Ve světě marketingu je konverzní poměr ukazatelem efektivity vašich kampaní. Je to důležitý ukazatel úspěchu a důležitý nástroj, který vám pomůže optimalizovat vaše webové stránky. Jednoduše řečeno, je to měřítko toho, jak dobře si vedete, pokud jde o přeměnu návštěvníků webu na zákazníky. Pojďme se na něj podívat blíže.

Jak vypočítat konverzní poměr

Conversion rate is calculated by dividing the number of conversions (or sales) by the number of visitors to a website or vstupní stránka. To make it easier to understand, let’s use an example. If your website gets 1,000 visits and 10 people buy something from you, then your conversion rate would be 1%. That means that for every 100 visitors, one person bought something from you.

Význam konverzního poměru

Conversion rate is important because it helps you understand how effective your marketing úsilí are—and more importantly, where improvements can be made. You can use it to identify který tactics are working and which need tweaking in order to get better results. For example, if you notice that jedna strana on your site has a much higher conversion rate than another page, then this could indicate that one page is more effective at converting visitors into customers than the other. This znalosti can help you make changes and improvements so that all pages have higher conversion rates.

Zvyšte svou online prezentaci s Lukaszem Železným, SEO konzultantem s více než 20 lety zkušeností - domluvte si schůzku.

Závěr

In short, conversion rate is an essential metric for any podnikání looking to maximize their online performance—it gives them insight into what’s working and co needs to be improved upon in order to get better results. With its help, marketers can identify areas where they are losing potential customers and make adjustments accordingly in order to capture more leads and zvýšit sales. Ultimately, understanding and sledování conversion rate will lead to better výkon for any business looking to succeed in the digital age.