Что это Мета-описание?

A Мета Description is a brief summary of what your website or webpage is about. It appears in the поиск engine result pages (SERPs) under the page название and page URL. The main aim of Meta Description is to attract more clicks from users by providing them with an точный and concise идея of what kind of information they will find on that particular webpage. It usually contains a maximum of 155 characters, as most search engines truncate anything beyond that.

Почему Мета-описание важно?

Meta Description is a crucial element of постраничное SEO, and is known to have an impact on your website\’s ranking in the SERPs. A well-crafted Meta Description can help improve your click-through rate (CTR), который in turn can drive more traffic to your website. It also provides a great opportunity to showcase your brand\’s голос and personality, and differentiate yourself from the конкурс.

How To Add Meta Description in WordPress?

If you\’re using WordPress CMS, here\’s how you can add Meta Description to your website:

Step 1: Install a SEO Plugin – There are many бесплатно and paid SEO plugins available for WordPress, such as Yoast SEO, All In One SEO, etc. Choose the one that suits your requirements and install it on your website.

Шаг 2: Доступ к настройкам плагина - После того, как вы\ установили SEO плагин, вы\ сможете получить доступ к его настройкам через приборную панель WordPress. Найдите вкладку \'SEO\' или \'Настройки\' в меню вашей приборной панели и нажмите на нее.

Шаг 3: Перейдите к настройкам мета-описания - как только вы\ окажетесь в настройках плагина SEO, найдите вкладку \'Мета-описание\'. Нажмите на нее, чтобы перейти к настройкам мета-описания.

Step 4: Add Your Meta Description – In the Meta Description settings, you\’ll see a field where you can enter your Meta Description. Make sure you keep it within 155 characters and provide a concise and accurate summary of the содержание on your webpage. You can also use some relevant keywords in your Meta Description, but avoid stuffing it with too many keywords.

Шаг 5: Сохранить изменения - После того, как вы\ добавили свое мета-описание, сохраните изменения и просмотрите свою страницу на страницах результатов поисковых систем (SERPs), чтобы увидеть, как она выглядит.

Заключение

Adding a Meta Description to your website is an important aspect of на странице SEO, and can have a great impact on your website\’s ranking in the SERPs. By following the above steps, you can easily add a Meta Description in WordPress and improve your website\’s CTR and traffic.

If you need any help with your SEO стратегия, feel free to contact us at SEO.London. Our team of SEO experts can help you with all your SEO needs and take your website to new heights.