搜索引擎优化 is an essential process for 公司 and individual 业务 people to 增加 visibility and rankings in 搜索 engine result pages. SEO involves optimizing website 内容, optimizing technical aspects of the website, building links to the website, and creating a strong online presence through social media and other channels. SEO helps businesses and individual business people target potential customers, increase 网站流量, and increase conversion rates.