ローカルSEO is the process of increasing visibility in results for 現地 探索 queries such as レストラン, bars, hair サロンなど。

ローカルランキングは、特定の場所と非常に近い距離を共有するキーワードによって決定されます。Google Search Qualityチームの多くのメンバーは、これらのローカルキーワードを更新しています。 キーワード 手動によるランキングアルゴリズム レビュー and machine learning techniques to adjust to new patterns that emerge and the ever-changing search landscape. There are also some great tools out there like Moz Local (www.moz.com/local) 何の can give you even more information on factors affecting your site\’s ランク in certain locations!

ローカル SEO is important because now it is possible for customers to find なにごと they\’re looking for with a quick search. If you don\’t invest time and 金 into your local SEO, it may be very hard to find your 事業 at all. Local SEO has another name as well – citation building. Citation building is the process by which you get third party websites to 述べる your business directly on their own site so that when people search for your business, they find both your website and other sites saying nice things about you. This creates a boost effect because now not only are you ranking in the SERPs but also these other sites are pointing back to your 領域, giving it more 威光.

It\’s a huge trend with local businesses right now. People are using paid directories , social networks, press releases , blogging, forums etc., plus whatever else they can get their hands on to create 引用 of their business in order to rank high in search results.