Lugemisaeg: 4 protokoll

Mis on ja kuidas luua oma veebisaidi jaoks nurgakivi sisu

Nurgakivi sisu is essential to your website’s performance. Without it, you’ll kogemus vähem liiklust, vähem sissetulevaid linke ja madalam otsing pingeread. Nende mõjude kokkulangemine toob tõenäoliselt kaasa vähem online-konversioone.

Unfortunately, many webmasters have never even heard of cornerstone content, let alone know how to create it. Whether you’re familiar with this digital marketing tactic or not, though, you can create highly effective cornerstone content by following these tips.

Mis on nurgakivi sisu?

Nurgakivi sisu on mis tahes lehekülg, mis koosneb pikaajalisest ja kvaliteetsest sisust veebilehel, mis on aluseks teistele sama veebilehe sisulehekülgedele.

In masonry, a cornerstone is the first stone that’s set in a foundation project. After the cornerstone has been set, the other stones are attached to it.

While cornerstone content doesn’t involve bricks or stones, the concept is the same: Each page of cornerstone content acts as a foundation by supporting other pages of content.

Kui loote nurgakivi sisu, saate linkida oma veebisaidi teistele seotud sisuga lehekülgedele.

Nurgakivi sisulehe külastajad saavad seejärel klõpsata nendele linkidele, et tutvuda seotud sisuga.

Mine oma nurgakivi sisuga pikalt

2019. aasta augustis on Google Webmaster Trendid Analyst John Mueller revealed in a Reddit post that Google does not use word count as a ranking factor. For cornerstone content, though, you’ll experience better results using a long format rather than a short format.

The level of detail in a piece of online content is heavily influenced by its word count. A 1,500-word article, for example, will almost certainly be more detailed than a 200- or 300-word article. There’s only so much information you can convey in 200 or 300 words, making it a vaene nurgakivi sisu formaat.

Kui kaua should you make your website’s cornerstone content exactly? There’s no universal length that works for all pieces of cornerstone content. Certain topics require more words than others.

With that said, cornerstone content should be noticeably longer than the related pages to which it’s linked. If most of your website’s pages have 600 words, aim for at least 800 or 1,000 words when creating cornerstone content.

Suunake oma põhilisi märksõnu oma nurgakivi sisuga

Cornerstone content offers an opportunity to target your website’s main keywords. In other words, don’t optimize pages of cornerstone content for secondary, long-tail keywords. Instead, optimize them for primary, short-tail keywords.

Because they are longer and more detailed than other pages, cornerstone content pages are somewhat time-consuming to produce. Therefore, you should maximize their value by optimizing them for your website’s main keywords.

If you target secondary keywords, search engines may reward your cornerstone content pages with high rankings, but those rankings may fail to generate any meaningful amount of traffic. Your cornerstone content will attract more traffic if you optimize it for your website’s main keywords.

Valige igihaljas teema nurgakivi sisu jaoks

Nurgakivi sisu loomisel valige igihaljas topic. Evergreen topics are characterized by long-term relevance. They don’t focus or revolve around time-sensitive information.

As a result, they don’t lose relevancy as quickly as news lood ja muud liiki ajaliselt tundliku sisu. Uudislugu võib olla asjakohane vaid paar kuud, samas kui igihaljas sisu jääb sageli vähemalt mitmeks aastaks.

Each piece of cornerstone content should focus on a single evergreen topic that’s related to your website’s niche or market.

Time-sensitive topics don’t work for cornerstone content. They may perform well initially — when the topic is still relevant — only to experience a sharp decline in traffic and rankings thereafter.

Asetage nurgakivi sisu juurkataloogi

You should place pages of cornerstone content in your website’s root directory. Search engines typically assign more authority, as well as ranking value, to pages located in the root directory than a lower-level directory.

Asetades nurgakivi sisu juurkataloogi, tunnustavad otsingumootorid seda olulisemana kui muid lehekülgi teie veebisaidil.

Kui paigutate nurgakivi sisu oma veebisaidi juurkataloogi, saate selle alla paigutada ka seotud leheküljed, näiteks näiteks example.com/cornerstone-content-page/first-related-page-of-content ja example.com/cornerstone-content-page/second-related-page-of-content.

A structured hierarchy such as this helps search engines connect the dots between your website’s cornerstone content and the related pages to which it links.

Nurgakivi sisu ja sisemised lingid

Ükski nurgakivi sisu ei ole täielik ilma siselinkid. After all, cornerstone content is the foundation on which other pages of content are built. If your website’s cornerstone content lacks internal links, it won’t be able to juhend külastajad seotud sisulehekülgedele.

Kui lisate nurgakivisisu siselinkide juurde, kasutage kirjeldavaid ankurdamistekst. Avoid using naked links consisting of the cornerstone content page’s URL, as well as nondescript anchor text like “visit this page.”

Instead, use descriptive anchor text for internal links in your website’s cornerstone content. Visitors should be able to tell what the linked page is about simply by reading the anchor text.

Lisage ja optimeerige oma nurgakivi sisu jaoks pilte

Lisaks sisemistele linkidele peaksite lisama pildid nurgakivi sisu. Pildid pakuvad enamat kui lihtsalt esteetilist väärtust; nad täiendavad kõrvalolevat teksti, et pakkuda selgust ja lisateavet.

Külastajad saavad viidata piltidele, et paremini mõista teemat.

You should optimize images used in your website’s cornerstone content by giving them relevant alt tekst. Alt-tekst on HTML-katkend, mis kirjeldab pilti.

It’s displayed when a visitor’s web browser fails to render the image. Search engines, however, use alt text as a ranking signal. Optimizing images with alt text encourages search engines to auaste your website’s cornerstone content higher.

Prioriteedi seadmine nurgakivi sisu Navigation

Don’t forget to prioritize cornerstone content in your website’s navigation. Visitors should be able to easily to find your website’s cornerstone content. If it’s buried under several upper-level category pages, it will attract less traffic.

The fewer clicks it takes visitors to access your website’s cornerstone content, the better. Therefore, you should prioritize it in your website’s navigation.

If you use a similar format for all your website’s cornerstone content, perhaps you can create a separate navigation menu for it. Regardless, it should be given priority over other pages.

Mitte kõik teie veebisaidi leheküljed ei ole võrdse tähtsusega. Nurgakivi sisu leheküljed on vaieldamatult kõige olulisemad, sest need on seotud teiste lehekülgedega, olles samal ajal külastajatele väärtusliku teabe allikaks.

Õige nurgakivisisu abil saab teie veebisait rohkem külastatavust, sissetulevaid linke ja kõrgemaid otsingupositsioonide kohti.

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mis on nurgakivi sisu

Last Updated in 2021-04-09T01:03:04+00:00 by Lukasz Zelezny