will switch this back too. If there are 2 lots of HTTP then it should be replaced with a single HTTP.

So that’s done and you can see that the URLs are now consistent.

Now, the most important part is to remember that there are 7,183 keywords that we have been able to pull using these 3 types of software. WE can presume there will be a lot of duplication so we need to remove those.

There are two ways to do this – I will try with this filter… yes, that’s done, so now we can copy this to one fresh spreadsheet and this is it. We have 5573 keywords here, and now, some simple maths: we had one software, Semrush, which was reporting round 3500 keywords, Searchmetrics was reporting 1800, Sistrix something like 1700 – altogether that was 7183, but when we removed the duplication there are 5573.

Technically, only around 2000 keywords in this exports have been duplicated across different software, and that way you can clearly see that using 3 different types of software for the same task gives you an amazing view of all of the keywords that are ranking in your website.

The last thing for this part; I can do a simple pivot, insert the pivot and think about this: I can put URLs here and I can put Keywords here and also here, then add Search Volume here. We will collapse this pivot and, if we sort, for example from the highest.

Now it works and we can see that Pimlico Plumbers is a URL that has the highest number of keywords. Some others are About Us, Recruitment, Pimlico Apprentice….then below, Service, Electrics and so on…

On the other side you can see the column with the Search Volume which you can also sort, and you can see that obviously that Number Plates is one of the most popular keywords…probably because some of the keywords that we have here in the pivot….yes, Number Plate is there, very very popular.

So, that’s it! Thank you very much for being with me, that was Lukas Zelezny and if you have any comments please don’t forget to use the comment function.

If you can share this with your friends on your Facebook or Twitter then I will be very grateful. Once again, thank you very much – see you next time!

Hi. Welcome again, it’s Lukasz Zelezny with you and I want to continue with what we’ve done with our keywords in the previous part.

So now we have a pivot here and each URL were sorted by traffic index or, rather traffic index difference than traffic index, well this is the potential, how much we can draft. We have an average position of each URL, this average is taken from all keywords that are ranking, summarized search volume and finally the number of keywords that, the total number of keywords that trigger a specific URL.

https://www.youtube.com/watch?v=kP-IFIInCWs 

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That data had been taken from a tool called SEMRush but you can also do the same with other tools like Searchmetrics or Sistrix. So right now I would like to choose the URL that I would try to optimize.

So let’s say here is a URL which I would try to make more visible. It’s /seo-audit/.

Let’s open this and take a look. We have here, one, two, three, four, five keywords which relatively are like key phrases.

So what I can do right now is I can copy this and I can paste it on a new sheet. Well now I’m doing a little tweaks, so I’m going to text the columns and right now I want to have every word from these key words that I’ve selected to be in specific columns.

So once again I would make this a little bigger, and take a look, text to columns and I want to make sure that every time there is a space that means that the word should jump into different column. So by one click, this is what I finally get and now, I’m copying and pasting these things into one column.

So this is what I call the ATOM approach or the ATOM method. The name is not that important but, yeah.

So we have the key words and we split it, these keywords and key phrases into specific atoms and now we’re going to see which ATOM is the most popular.

So we’re doing another pivot and please, take a look, and again I would, okay. So, the most popular is obviously audit and SEO because the page is about SEO audit.

Let’s go back to our default pivot that we started from. So I had a URL which is called seo-audit, and if I open this, you would quickly see that it is purely about SEO audit, seo audit in seconds, pretty unbelievable, and so on and so on, and here is a little widget I have from SEMRush which helps me to generate some business leads for example.

And here below there is lots of content that can be useful if you are performing a SEO audit for yourself.

So, you see that ‘audit’ word exists one, two three, four, five times does audit word repeat, over and over. Google is only one time, SEO is here, and here, and here so three times.

And when I copied this into new sheet and then I built a list of all the words that are contained inside these key phrases, this is what I end up with finally, with these keywords.

And now I can build some phrase that makes sense and that contains these ATOMS. For example, “SEO Audit Tool”.

So that will cover these three, then we have website and WordPress, for your WordPress based website, and I will also do bold here.

So we know that we use these keywords. Now Google is a brand name and also is a trademark so it’s quite risky.

I wouldn’t recommend to use this inside your page as long as you don’t need. Then we have report and site so we can try to build some other phrase, Get an SEO Audit report about your site.

So in that phrase we have the word ‘report’ and the word ‘site’.

So you can see that I build two phrases, and these two phrases are pretty much covering all these words. Now I’m going to copy these two phrases and I’m going back to my page.

Um, and I can, for example, go to ‘edit’, and right now I will try to add these two phrases somewhere in the text so they will make some sense and they will help us to run better. So I, for example would like to start from here, one second, I need to remove these tables, so I would copy rather like that.

So we have this, and let’s say that will be our H3 tag, and then we’re going into this one, and we will copy that line, and we will put this line somewhere like, maybe like, maybe like this one. Preview, okay we have this, we can see that these two lines are here, the first one and the second one, and – update.

So we performed audit for that kind of, let’s call it cluster, so URL and corresponding keywords. So now we can close this.

And now I can go to social media webinar, and we have another webinar; there are some keywords that are related to the company I was working before, Fleetway Travel so they were the ones using this, but we have here webinar social media. So one key word, obviously, so we can go, and we can open this URL first.

So this URL looks like that, it’s a specific, it’s a special plugin that is generating ongoing webinars, and I can go here, and I can say, okay webinar social media, take it and let’s add this to webinar ignition. And we can go to registration page, we can go to sales copy and we can again try to add this somewhere ‘join our free social media webinar’ and our key word is webinar social media.

Now webinar social media is not that grammar-friendly, um, we suggest ‘this course for everyone especially’ so we can change the word ‘course’ to ‘this social media webinar’, um, ‘we suggest this social media webinar for everyone and especially’ and there are some other things. And we can save this, and then we can go back, we can clean the cache and we can go back to the webinar page, and refresh.

And when, after the refresh you can see that it’s somewhere here. So this is how, this is how you can simply optimize your website using existing keywords.

Again I can use green colour, and I can collapse this, so we in this short video we just optimize two pages with existing, let me, the internet is not quite fast so let me try to speed this up.

Yeah we can, I just showed you how to optimize two pages very quickly using snapshot and atom method. So that was me, Lukasz Zelezny, thank you very much for your attention, thank you very much for being with me, and let’s see in the next chapter.

And if I could ask you, just please just share this with your friends on Facebook, Twitter, wherever, and I would be very, very grateful, and leave comments in the ‘comment section’ below. That’s it, thank you very much.

Take care, bye bye.

First of all, I am going to a tool called Semrush and I am going to see where my website is already ranked. There are 218 keywords – you can see that the performance is quite stable right now (and over the last 3 months).

https://www.youtube.com/watch?v=1k5Z7E-BNecHi, my name is Lukasz Zelezny and I just wanted to share with you how to perform a simple snapshot analysis. That analysis we will perform on my website, zelezny.uk – it’s a small website, but for this example I think it’s perfect.

That’s great, but I should probably consider doing something to rank a little bit better.

If I open the full report of zelezny.uk, the most important thing here is to see all the keywords that enabled Semrush to find my website. I can very quickly and smoothly export it into an Excel format, and then load Excel…

We’ll remove some columns that we don’t care about at the moment – obviously sometimes they are useful but for this example we will just keep the columns for position, search volume and URL. I’m removing everything that we don’t need for this example and making the others a little bigger.

So, we have 218 keywords, we have a position and a search volume (taken from google.co.uk) and the URL, because every time we talk about keywords we need to remember that they have to be present.

Here, I will create TI Max and TI difference. TI stands for Traffic Index and I will explain this to you a little later.

Now the most important part of this exercise is to create an additional supportive table, which should contain word position and click-through rate. As we know, the traffic coming from Google is potentially only occurring when you are listed on the first page of the results – probably between position 1 and 10.

I understand that there are other factors that can result in the first page only having 8 positions – Google Maps, News Results etc., but we are trying to simplify this.

There are lots of studies on organic click-through rate models, and that distribution is also different for each and every keyword. If we want to simplify it for this exercise we are going to avoid making any conclusions on this – please forgive me for this simplification, we are using these values just to make this example easy to understand.

So, we have position 1-10 and the click-through rate on each position. If you do a simple chart you will see that when you’re in position 1, the click-through rate is very high, also in position 2, but it doesn’t matter very much where you end up for every subsequent position.

So, this area is the area that we really want to fight for. Now that we know this, we will do a calculation for the Traffic Index.

(The TI is not our visits, although it’s correlated to them).

First, we need to find the click-through rate for each position. So, if the position is 2, the click-through rate is 12.

If we were to change the position to 4, the rate is 6%. If we convert it into percentages, we can see how it’s automatically picked up.

If we put in position 11, it will generate an error, because obviously in this table we don’t have click-through rate for position 11 – however, we can simply say that if there’s an error, if the position is higher than 10, put zero.

Finally, we need to take the search volume and multiply it by the specific click-through rate that depends on the position. If we change it into a normal number, we have the Traffic Index.

So, we have a Traffic Index for each keyword now, and then in the second column we have TI Max (Traffic Index Maximum) which denotes the Traffic Index we could potentially have if the keyword was in position 1. We understand that there are keywords that will simply never be in positon 1, but we need to simplify it for this exercise – we are taking search volume and multiplying it back the click-through rate which is in position 1.

Finally, TI Diff is the difference between TI Max, minus the current TI, so it will always be positive… the lowest volume it can be is zero. Imagine that conference speaker is in position 1, then the TI Max is 21, TI Diff is 0.

That’s the strong signal to us to understand that there is nothing we can do right now to make this keyword perform any better except, obviously, for playing a little bit with the meta-description which would give us a better click-through rate. That is not the main focus in this exercise however – we are only talking about position.

The next step is to perform a quick pivot, according to the URLs. We can see all the URLs and what we want here is to make sure it is definitely TI Diff, so we can see straight away that the biggest potential is found on the home page.

There’s been a little error in the export because we can see that we don’t have this here, so we probably need to merge this.

Let’s do that, then. If we get back to this page, I will do a trick – let me replace every occurrence of HTTP with HTTPS.

Okay, no matches. Let me try like…that…

Okay! 8 instances and right now we have this done correctly.

Let me now try to do this pivot once again.

We are doing ‘pivot’ and we are doing ‘URL’ and we are doing ‘TI Diff’. On the next level, we are adding ‘keyword’ and we are adding ‘position’.

It’s important to make sure that here it is not SUM, it’s the Average.

This is pretty much it…. Maybe to make it even more sexy I will add ‘Search Volume’.

Let’s collapse this…

That’s all we need! What do we learn from this?

We know that if we sort this by TI, the home page has the biggest potential based on the keywords that are already ranking, and we know the average position of this URL based on all the keywords, is position 58. I also will add the count of the keywords here, so we know that there are 42 keywords that are ranking which trigger the URL that we have here.

If we click plus, we can see what the keywords are. The first two are fleetway travel, that’s the company I was working for back in the day.

We can sort this by positions from smallest to largest and we can see that website’s status checker, SEO conference speaker, social media speaker and so on… these keywords are ranking somewhere in the top 100. Right now, I can take the keywords like SEO conference speaker and start optimizing the website.

Let’s go here, the HTTP status checker. I can show you what this webpage looks like – it’s very simple, we can put in any address, click check and they will check what the status is.

There’s obviously a long article which ensures this website rates well, and many terms related to checking statuses.

Lots of these keywords here will be related to checking HTTP statuses. Then we have another one which is blog topic content title generator – this is another tool that I have – you can go here, open it, write ‘SEO get ideas’ and you can find ideas for the title of your new blog.

Again, here are the keywords related to this page which are very different to the keywords related to HTTP status checker. We have ‘klout score’ which is a tutorial that I wrote, then the ‘conference speaker’ page which is purely about my conferences.

Then, ‘social media webinar’ which is quite important, it’s an ongoing webinar that you can join any time you want. I can see that there is some potential, like ‘webinar social media’, ‘free social media’, and again some irrelevant keywords here that I won’t consider adding.

Another one is the SEO audit – I’m using a widget from Semrush so I can go here and I can simply try to optimize the content which is here. The tool is here, you can enter your domain and email and that will send you a free audit.

You can see here that the ‘free SEO audit’ search volume is 110 which is small, but the keyword volume is highly related to the industry, then ‘Google site audit’, ‘SEO audit expert tool’, ‘website audit tool’ ‘wordpress SEO audit’ – they are keywords that I would probably need to add to this page and we will be talking about this later.

This is how you can perform a simple snapshot analysis. In the next part we will talk about [inaudible].

Thank you very much, that was me Lukas Zelezny and if you have any questions, comment below and don’t forget to share it with your friends. I hope it will be useful because we are talking here about tech stuff – things you can implement right now, pretty much straight away.

Once again, thank you very much – see you in the next part!