What’s news in the Specific Country SEO and Content Specific SEO world…?
Does your website rely on traffic from a specific country? If so, you should optimize it to rank high in the search results for searches performed in that country.
A traditional linear search engine optimization (SEO) won’t work. Google may index your website high in one country and low or not all in your select, targeted country. Follow these website optimisation tips to achieve high search rankings in your targeted country.
How to rank a website in a specific country: Choose a Country-Specific TLD.
В този блогпост
Търсачките разглеждат горното ниво на даден уебсайт домейн (TLD) name when determining which country or countries its targeting because some TLDs are associated with a specific country.
Known as a country code top-level domain (ccTLD), they consist of two letters designated for a particular country or sovereign region.
Някои ccTLDs are open, meaning that anyone can register them, while others are closed, meaning that only people in the region for which the ccTLD is designated can write them. If possible, use a ccTLD designated for the country that you are targeting.
Common ccTLDs include the following often used for country specific SEO:
- .au (Австралия)
- .br (Бразилия)
- .ca (Канада)
- .cn (Китай)
- .es (Испания)
- .eu (Европейски съюз)
- .fr (Франция)
- .gb (Обединено кралство)
- .it (Италия)
- .mx (Мексико)
- .nl (Нидерландия)
- .nz (Нова Зеландия)
- .us (Съединени щати)
How to rank a website in a specific country: Хостинг на уебсайт в целевата държава
Географското местоположение на сайта ви сървър can also affect its ability to attract search traffic from a specific traffic. Google and anyone else can see the location of your website’s server by looking up your domain name’s Интернет Протокол (IP) адрес.
If Google sees that your website is hosted in a specific country, it may assume that you are targeting search traffic in that country, thereby increasing your search rankings for your targeted country. If you already have a hosting web service, contact them to see where their servers are located.
If it’s not in your targeted country, consider switching to a different web host.
How to rank a website in a specific country: Acquire Backlinks From Country-Specific Websites.
Try to acquire backlinks from websites of the country that you are targeting. Google has long used backlinks as a factor in its search ranking algorithm. It doesn’t just look at the quality and relevance of a backlink, though; it seems at a backlink’s physical location.
Building backlinks on websites related to a specific country will increase your chances of ranking high in that country.
In Google, you can search for websites with a specific domain extension, such as the ccTLD you are targeting, using the operator “site:EXTENSION.” If you want to acquire backlinks from Australian websites, you can search for “site:au,” and Google will only return websites featuring the .au extension.
Разрешаване на международно насочване в GSC
You can tell Google which country to target using the Google Конзола за търсене (GSC). Available at Google.com/Webmasters/Tools, GSC is a безплатно web-based suite of SEO tools that specifically relates to your website’s visibility in Google.
In addition to providing search rankings and backlink data, it allows webmasters to target specific countries. To use this feature, лог in to GSC and click your website.
Next, click Search Traffic > Международен > Country.
You can then click the “Target users in” box and choose the country you’d like to target.
How to rank website in a specific country: Create Content in the Country’s Language.
Едно от най-важните неща, които можете да направете to target country-specific search traffic is to create high-quality content tailored to your target country’s audience. For example, if you’re targeting U.K. search traffic, use British spelling and grammar. If you’re targeting U.S. search traffic, use American spelling and grammar.
On the other hand, if you’re targeting Mexico, create content in Spanish. You want to create relevant content for users in your targeted country. Otherwise, they won’t read it, and you’ll probably discover low search rankings for your targeted country.
Добавяне на уебсайт в Google My Business и Bing for Business
Както Google, така и Bing имат онлайн директории за местен предприятия. Ако уебсайтът ви е за местен бизнес — and your company operates in the same region you are targeting — create a listing on Google Моят бизнес and Bing for Business.
These listings are primarily used to display a business’s information, but you can include your business’s physical address and website URL. Search engines will see that your business operates in a specific region and associate that region with its website.
How to rank a website in a specific country: Добавяне на геометаданни към изображенията на уебсайта
Друга тактика, която може да ви помогне да привлечете повече трафик при търсене в конкретна държава, е да добавите географски метаданни към уебсайта си. изображения. This involves editing your images to specify the latitude and longitude where the image was taken. It doesn’t affect the appearance of your pictures. In fact, most visitors will never see this metadata.
However, search engines will notice the latitude and longitude of your pictures when пълзене your website, and they’ll use this information to index and rank your website in the appropriate country. You’ll need to use geotagging software to add geo metadata like latitude and longitude to your images. Alternatively, you can use an online geotagging tool like GeoImgr.com.
Създаване на профили в социалните медии
Social media marketing can help you achieve higher search rankings and more organic traffic from your targeted country. In your social media profiles, you can specify your website’s URL and its physical address.
This encourages higher rankings in your targeted country while attracting more direct traffic from users. Keep in mind, however, that Facebook isn’t the leading social media network in all countries. For example, QZone is China’s most popular social media network, boasting more than 632 million monthly users. Promote your website on social media networks that are popular in your targeted country.
Optimizing a website for country-specific search traffic takes time. However, the value of high-quality and relevant organic traffic is well worth the investment.
Once you’ve secured a top ranking for your website in your targeted country, you’ll experience more robust user engagement and more sales or conversions.
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Last Updated in 2022-12-30T02:53:31+00:00 by Лукаш Железен