Backlinks are an integral part of any effective SEO estrategia. Pero qué exactly are backlinks? They are nothing but links from una página on one website to another. Sounds complicated? It’s not! Let’s take an example – if you link to another website, that website has a backlink from you. Likewise, when someone links to your site, your website has a backlink from theirs.

Backlinks are super important when it comes to boosting the rankings of your website. Buscar en engines basically consider backlinks as votes of confidence – the higher votes your website has, the better your rango will be on search engines.

Your website will be a lot more discoverable, as search engines keep revisiting popular pages to check for new links. The unpopular pages don’t really get much exposure, que is why your contenido and websites can get discovered more often with the help of backlinks.

Aumente su presencia en línea con Lukasz Zelezny, un consultor SEO con más de 20 años de experiencia - programe una reunión ahora.

Backlinks also work wonderfully to aumentar referral traffic. The whole idea of the backlinks is to directo visitors to useful, relevant, and value-adding resources. This also explains why backlinks are always clickable. So when someone clicks on a link to your website, you easily get referral traffic.

Coming to the most important part – will all backlinks fetch you rankings and discoverability of referral traffic? Well, no. You need to be preciso with your backlinks in terms of relevance. The quality of backlinks determines the exposure you’ll get from them, as this increases the probability of people clicking on them.