Many marketers are familiar with the akronym SEO, alebo vyhľadávanie engine optimization. But čo about E-A-T? This stands for expertise, orgán, and trustworthiness, and it’s an important factor in Google\’s algorithms for determining website rankings. In other words, if your website doesn\’t have a good E-A-T skóre, it won\’t show up as high in search results as your competitors\’ websites. Let\’s take a closer look at what E-A-T is and how you can use it to improve your website\’s SEO.

Čo je E-A-T?

E-A-T stands for expertise, authority, and trustworthiness. It\’s an important factor in Google\’s algorithms because they want to ensure that their users are getting the best possible results when they perform a search query. For example, if someone searches for “home repair tips” they don\’t want to be presented with information from somebody who doesn\’t know anything about home repair – they want advice from an expert in the field. Similarly, if someone searches for “current events” they don\’t want to see outdated news články – they want the most up-to-date information available. That\’s why Google wants websites to demonstrate that they have expertise, authority, and trustworthiness (EAT) before being Odporúčané stránky prominently in the search results.

Ako môžete zlepšiť hodnotenie EAT vašej webovej stránky?

There are several ways you can boost your website\’s EAT score so that it shows up higher in search engine rankings. The first thing you should do is make sure that your website is full of kvalitný obsah written by knowledgeable authors who are experts in their field. This will demonstrate that you have expertise on the topics covered on your website and will help build trust with users. You should also link out to other authoritative sources such as news websites or industry publications wherever appropriate – this will help show Google that you are well informed on your subject matter and can be trusted as a reliable source of information. Finally, try to get other websites such as blogy or industry publications to link back to yours – this will demonstrate that others view your obsah as valuable and trustworthy ktoré will help improve your EAT score even further!

Záver:

EAT je skratka pre odbornosť, autoritu a dôveryhodnosť - tri kľúčové faktory, ktoré spoločnosť Google používa na určenie toho, ktoré webové stránky by sa mali zobrazovať na popredných miestach v rebríčku vyhľadávača. Ak chcete, aby sa vaša webová lokalita zobrazovala na vyšších miestach na stránkach s výsledkami vyhľadávania (SERP), musíte sa uistiť, že má dobré skóre EAT, a to tak, že budete poskytovať kvalitný obsah napísaný autormi, ktorí sú odborníkmi vo svojom odbore, budete odkazovať na iné autoritatívne zdroje a budete získavať odkazy na iné webové lokality, ako sú blogy alebo publikácie z odvetvia. Ak sa postaráte o tieto kroky, budete na dobrej ceste k zlepšeniu hodnotenia SEO vašej webovej stránky!