Místní SEO is the process of increasing visibility in results for místní vyhledávání queries such as restaurace, bars, hair salony, atd.

Místní pozice jsou určovány podle klíčových slov, která mají velmi blízko ke konkrétnímu místu. Mnoho členů týmu kvality vyhledávání Google tyto místní pozice aktualizuje. klíčové slovo algoritmy řazení pomocí ručního recenze and machine learning techniques to adjust to new patterns that emerge and the ever-changing search landscape. There are also some great tools out there like Moz Local (www.moz.com/local) který can give you even more information on factors affecting your site\’s hodnost in certain locations!

Místní SEO is important because now it is possible for customers to find co they\’re looking for with a quick search. If you don\’t invest time and peníze into your local SEO, it may be very hard to find your podnikání at all. Local SEO has another name as well – citation building. Citation building is the process by which you get third party websites to zmínka your business directly on their own site so that when people search for your business, they find both your website and other sites saying nice things about you. This creates a boost effect because now not only are you ranking in the SERPs but also these other sites are pointing back to your doména, giving it more úřad.

It\’s a huge trend with local businesses right now. People are using paid directories , social networks, press releases , blogging, forums etc., plus whatever else they can get their hands on to create citace of their business in order to rank high in search results.