SEO Lokal is the process of increasing visibility in results for lokal pencarian queries such as restoran, bars, hair salondll.

Peringkat lokal ditentukan oleh kata kunci yang memiliki kedekatan yang sangat dekat dengan lokasi tertentu. Banyak anggota tim Kualitas Penelusuran Google memperbarui kata kunci lokal ini kata kunci algoritma pemeringkatan menggunakan manual ulasan and machine learning techniques to adjust to new patterns that emerge and the ever-changing search landscape. There are also some great tools out there like Moz Local (www.moz.com/local) yang can give you even more information on factors affecting your site\’s peringkat in certain locations!

Lokal SEO is important because now it is possible for customers to find apa they\’re looking for with a quick search. If you don\’t invest time and uang into your local SEO, it may be very hard to find your bisnis at all. Local SEO has another name as well – citation building. Citation building is the process by which you get third party websites to menyebutkan your business directly on their own site so that when people search for your business, they find both your website and other sites saying nice things about you. This creates a boost effect because now not only are you ranking in the SERPs but also these other sites are pointing back to your domain, giving it more otoritas.

It\’s a huge trend with local businesses right now. People are using paid directories , social networks, press releases , blogging, forums etc., plus whatever else they can get their hands on to create kutipan of their business in order to rank high in search results.