Co je nefunkční odkaz?

A broken link is a hyperlink on a website that no longer works. When a user clicks on a broken link, they are directed to a page that does not exist or displays an error message. Broken links are not only frustrating for users, but they can also negatively impact a website\’s vyhledávání engine ranking and overall user zkušenosti.

Broken links can occur for a variety of reasons. For example, a website may have changed its URL structure, causing previously working links to break. Additionally, external websites may have removed or changed obsah, leading to broken links on other websites that link to that content.

Vliv nefunkčních odkazů na SEO

Broken links can have a negativní impact on a website\’s search engine ranking. Search engines like Google consider broken links as a negative signal because they indicate that a website is not well-maintained or does not provide a good user experience. When search engines prolézání a website and encounter broken links, they may penalize the website by lowering its ranking in search results.

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Nefunkční odkazy mohou také poškodit uživatelskou zkušenost s webovými stránkami. Když uživatelé kliknou na nefunkční odkaz, mohou být frustrovaní a web zcela opustit, což vede k vyššímu počtu odchodů a nižšímu zapojení uživatelů.

Jak identifikovat a opravit nefunkční odkazy

Fortunately, there are several tools available to help identify and fix broken links on a website. One popular tool is Google Konzola pro vyhledávání, který can notify website owners when broken links are detected.

To fix broken links, website owners can either update the link URL or odstranit the broken link altogether. Additionally, website owners can use přesměrování to ensure that users are directed to the correct page when a broken link is encountered.

Závěr

In summary, broken links are hyperlinks on a website that no longer work. They can harm a website\’s search engine ranking and user experience. However, website owners can use tools like Konzola Google pro vyhledávání to identify and fix broken links, ensuring that their website provides a positive user experience and maintains a high search engine ranking.

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